A rapid rise of photo-centric social networks proves a noticeable trend in the visual web. With the continued evolution of the smart phone camera, beautiful, timely imagery is a demanding force in immediate communication. With Instagram, Pinterest and Video, the visual web offers valuable platforms to connect our communities with current happenings. But why does it matter to schools? Madeline Riley, of edSocialMedia, explores ideas on how to tap into the momentum of the web’s latest trend.

1. THE VISUAL
EFFECT:
A PORTHOLE
INTO YOUR
COMMUNITY
The importance of visual
content in an era of white noise
Monday, November 5, 12 1
remember the
show me state:
Madeline Riley
edsocialmedia
community manager

2. THE
SHOW ME
STATE
Monday, November 5, 12 2
I’d like to set a little back story before we get into what people are doing. First and foremost, I’d like to tell you where I came from.... and it probably won’t take long for many of your to figure out the state, but who can guess which state this is? Well in Missouri, we have a little slogan that
seems to be engrained in us at birth, and that’s the good ole’ idea of the Show Me State. So what’s that mean? It means I won’t believe you until you show me. I have a thriving arts program where our students flourish in charcoals and acrylics? Show me. I don’t believe you. We have a
very engaging alumni community where 90% of our alums give back to the community? Show me; I won’t believe it until I see it. And we can go on and on. but the idea here is that you keep this little motto in the back of your head as you begin to craft more content for you school, and
you’ll start to see a remarkable difference in the way folks interact and engage.
Photo: http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&authuser=0&biw=1280&bih=555&tbm=isch&tbnid=sjyumRU0Mrg6KM:&imgrefurl=http://eyecandydecals.com/index.php%3Fmain_page%3Dproduct_info%26products_id%3D980&docid=rmHiB86PUmbRjM&imgurl=http://eyecandydecals.com/images/MO5.png&w=1350&h=1163&ei=DdKXUJCnEeS00QHI34CoBQ&zoom=1&iact=hc&vpx=1007&vpy=114&dur=537&hovh=196&hovw=227&tx=169&ty=106&sig=116844056001646752868&page=2&tbnh=143&tbnw=166&start=12&ndsp=26&ved=1t:429,r:17,s:
0,i:137

3. THE
SHIFT
Monday, November 5, 12 3
Have many of you have noticed the emphasis on pictures in your everyday life?

4. OUT WITH
THE OLD
Monday, November 5, 12 4
statigr.am

5. IN WITH
THE NEW
THE USER BASE
As#of#September#2012,!85%!
of!American!adults!
have!a!cell!phone!
and#45%!have!a!
smartphone.#As#of#
early#2012,#58%#have#a#
desktop#computer,#61%#have#a#
laptop,#18%#own#an#eAbook#
reader,#and#18%#have#a#tablet#
computer.#
Monday, November 5, 12 5
As of September 2012, 85% of American adults have a cell phone and 45% have a smartphone. As of early 2012, 58% have a desktop computer, 61% have a laptop, 18% own an e-book reader, and
18% have a tablet computer. Visit
http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
Photo: http://statigr.am/viewer.php#/detail/317814046061242332_203326800

6. IN WITH
THE NEW
THE USER BASE
It’s#not#uncommon#for#a#highA
end#smartphone#camera#
to!match!or!even!
beat!the!quality!of#a#
small!pocket!digital!
camera.
Monday, November 5, 12 6
It’s not uncommon for a high-end smartphone camera to match or even beat the quality from a small pocket digital camera. This rapid improvement in quality has dovetailed with a broader trend of
sharing digital photography online — whether it’s through Facebook, Instagram, etc.
http://mashable.com/2012/09/30/smartphone-camera-shootout/#91873A-Bus-In-Motion
Photo: http://mashable.com/2012/09/30/smartphone-camera-shootout/#91873A-Bus-In-Motion

7. WHY THE
VISUAL WEB
MATTERS
FACEBOOK is cornering the market of what
we used to call Kodak moments. THEY ARE
BECOMING FACEBOOK MOMENTS.
As#ReadWriteWeb's#Kevin#Kelleher#memorably#put#
it#...#when#Facebook#bought#another#Visual#Web#
startup,#face#recogniLon#company#Face.com:#
"Facebook!is!cornering!the!market!of!what!
we!used!to!call!Kodak!moments.!They!are!
becoming!Facebook!moments."
Monday, November 5, 12 7
Face.com is a Tel Aviv-based technology company that developed a platform for efficient and accurate facial recognition in photos uploaded via web and mobile applications. Face.com apps and
API services scan billions of photos monthly and tag faces in those photos, tying them directly to available social networking information. As of February, 2011, the company had “discovered” 18
billion faces across its API and Facebook applications.[1]

