Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade. One of the modules taught useful tactics and tips to write compelling headlines, where we discussed how participants could create Facebook headlines that mold with the school’s brand. Here are some of the tips and tricks that were shared. Thanks to the bloggers that are mentioned in this presentation.
3. Why is a headline
important?
Tests have shown that you can increase your
conversion rate on a website or a link by 73% by
the use of a compelling headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
6. Why is a headline
important?
8 out of 10 people will read headline copy, but
only 2 out of 10 will go on to read the rest of the
copy. This is the secret to the power of the
headline, and why it so highly determines the
effectiveness of the entire piece
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
9. Why is a headline
important?
Another test revealed that a good headline
performed 259% better than the worst headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
12. Give your readers a
secret weapon
How to instantly receive desires, wants and
“needs”
13. Give your readers a
secret weapon
How to instantly receive desires, wants and
“needs”
(i.e. health, fitness, looks, money, lifestyle, relationships)
17. Predict the future;
examine the past
Analyze current trends and estimate what will
happen next
OR
re-evaluate popularities from the past
18. Predict the future;
examine the past
Analyze current trends and estimate what will
happen next
OR
re-evaluate popularities from the past
(i.e. Trends, fads, innovations, game-changers)
23. Riddles, rhymes and
rhythms
Alliterate, illustrate and repeat
Shops: "Coffee Corner", "Sushi Station", "Best Buy",
"Circuit City", "Caribou Coffee".
Expressions: "busy as a bee", "dead as a doornail", "good
as gold", "right as rain", etc…
(from wikipedia)
28. Numbers
Give your readers a tangible marker
(i.e. 5 ways to rekindle relationships with classmates, 10
ways school has changed, 50+ donors who have given
this year)
38. 4 effective Cs
1. Be correct
2. Be clear and concise
Be cryptic if you can have a subhead (tease)
3. Be clever
4. Be compatible
Notas do Editor
Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece\nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece\nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
\nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
\nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
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alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.\n
alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.\n
alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.\n
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Make sure you promise to deliver what you deliver\nPique interest, but make sure it leads into the story\nClever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.\n4. Deliver the same tone as in the story\n
Make sure you promise to deliver what you deliver\nPique interest, but make sure it leads into the story\nClever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.\n4. Deliver the same tone as in the story\n