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Most effective Mobile App Customization Group


                     1
im 2.0:What we do?



• xxx

• xxx
                         Mobile Game

Commercial
customized
development


                     Social Media


                          2
im 2.0 What we do?—Mobile Game



• Fighting of Sango
  xxx

• xxx
• Sango Millionaire




                        3
Fighting of Sango:The most popular domestic game



 • xxx

 • xxx
                           #Ranked Top 1 after online 18 hours
                           #>2million downloads, Best iOS APP Game
                           2010(Netease)
                           #Intel looking for named cooperation

                           #1 Free App(AppStore China)
                           #1 Paid App(AppStore China)
                           #1 Top sales(More than 10 countries)
                           >100 million downloads




                           4
Strength witness——Fighting of Sango


   Iphone Free ver.   Iphone Paid ver.       Ipad Paid ver.        Android ver.
• xxx
    Dec.25th 2010       Apr.8th 2011         Jun. 30th 2011       Oct.25th 2011

  xxx
• ● Ranked#1          ● Ranked#1             ● $3.99时达到
  After online 18                            ● $3.99 Ranked       ● ● 对android市
                                                                    Active
                      After online 36        收费总榜第六,
                                             #6 after               场的积极探索
  hours in free       hours in paid          $0.99时24小时           exploration on
  AppStore                                   $0.99 Ranked#1       Android market
                      AppStore               跃居收费总榜 in
                                             after 24hours          ●与社会化资源
                                             第一 AppStore
                                             Paid                   整合营销
  ● >5,000,000        ●>350,000                                   ●Integrated
  downloads           downloads              ●超过3万次下              social
                                             ● >30,000              ●预计突破400
                                                                  resources
                                             载
                                             downloads              万次总下载
  ● Rating 4.5        ●AppStore                                   marketing
  star                home page
                      featured game
  ●Best iOS                                                       ●>3,100,000
  game 2010           ●Mobile Game                                downloads
  (Netease)           Star 2011
                      (EnfoNet
                      Award)
                                                              5
                                         5
im 2.0 What we do?—Mobile Game



• Fighting of Sango
  xxx

• xxx
• Sango Millionaire




                        6
Sango Millionaire:Strongest team making strongest game

Sango Millionaire is originate from Monopoly board game which can be played by
people of all ages, including the old, as well as the young. This game continues
the•background and characters of Fighting of Sango . And added a lot of comedy
      xxx
and elements. It is a excellent game for gamers!
   • xxx




                                         7
Strength witness——Sango Millionaire



      Jan.9th 2012           Jan.31th 2012           May. 2012
• xxx

   xxx
• Free&Paid ver. Online
                          Update
 ● After online 3 days
                                                    Continuous
 ranked Top 1 in free     ●>2000000downloads
                                                   updating……
 AppStore(China)
                          ●AppStore>10000
 ● within                 favorable reviews
 20days>1000000
 downloads                ● Rating 4.5 star

 ●AppStore>10000
 favorable reviews

 ● Rating 4.5 star


                                               8
                                8
im 2.0 What we do?—
Commercial Customized Development


 • Mobile
 • xxx      App LBS
 • xxx
 • Mobile App Game
 • Mobile + WEB Integration
 • AR + QR Integration
 • Html 5 Mobile Site
 • Html 5 In-app Ads



                          9
Adidas:Running



     • xxx
                                                                  Ready To RUN
     • xxx                                                        Ready To FUN


COOL HUNTER - adidas SoLoMo mobile app LBS game
 LBS engagement: Find the adidas sports stars near you
 and run to them to get unique incentives and “tools”

 Users can also run to their friends to “grab” their tools

 Collect all the tool around the city to free the new adidas
 Clima Cool running shoe in a central location, and win
 big prizes

 Suddenly, running is great fun!

                                                             10
Adidas:Running



• xxx

• xxx




•   Mobile App allows users to collect virtual tools nearby to “free” adidas Clima
    Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools
    from nearby users

•   Users get to keep “freed” Clima Cool shoes

•   >100k downloads, >80k participants

•   User APP activities shared on major social media (>100k feeds in 2 weeks,
    reach >10MM)

•   Campaign Ongoing…
                                        11
im 2.0 What we do?—
Commercial Customized Development

• Mobile
• xxx      App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads



                         12
CA!:美味逗动你



• xxx

• xxx




            13
CA!:美味逗动你


Better user experience!
• xxx
Waving mobile only without
• xxx
screen touching to play the
game
Instant Mobile Social
Game playing video will be
uploaded to Tencent microblog
instantly




                              14
im 2.0 What we do?—
Commercial Customized Development

 • Mobile
 • xxx      App LBS
 • xxx
 • Mobile App Game
 • Mobile + WEB Integration
 • AR + QR Integration
 • Html 5 Mobile Site
 • Html 5 In-app Ads



                          15
Deeper Brand Engagement: Budweiser



• xxx

• xxx
                                                PUB



                                                BANNER
EVENT
        Mobile interaction @ all touch points   VIDEO
                                 16
Budweiser Porsche Carrera Cup Activation:
Integrating The Mobile & Online Experience


• xxx

• xxx




                            17
im 2.0 What we do?—
Commercial Customized Development

• Mobile
• xxx      App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads



                         18
LAUNCH EVENT:Fashion landmark Tmall Entity Statue


 • xxx

 • xxx




                           19
AR:LOGO RECOGNITION+QR



• xxx

• xxx




                    20
im 2.0 What we do?—
Commercial Customized Development


• Mobile
• xxx      App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads



                         21
Philips:Mobile Site



• xxx

• xxx




                      22
im 2.0 What we do?—
Commercial Customized Development

• Mobile
• xxx      App LBS
• xxx
• Mobile App Game
• Mobile + WEB Integration
• AR + QR Integration
• Html 5 Mobile Site
• Html 5 In-app Ads



                         23
In-app Ads



• xxx

• xxx



 Click the Ad.