8. WHY THE
VISUAL WEB
MATTERS
"Blogs!were!one!of!the!earliest!forms!of!social!
networking!where!people!were!wriDng!1,000!
words,"#says#Dr.#William#J.#Ward,#Social#Media#
professor#at#Syracuse#University.#"When#we#moved#to#
status#updates#on#Facebook,#our#posts#became#
shorter.#Then#microAblogs#like#TwiTer#came#along#and#
shortened#our#updates#to#140#characters.#NOW WE
ARE EVEN SKIPPING WORDS ALTOGETHER#
and!moving!towards!more!visual!
communicaDon!with!socialHsharing!sites!like!
Pinterest."!
Monday, November 5, 12 8
http://www.fastcompany.com/3000794/rise-visual-social-media

9. CAN YOU PUT
THAT ON
FACEBOOK?
Monday, November 5, 12 9
Photo:
http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-
US:official&channel=fflb&authuser=0&biw=1280&bih=555&tbm=isch&tbnid=8GIf5RhG5osQSM:&imgrefurl=https://www.facebook.com/mobile/
camera&docid=VwQVtQ4RR6sKCM&imgurl=https://s-static.ak.facebook.com/rsrc.php/v1/y3/r/kwgou-
FtP8s.jpg&w=212&h=212&ei=BteXULvtMtS20AHc1YGYCA&zoom=1&iact=hc&vpx=135&vpy=111&dur=2788&hovh=169&hovw=169&tx=94&ty=76&sig=116844056001646752868
&page=1&tbnh=159&tbnw=159&start=0&ndsp=10&ved=1t:429,r:5,s:0,i:150

10. VISUAL CONTENT
/DRIVES ENGAGEMENT
VISUAL PROCESSING INCREASED RESPONSE INCREASED ENGAGEMENT
90%#of#informaLon#transmiTed# 40%#of#people#will#respond#beTer# Just#one#month#aZer#the#
to#the#brain#is#visual,#and#visuals# to#visual#informaLon#than#plain# introducLon#of#Facebook#
are#processed#60,000X#faster#in# text.#(Source:#Zabisco) Lmeline,#visual#content#AA#photos#
the#brain#than#text.#(Sources:#3M# and#videos#AA#saw#a#65%#increase#
CorporaLon#and#Zabisco) in#engagement.#(Source:#Simply#
Measured)
PHOTOS PERFORM BEST VIDEOS ARE KING INFOGRAPHICS ROCK
On#Facebook,#photos#perform# A/#Viewers#spend#100%#more# Publishers#who#use#infographics#
best#for#likes,#comments,#and# Lme#on#pages#with#videos#on# grow#in#traffic#an#average#of#12%#
shares#as#compared#to#text,# them.#(Source:#MarkeLngSherpa).# more#than#those#who#don't.#
video,#and#links.#(Source:#Dan# B/Posts#with#videos#aTract#3x# (Source:#AnsonAlex)
Zarrella) more#inbound#links#than#plain#
text#posts.#(Source:#SEOmoz)#
Monday, November 5, 12 10
http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

11. THE PORTHOLE
TO YOUR
COMMUNITY
Monday, November 5, 12 11
It also affords below-deck occupants a limited, but often much-needed view to the outside world.
photo: http://jrfoley.com/porthole2.jpg

12. TIME WELL
SPENT
FACEBOOK PINTEREST
The!biggest!social!network!allows! The!online!photo!scrapbooking!site,!
us!to!create!a!human!connec4on!to! is!now!the!No.!3!social!network!in!
our!ins4tu4ons,!which!allows!us!to! the!country!for!total!visits,!and!
emote!loyalty!and!allegiance!in!a! videos!and!infographics!are!
way!that!words!can’t. peppering!blogs!everywhere.
INSTAGRAM BLOGGING
Instagram,!the!mobile!app!that! One!of!our!oldest!forms!of!social!
allows!users!to!take!photos,!add! media!s4ll!holds!water!in!this!visual!
filters,!and!share!them!with!their! evolu4on.!Through!other!networks,!
social!networks,!has!grown!to!more! we!can!centralize!our!content!on!
than!40!million!users!in!the!iPhone! our!school!blogs,!emphasizing!
and!Android!markets!since!launching! illustra4ons.
in!October!2010.
Monday, November 5, 12 12
they show what is going on behind the scenes with real employees and customers. This creates a human connection that helps translate the brand experience, and promote brand
loyalty between companies and consumers that can't be achieved through words alone.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32255/Why-Marketers-Should-Invest-in-Visual-Content-Creation.aspx#ixzz2BMrUMLC6
http://www.usnews.com/education/best-colleges/articles/2012/06/07/3-ways-colleges-use-instagram

