2. im 2.0:What we do?
• xxx
• xxx
Mobile Game
Commercial
customized
development
Social Media
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3. im 2.0 What we do?—Mobile Game
• Fighting of Sango
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• xxx
• Sango Millionaire
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4. Fighting of Sango:The most popular domestic game
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#Ranked Top 1 after online 18 hours
#>2million downloads, Best iOS APP Game
2010(Netease)
#Intel looking for named cooperation
#1 Free App(AppStore China)
#1 Paid App(AppStore China)
#1 Top sales(More than 10 countries)
>100 million downloads
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5. Strength witness——Fighting of Sango
Iphone Free ver. Iphone Paid ver. Ipad Paid ver. Android ver.
• xxx
Dec.25th 2010 Apr.8th 2011 Jun. 30th 2011 Oct.25th 2011
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• ● Ranked#1 ● Ranked#1 ● $3.99时达到
After online 18 ● $3.99 Ranked ● ● 对android市
Active
After online 36 收费总榜第六,
#6 after 场的积极探索
hours in free hours in paid $0.99时24小时 exploration on
AppStore $0.99 Ranked#1 Android market
AppStore 跃居收费总榜 in
after 24hours ●与社会化资源
第一 AppStore
Paid 整合营销
● >5,000,000 ●>350,000 ●Integrated
downloads downloads ●超过3万次下 social
● >30,000 ●预计突破400
resources
载
downloads 万次总下载
● Rating 4.5 ●AppStore marketing
star home page
featured game
●Best iOS ●>3,100,000
game 2010 ●Mobile Game downloads
(Netease) Star 2011
(EnfoNet
Award)
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6. im 2.0 What we do?—Mobile Game
• Fighting of Sango
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• xxx
• Sango Millionaire
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7. Sango Millionaire:Strongest team making strongest game
Sango Millionaire is originate from Monopoly board game which can be played by
people of all ages, including the old, as well as the young. This game continues
the•background and characters of Fighting of Sango . And added a lot of comedy
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and elements. It is a excellent game for gamers!
• xxx
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8. Strength witness——Sango Millionaire
Jan.9th 2012 Jan.31th 2012 May. 2012
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xxx
• Free&Paid ver. Online
Update
● After online 3 days
Continuous
ranked Top 1 in free ●>2000000downloads
updating……
AppStore(China)
●AppStore>10000
● within favorable reviews
20days>1000000
downloads ● Rating 4.5 star
●AppStore>10000
favorable reviews
● Rating 4.5 star
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9. im 2.0 What we do?—
Commercial Customized Development
• Mobile
• xxx App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads
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10. Adidas:Running
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Ready To RUN
• xxx Ready To FUN
COOL HUNTER - adidas SoLoMo mobile app LBS game
LBS engagement: Find the adidas sports stars near you
and run to them to get unique incentives and “tools”
Users can also run to their friends to “grab” their tools
Collect all the tool around the city to free the new adidas
Clima Cool running shoe in a central location, and win
big prizes
Suddenly, running is great fun!
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11. Adidas:Running
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• Mobile App allows users to collect virtual tools nearby to “free” adidas Clima
Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools
from nearby users
• Users get to keep “freed” Clima Cool shoes
• >100k downloads, >80k participants
• User APP activities shared on major social media (>100k feeds in 2 weeks,
reach >10MM)
• Campaign Ongoing…
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12. im 2.0 What we do?—
Commercial Customized Development
• Mobile
• xxx App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads
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14. CA!:美味逗动你
Better user experience!
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Waving mobile only without
• xxx
screen touching to play the
game
Instant Mobile Social
Game playing video will be
uploaded to Tencent microblog
instantly
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15. im 2.0 What we do?—
Commercial Customized Development
• Mobile
• xxx App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads
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16. Deeper Brand Engagement: Budweiser
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• xxx
PUB
BANNER
EVENT
Mobile interaction @ all touch points VIDEO
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18. im 2.0 What we do?—
Commercial Customized Development
• Mobile
• xxx App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads
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21. im 2.0 What we do?—
Commercial Customized Development
• Mobile
• xxx App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads
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23. im 2.0 What we do?—
Commercial Customized Development
• Mobile
• xxx App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads
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24. In-app Ads
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• xxx
Click the Ad.
Shake the phone. View pulpy love story videos.
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29. im 2.0 What we do?——Social Media
• Zhimei.com
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• xxx
• OOXX
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30. Social marketing platform:OOXX
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• xxx OOXX will be the first Chinese picture-based mobile application
that lets users to ask questions, give opinions, make friends.
The user submits a question with a picture, other users then vote
and comment on the question. The initiating user can discuss with
every commenting user, but commenting users cannot discuss
among themselves. Hence OOXX puts the initiating user at the
center.
Stickiness is built first through submitting and voting on questions,
then through comments and discussion as users deepen their
relationships with other users on OOXX.
Usage of this platform will likely be around personal interest
points, personal decisions, and shopping.
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31. im 2.0 Our Marketing Resources
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High quality Apps &
Games cooperation
Mobile Ads
Media
Industry Vertical Website
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36. im2.0 Company Profile
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• Founded at the end of 2008
• xxx
• Head office in Beijing,Branch office
in Shanghai
• More than 250 staff
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37. im2.0 Our Goal &Belief
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• Goal:To Be The Most Effective Interactive Marketing Company
• Belief:The Best Digital Marketing Is User-Experience Driven
Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless
integration of creative ideas, technology and media platforms is required
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38. im2.0 Leadership Team
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Founder CEO President/ COO VP of operation
Susan Wang Chris Tung Yi-Chung Tay Sun Xuefeng| Kevin
Sun
China InterActive Corp PepsiCo Greater China PepsiCo Greater China
RenRen & Mop.com Marketing VP Marketing VP
RenRen
CMO & EVP
Gigamedia Monitor Group Vice president of Mobile
Kongzhong.com COO Principal Strategy development
Channel/ Marketing VP Consultant Technical operations,
15+ years marketing veteran
deputy general manager
ChinaRen & Sohu 10+ years marketing
Director of Marketing
Marketing Head veteran
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39. im2.0 Leadership Team
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CTO Technical VP Senior Game Art Director
Gao Da Yong Chen Jianxiong Zhou Shanshan
ChinaRen Alumni&Sohu microblog Sunny
FlashEmpire.com technical architecture and development
Founder Disney Mobile Entertainment
Mobile Internet ,LBS and vertical
KooPlayer.com media Chief Designer (China)
Founder China InterActive Corp
Client R&D
13+ years internet/ Flash Sr. Designer (Mobile Div.)
veteran More than 12 years experience in large-
scale Internet network systems,
distributed computing, community
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40. im2.0 Leadership Team
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Executive Creative Director Group Creative Director
Li Lang|Allen Lee Wang Dong|Kevin Wang
Can Create, IPG Ogilvy Toronto
Creative Director Senior Art Director
Tribal DDB McCann-Erickson
Creative Director Assistant Creative Director
OgilvyOne Energy Source
Assistant Creative Director Creative Director
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