10. Pricing Model CPL (COST PER LISTENING) TonlaKazan has a performance-based pricing model, Cost Per Listening (CPL) in which advertisers are charged according to the amount of branded RBT that callers hear Budget= (Branded RBT) x (CPL) Budget: Total Cost of TonlaKazan Campaign Branded RBT: Amount of the branded RBT* listened by the customers CPL: Cost Per Listening ( Constant for all brands) * Call duration over 5 seconds will be charged