- Strategic Doing is a collaborative approach to building a prosperous future through open, honest cooperation between diverse groups. It emphasizes taking action rather than just talking. - Oklahoma City successfully used Strategic Doing after an economic crisis in 1993 to revitalize their downtown and economy through collaborative projects and investments that attracted new businesses and jobs. - The presentation discusses how Valdez, Alaska can use Strategic Doing principles to diversify their economy by bringing different stakeholders together to leverage local assets in new ways and start new economic opportunities.

1. !
VALDEZ, AK
APRIL 15, 2014
Ed Morrison
Purdue Center for Regional Development
VALDEZ: WHAT’S NEXT?
ACCELERATING DIVERSIFICATION WITH STRATEGIC DOING
1

2. Strategic Doing Credo!
!
We believe we have a responsibility to build a prosperous,
sustainable future for ourselves and future generations.
No individual, organization or place can build that future
alone.
Open, honest, focused and caring collaboration among
diverse participants is the path to accomplishing clear,
valuable, shared outcomes.
We believe in doing, not just talking – and in behavior in
alignment with our beliefs.
Strategic Doing Design Team
Turkey Run State Park
October, 2011

3. Why are people getting interested in
Strategic Doing?Why are people calling Purdue?

4. What are
the lessons of
Oklahoma City ?

5. What are
the lessons of
Charleston?

6. Why are people getting interested in
Strategic Doing?
We’ve
cracked the
code on
collaboration

7. Our story begins
here
Oklahoma City, 1993

8. Muhlenberg
Caldwell
Hart Metcalfe Adair
Green
Spencer Owen Scott
Ohio
Edmonson
Rockcastle
Knox
Morgan
Pike
Greenup
Estill
Lewis
Fayette
Union
Mercer
McCracken
Hopkins
And here…Globalization hits Kentucky

9. Thinking Differently
Behaving Differently
Doing Differently

10. Thinking Differently
Behaving Differently
Doing Differently

11. It’s about 3 flows of money

12. 7
We’re moving from our Grandparents’
economy to our Grandchildren’s economy…

13. 7
Our challenge: “Link and leverage” assets
to create new opportunities

14. Step 1: Stop thinking like our pets….

15. Thinking Differently
Behaving Differently
Doing Differently

16. 7
Had enough?

17. A key lesson from our Founders:
Civility powers innovation

18. 7
We build trust by doing, not just
talking…

19. 7
What happens
when this
goes away?
And this stuff
doesn’t cut it..

20. 7
What happens
when this
goes away?
Start new conversations….

21. Thinking Differently
Behaving Differently
Doing Differently

22. 3
Our future is not linear

23. And we struggle with old systems…

24. How can we make our way?

25. The answer: Follow simple rules

27. Strategy
answers 2
questions

28. 28
Strategic Doing: Simple, but not
easy…

30. Strategic Planning Strategic Doing
From slow, linear…
…to fast, agile

31. Alignments emerge…

32. © 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/
Civil & Ind. Engr.
Detection
Materials
Bioscience
Pumps/ Valves/
Components
Analysis/
Measuring/
Control
Water User
Consumer
Products
Treatment/
Processing/
Softening
Utilities
Funding Agencies
Academic Institutions
Private Sector
Public Sector
Milwaukee Water Cluster
DOE
EPA
NSF
USDA
DoD
NOAA/DOC
Interior
World Bank
Foundations
International
Partners
NIH
Greater
Milwaukee
Foundation
UWM
Marquette
UW-Madison
WATER Inst.
Chem & Biosci
School of Freshwater
Science
CEAS
Physics
MSOE
Fluid Power
Rapid Proto Center
M7/GMC
MMSD
City of
Milwaukee
DNR
UNDP
Federal
Government
Municipalities
Water Council
Pentair
• Filtering & purification
GE
Badger Meter
• Water meters
• Meter reading systems
Procorp• Water reuse & softening
• Phosphate & radium removal
AO Smith
• Water heaters
Kohler
• Faucets
• Materials, coatings, plating
• Casting technology
Miller Coors
• Intake quality, output quality
• Energy consumption
AquaSensors
Thermo Fisher
Scientific
Fall River
Great Lakes Water
• Water treatment equipment
Advanced
Chemical Systems
• Ind. wastewater treatment
CH2MHILL
• Engineering services
ITT
Sanitarie
• Wastewater treatment design
Flygt
• pumps
SiemensJoy
Bucyrus
Veolia
• Water utilities
Environmental
Energy
Efficiency
Processing &
Treatment
Monitoring &
Detection

33. A swarm forms…

34. Can we
create an
ecosystem in
Charleston?
Ernest Andrade

35. Brainpower Innovation
Entrepreneurship
Networks
New Narratives
Quality,
Connected
Places
Collaboration
Strategic
Doing
Ernest used this map to design
a portfolio…

36. Downtown OKC,
1993

37. Oklahoma City
Today
Photo by: Luke Barrett

38. “If your actions inspire others
to dream more, learn more, do
more and become more, you
are a leader.”
!
John Quincy Adams
A not-so-new definition of leadership…

39. Why are people getting interested in
Strategic Doing?
We are the leaders we have been
waiting for …

40. Thinking Differently
Behaving Differently
Doing Differently

41. Is Valdez ready to move to the next level?

42. Thank You
Ed Morrison
edmorrison@purdue.edu