13. FACEBOOK
WHERE IT STANDS
User!base
One#billion#monthly#acLve#users#as#of#
October#2012.
CrossHuse!increases!user!base
Approximately#81%#of#our#monthly#acLve#
users#are#outside#the#U.S.#and#Canada.
552#million#daily#acLve#users#on#average#
in#June#2012.#
600#million#monthly#acLve#users#who#
used#Facebook#mobile#products#in#
September#2012.
Monday, November 5, 12 13
http://econsultancy.com/us/blog/11026-brand-adoption-of-instagram-continues-to-grow-rapidly-report

14. VISUAL CONTENT
/FACEBOOK
SHOW, DON’T TELL
Just#one#month#aZer#the#
introducLon#of#Facebook#
Lmeline,#visual#content#AA#
photos#and#videos#AA#saw#a#
65%#increase#in#engagement.
//#On#Facebook,#photos#perform#
best#for#likes,#comments,#and#
shares#as#compared#to#text,#
video,#and#links.#(Source:#Dan#
Zarrella)
Monday, November 5, 12 14
Going back to the basics of where we are now. How many of you are guilty of putting up a Facebook update to get something up there, but don’t include a photo or a video?

15. VISUAL CONTENT
/FACEBOOK
SHOW, DON’T TELL
Just#one#month#aZer#the#
introducLon#of#Facebook#
Lmeline,#visual#content#AA#
photos#and#videos#AA#saw#a#
65%#increase#in#engagement.
//#On#Facebook,#photos#perform#
best#for#likes,#comments,#and#
shares#as#compared#to#text,#
video,#and#links.#(Source:#Dan#
Zarrella)
Monday, November 5, 12 14
Going back to the basics of where we are now. How many of you are guilty of putting up a Facebook update to get something up there, but don’t include a photo or a video?

16. VISUAL CONTENT
/FACEBOOK
SHOW, DON’T TELL
Just#one#month#aZer#the#
introducLon#of#Facebook#
Lmeline,#visual#content#AA#
photos#and#videos#AA#saw#a#
65%#increase#in#engagement.
//#On#Facebook,#photos#perform#
best#for#likes,#comments,#and#
shares#as#compared#to#text,#
video,#and#links.#(Source:#Dan#
Zarrella)
Monday, November 5, 12 14
Going back to the basics of where we are now. How many of you are guilty of putting up a Facebook update to get something up there, but don’t include a photo or a video?

17. VISUAL CONTENT
/FACEBOOK
SHOW, DON’T TELL
Just#one#month#aZer#the#
introducLon#of#Facebook#
Lmeline,#visual#content#AA#
photos#and#videos#AA#saw#a#
65%#increase#in#engagement.
//#On#Facebook,#photos#perform#
best#for#likes,#comments,#and#
shares#as#compared#to#text,#
video,#and#links.#(Source:#Dan#
Zarrella)
Monday, November 5, 12 14
Going back to the basics of where we are now. How many of you are guilty of putting up a Facebook update to get something up there, but don’t include a photo or a video?

18. INSTAGRAM
WHERE IT STANDS
User!base
Today,#Instagram#boasts#more#than#100m#
registered#users#and#more#than#11m#daily#
acLve#users.
CrossHuse!increases!user!base
As#Simply#Measured#points#out,#Instagram#
users#can#now#automaLcally#add#likes#on#
Instagram#to#their#Facebook#Lmelines,#
and#as#the#firm#observed,#"more#than#90%#
of#Instagram#photos#posted#by#brands#
were#also#posted#to#Facebook."
Monday, November 5, 12 15
http://econsultancy.com/us/blog/11026-brand-adoption-of-instagram-continues-to-grow-rapidly-report

