presentation delivered in Futurecom Chile 2010

1. Vision 2020
50 Billion Connected Devices

2. The world in 2020
Public | © Ericsson AB 2010 | June 2010 | Page 2

3. networked everything
networked buildings
networked gaming
networked cities
networked print
networked healthcare
networked radio
networked messaging networked banking
networked grids
networked television
networked music networked transportation
networked video networked agriculture
Public | © Ericsson AB 2010 | June 2010 | Page 3

4. Drivers for networked everything
People Lifestyle
Health
Convenience
Safety
Businesses Societies
Productivity Sustainability
Cost efficiency Safety
Regulations Security
Social cost
Assets Technology
Enablers
Broadband ubiquity Cost of connected device
Everything that benefits from a network
Public | © Ericsson AB 2010 | June 2010 | Page 4 connection will have one

5. Connected devices
Personal Online
network homes
People
Intelligent
transport
Businesses Societies
Industry
& society
Smart
utilities
Public | © Ericsson AB 2010 | June 2010 | Page 5

6. 50 billion Connected devices 2020
3B middle class consumers x 10 connected devices
30B connected consumer devices
Personal Online
network homes
People
>100B embedded
Intelligent
>1 billion vehicles transport
2020 processors shipped
(cumulative)
Businesses Societies
Industry
& society
Smart
utilities
>3 billion utility meters
Public | © Ericsson AB 2010 | June 2010 | Page 6

7. The new telecom agenda
Machine
interactions
Pure Telecom expertise… to …vertical industry knowledge
One-two devices per person… to …multitude of connected devices
Stand alone QoS SLA… to …business mission critical SLA
Telecom supplier relation… to …deep & long-term partnerships
People Service providers will have to adapt
communication
fundamentally in all aspects
Public | © Ericsson AB 2010 | June 2010 | Page 7

8. Differentiated connectivity
Amount of data
Latency QoS
Speed Time of day
Public | © Ericsson AB 2010 | June 2010 | Page 8 Locked to device

9. Strengths of the mobile network model
› Existing global wide area coverage
› Global standards
› Economies of scale
› Global roaming
› High performance
› Provisioning
› QoS Management and Policy Control
Technology evolution driving
performance, optimizing service and decreasing
costs
Public | © Ericsson AB 2010 | June 2010 | Page 9

10. Operators are active
Automotive
Healthcare
Finance
Transport
Utilities
Insurance
Retail
Security
Logistics
Construction
Government
Number of operators active (of 22 total)
Education
0 5 10 15 20 25 30
NB. Number of active operators can be more than 22 per vertical, as some operators have
more than one activity within a specific vertical.
Source: Ericsson, 2010
Public | © Ericsson AB 2010 | June 2010 | Page 10

11. Can we have 200 Million
Conneted devices
by 2020 In Chile ?
Public | © Ericsson AB 2010 | June 2010 | Page 11