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Bernbachian quotes




  Word-of-mouth is the best
       medium of all
Bernbachian quotes




Properly practiced creativity can
 make one ad do the work of 10
Bernbachian quotes




In communications, familiarity
       breeds apathy
Bernbachian quotes




Properly practised creativity MUST result in
greater sales, more economically achieved
Bernbachian quotes




 A great campaign will make a bad product fail
faster. It will make more people to know it’s bad

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What Would Bernbach Say?

Notas do Editor

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