A brief keynote about colmeia and our work

1. REINVENTING PRODUCTION
EDUARDO CAMARGO | COLMEIA

3. WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO
TELL AND DISTRIBUTE STORIES. TO FOSTER
CONVERSATIONS. TO BUILD RELATIONSHIPS. TO
ENTERTAIN AND ENGAGE PEOPLE. TO MAKE IT HAPPEN,
WE PUT TOGETHER CONTENT AND SOFTWARE, AND
GIVE IT A STIR. WE DEVELOP AND REMIX TECHNOLOGY
WHENEVER NECESSARY, WITH THE SAME PASSION THAN
WHEN WE SHOOT FILMS.

4. 1 1/2 YEARS OLD
4 FWAS
1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009
1 GOLD @ LONDON FESTIVALS
GRAND PRIX @ WAVE FESTIVAL
GRAND PRIX @ FIAP
3 SILVERS @ NEW YORK FESTIVALS
2 SILVERS @ ONESHOW
1 BRONZE @ CLIO AWARDS

5. 9 RECENT PROJECTS

6. ELECTROLUX BLUE TOUCH VW FOX JOHNNIE WALKER BLACK LABEL
F/NAZCA S&S ALMAP BBDO WUNDERMAN
2009 2009 2009

7. GREENPEACE WEATHER HIPOGLOS AMENDOAS JOHNNIE WALKER BLACK LABEL
ALMAPBDDO MATOSGREY WUNDERMAN
2008 2009 2009

8. RIO 40 HIPOGLOS AMENDOAS COCACOLA ZERO PQP
LOWE MEXICO MATOSGREY GRINGO
2008 2009 2009

9. ADAPTATION
COLABORATION
MULTIDISCIPLINARITY
INTERNET CULTURE, LOVE AND HAPPINESS

10. ADAPTATION

11. EXECUTION VS IDEA: NO DIFFERENTIATION
IDEAS ARE GRASS: IF IT DOESN’T SPREAD, IT’S DEAD
TECHNOLOGY AS STEROIDS FOR HUMAN
INTERACTION
SERVICE ORIENTED CULTURE
FREE ORIENTED CULTURE
OUGHT TO BUILD A NEW ECONOMIC MODEL

12. COLABORATION

13. LEARN INTENSIVELY FROM SOFTWARE CULTURE
BUILD ECOSYSTEMS AROUND YOU
WISELY AND HONESTLY, GIVE CREDIT TO YOUR PEERS
OWNERSHIP MUST BE COLLECTIVE TO BE FOR REAL

14. MULTIDISCIPLINARITY

15. DIRECTORS, EDITORS, ASSISTANT DIRECTORS, CODERS,
FLASH DEVELOPERS, HARDWARE GEEKS, WRITERS,
DESIGNERS, ORGANIZERS, ENGINEERS, ARCHITECTS, ART
DIRECTORS, ANIMATORS, 3D ARTISTS, RESEARCHERS,
PRODUCERS, GAME DEVELOPERS

17. INTERNET CULTURE, LOVE AND HAPPINESS

22. RESPECT AND LEARN FROM THE OLD AND WISE ONES
RETIRE THE OLD ONES STANDING
IN THE WAY OF CHANGE
EXPERIMENTATION AND BETA CULTURE AS KEYS
DON’T FORGET TO LIVE LIFE OUTSIDE ADVERTISING
HIRE TO THE BE DUMBEST PERSON IN THE ROOM

23. MERCI
HTTP://COLMEIA.TV