19. VISUAL CONTENT
/INSTAGRAM
INCREASED ENGAGEMENT
To#celebrate#the#founder#of#
Instagram,#Kevin#Systrom#MX'02,#
the#Middlesex#Alumni#Office#has#
challenged#students,#faculty,#and#
staff#to#submit#images#using#
Instagram#of#what#they#believe#
makes#Middlesex#special.#76#
images#were#submiTed#and#now#
the#voLng#begins!#Please#"like"#
the#images#that#you#think#are#the#
best#to#help#us#decide#a#winner#
by#Friday.
Monday, November 5, 12 16
Middlesex also promoted this on their website and ended up with 76 submissions and 1197 “likes”/votes total. Source: http://www.evertrue.com/blog/
2012/05/24/instacampus-the-mx-instagram-challenge/#.UJfrvIV9lFs

20. VISUAL CONTENT
/INSTAGRAM
INCREASED ENGAGEMENT
A#restaurant#in#Comodo#—#
located#in#ManhaTan’s#SoHo#
neighborhood#—#noLced#guests#
were#repeatedly#snapping#
pictures#of#their#entrees#and#
uploading#them#to#Instagram,#it#
decided#to#capitalize#on#the#
trend.#The#restaurant#has#
embraced#the#hashtag#
#ComodoMenu#and#added#it#to#
the#boTom#of#its#realAlife#menu,#
encouraging#guests#to#add,#share#
and#check#out#photos#of#food#
offered#at#the#establishment.
Monday, November 5, 12 17
Same idea be applied to events at your schools?
source: http://mashable.com/2012/10/16/instagram-menu/

21. VISUAL CONTENT
/INSTAGRAM
INCREASED ENGAGEMENT
A#restaurant#in#Comodo#—#
located#in#ManhaTan’s#SoHo#
neighborhood#—#noLced#guests#
were#repeatedly#snapping#
pictures#of#their#entrees#and#
uploading#them#to#Instagram,#it#
decided#to#capitalize#on#the#
trend.#The#restaurant#has#
embraced#the#hashtag#
#ComodoMenu#and#added#it#to#
the#boTom#of#its#realAlife#menu,#
encouraging#guests#to#add,#share#
and#check#out#photos#of#food#
offered#at#the#establishment.
Monday, November 5, 12 17
Same idea be applied to events at your schools?
source: http://mashable.com/2012/10/16/instagram-menu/

22. VISUAL CONTENT
/INSTAGRAM
INCREASED ENGAGEMENT
Take#Florida’s#graduaLon#
ceremonies#for#example.#They#
used#something#called#Instagrid#
(also#out#there#is#StaLgr.am)#
which#allows#you#to#curate#the#
image#that#tagged#with#a#certain#
phrase.#
Monday, November 5, 12 18
Same idea be applied to events at your schools?
source: http://mashable.com/2012/10/16/instagram-menu/

23. VISUAL CONTENT
/INSTAGRAM
INCREASED ENGAGEMENT
Take#Florida’s#graduaLon#
ceremonies#for#example.#They#
used#something#called#Instagrid#
(also#out#there#is#StaLgr.am)#
which#allows#you#to#curate#the#
image#that#tagged#with#a#certain#
phrase.#
Monday, November 5, 12 18
Same idea be applied to events at your schools?
source: http://mashable.com/2012/10/16/instagram-menu/

24. PINTEREST
WHERE IT STANDS
User!base
By#July#2012,#comScore#esLmated#the#
total#users#in#the#United#States#totaled#
23.4#million.
Dominated!by!women
The#latest#figure#from#June#esLmates#that#
as#many#as#79#percent#of#Pinterest#users#
are#female.#For#the#record,#compeLtor#
social#networks#TwiTer#and#Facebook#also#
slightly#skew#in#favor#of#a#more#femaleA
friendly#user#base.#62#percent#of#TwiTer#
users#are#women#and#58#percent#of#
Facebook#users#are#women.
Monday, November 5, 12 19
http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/

25. VISUAL CONTENT
/PINTEREST
Monday, November 5, 12 20
http://pinterest.com/sewickley1838/class-of-2012-college-choices/

26. VISUAL CONTENT
/PINTEREST
Monday, November 5, 12 20
http://pinterest.com/sewickley1838/class-of-2012-college-choices/

27. VISUAL CONTENT
/PINTEREST
INCREASED ENGAGEMENT
To#illustrate#where#the#students#
and#seniors#are#heading#next,#
Sewickley#Academy#illustrated#
their#graduaLng#class#through#
Pinterest#photos#with#detailed#
capLons.#ClickAthrough#to#a#page#
on#their#website.#
Monday, November 5, 12 20
http://pinterest.com/sewickley1838/class-of-2012-college-choices/

28. VISUAL CONTENT 40 introduction to business blogging introduction to business blogging 41
/BLOGGING 4 Formatting Is Your Friend
In blogging, it is important to break up blocks of text into chunks. online reading is not like reading a physical book. the
BEING PRETTY MATTERS online reader wants to be able to immediately scroll through content and scan subheaders, bold text, and even bullet
points. For example, here is how we have applied bullet points and different font sizes to the same content in order to
make it more visually appealing:
If#you#don’t#make#it#look#good,#
people#might#not#event#take# BEFORE: AFTER:
the#Lme#to#read#the#
Hubspot is an all-in-one marketing software that Hubspot is an all-in-one marketing software that helps
beginning. helps your business get found online. It includes your business get found online.
:( :)
a suit of tools, such as keyword intelligence, It includes a suit of tools, such as:
//#When#we’re#compeLng#for# blogging platform, email marketing, lead
Keyword intelligence
Lme,#quick#and#immediate,# more about Hubspot, start your 30-day free trial
today.
blogging platform
Email marketing
Lmely#informaLon#will#find#you# Lead management
Analytics
and more!
the#most#success.# 30-day free
Share This Ebook! trial today. Share This Ebook!
www.Hubspot.com www.Hubspot.com
Monday, November 5, 12 21
Going back to the basics of where we are now. How many of you are guilty of putting up a Facebook update to get something up there, but don’t include a photo or a video?

29. VISUAL CONTENT
/BLOGGING
INCLUDE A PHOTO WITH EVERY POINT
The#best#way#for#someone#to#
visualize#an#idea#is#to#see#it.
//#IllustraLon#can#be#by#way#of#
photos#to#supplement#an#idea#or#
a#simple#infographic#to#explain#
the#concept.#
Monday, November 5, 12 22
What’s the tone or the overall story of what you’re trying to say? Form your blog posts to display what you’re talking about.

30. VISUAL CONTENT
/BLOGGING
INCLUDE A PHOTO WITH EVERY POINT
The#best#way#for#someone#to#
visualize#an#idea#is#to#see#it.
//#IllustraLon#can#be#by#way#of#
photos#to#supplement#an#idea#or#
a#simple#infographic#to#explain#
the#concept.#
Monday, November 5, 12 22
What’s the tone or the overall story of what you’re trying to say? Form your blog posts to display what you’re talking about.

31. VISUAL CONTENT
/THE EXTRAS
CHANGING THE WAY WE VIEW
Even#tools#such#as#Evernote,#AOL#
mail#and#SpoLfy#are#taking#a#
crack#at#amplifying#visual#
content.##
Monday, November 5, 12 23
Going back to the basics of where we are now. How many of you are guilty of putting up a Facebook update to get something up there, but don’t include a photo or a video?

32. SIDE/
BY / SIDE
66% OF ONLINE ADULTS USE
Are!you!convinced?
FACEBOOK.
SomeLmes,#visual#content#lets#you#say#
more#than#you#could#with#all#the#words#in#
12% OF ONLINE ADULTS SAY THEY USE
the#dicLonary.#
PINTEREST, WHICH IS DOMINATED BY WOMEN.
NEARLY A FIFTH OF ONLINE WOMEN (19%) USE PINTEREST.
12% OF ONLINE ADULTS SAY THEY USE
INSTAGRAM, WHICH IS DOMINATED BY YOUNG
ADULTS. SOME 27% OF THE INTERNET USERS
BETWEEN AGES 18-29 USE INSTAGRAM.
Monday, November 5, 12 24
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32255/Why-Marketers-Should-Invest-in-Visual-Content-Creation.aspx#ixzz2BNcRgnbt

33. REMEMBER THE
SHOW ME STATE:
MADELINE RILEY
EDSOCIALMEDIA
COMMUNITY MANAGER
madeline@edsocialmedia.com
@madelinesen // @edsocialmedia
Monday, November 5, 12 25

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O R P TE O
N S O -D RC
.A -S T ET H
SP H .C R MM
X# OU OM
IX LD /B
N A /PE
IL W
ZZ -I LO .A -
ET EN
2B NV G SP
N ES /TA -M T X
C T B
R
G -IN ID/ O R A
N -V 6 B Y
B IS 30
T
VI UA 7/B IL /2
SU L ID
A -CO /32
L
E. 01
ID NT 255A 2
EN EN /WSP /
TI T- H
TY Y-
X
26