                 Shake the phone.        View pulpy love story videos.

                                    24
In-app Ads



• xxx

• xxx




             25
In-app Ads



 • xxx

 • xxx




             26
im 2.0 What we do?——Social Media



• Zhimei.com
  xxx

• xxx
• OOXX




                        27
Zhimei.com:Consumers’ interests share platform



• xxx

• xxx




                          28
im 2.0 What we do?——Social Media



• Zhimei.com
  xxx

• xxx
• OOXX




                        29
Social marketing platform:OOXX



• xxx

• xxx                 OOXX will be the first Chinese picture-based mobile application
                      that lets users to ask questions, give opinions, make friends.

                      The user submits a question with a picture, other users then vote
                      and comment on the question. The initiating user can discuss with
                      every commenting user, but commenting users cannot discuss
                      among themselves. Hence OOXX puts the initiating user at the
                      center.

                      Stickiness is built first through submitting and voting on questions,
                      then through comments and discussion as users deepen their
                      relationships with other users on OOXX.

                      Usage of this platform will likely be around personal interest
                      points, personal decisions, and shopping.




                             30
im 2.0 Our Marketing Resources



• xxx

• xxx
                                  High quality Apps &
                                  Games cooperation



Mobile Ads
   Media




                  Industry Vertical Website




                             31
Media partners:all-round cooperation with high quality
Apps & Games


 • xxx

 • xxx




                                                   ……
                             32
Media partners—Mobile Ads media:refresh high quality media
per month to ensure optimal media stock


  • xxx

  • xxx




                             33
Media partners—Industry Vertical Website:Focus on
target users, deep spread , further interaction

• xxx

• xxx




                           34
About us


• xxx

• xxx




           35
im2.0 Company Profile



 • xxx

 • Founded at the end of 2008
 • xxx
 • Head office in Beijing,Branch office
   in Shanghai
 • More than 250 staff




                        36
im2.0 Our Goal &Belief



 • xxx

 • xxx
 • Goal:To Be The Most Effective Interactive Marketing Company

 • Belief:The Best Digital Marketing Is User-Experience Driven
   Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless
   integration of creative ideas, technology and media platforms is required




                                                37
im2.0 Leadership Team



   • xxx

   • xxx




Founder                  CEO                                President/ COO          VP of operation
Susan Wang               Chris Tung                         Yi-Chung Tay            Sun Xuefeng| Kevin
                                                                                    Sun
China InterActive Corp   PepsiCo Greater China              PepsiCo Greater China
RenRen & Mop.com         Marketing VP                       Marketing VP
                                                                                    RenRen
CMO & EVP
                         Gigamedia                          Monitor Group           Vice president of Mobile
Kongzhong.com            COO                                Principal Strategy      development
Channel/ Marketing VP                                       Consultant               Technical operations,
                         15+ years marketing veteran
                                                                                    deputy general manager
ChinaRen & Sohu                                             10+ years marketing
                                                                                     Director of Marketing
Marketing Head                                              veteran




                                                       38
im2.0 Leadership Team



  • xxx

  • xxx




CTO                         Technical VP                               Senior Game Art Director
Gao Da Yong                 Chen Jianxiong                             Zhou Shanshan
                            ChinaRen Alumni&Sohu microblog             Sunny
FlashEmpire.com               technical architecture and development
Founder                                                                Disney Mobile Entertainment
                            Mobile Internet ,LBS and vertical
KooPlayer.com               media                                      Chief Designer (China)
Founder                                                                China InterActive Corp
                             Client R&D
13+ years internet/ Flash                                              Sr. Designer (Mobile Div.)
veteran                     More than 12 years experience in large-
                            scale Internet network systems,
                            distributed computing, community


                                                   39
                                                                                     39
im2.0 Leadership Team



 • xxx

 • xxx




     Executive Creative Director        Group Creative Director
     Li Lang|Allen Lee                  Wang Dong|Kevin Wang

     Can Create, IPG                    Ogilvy Toronto
      Creative Director                 Senior Art Director

     Tribal DDB                         McCann-Erickson
      Creative Director                 Assistant Creative Director

     OgilvyOne                          Energy Source
     Assistant Creative Director         Creative Director




                                   40
im2.0 Clients



 • xxx

 • xxx




                41
• xxx

 • xxx
    Looking forward to cooperating with you



Song Rui | 宋锐                                 Li Yanran | 李琰然
Senior BD Manager                             BD Specialist
Im2.0 interactive                             Im2.0 interactive
Mobile:+86-18611741115                        Mobile:+86-18647547678
MSN:edi1004@hotmail.com                       MSN:aeagn24yanran@hotmail.com
Mail:rui.song@im20.com.cn                     Mail:yanran.li@im20.com.cn
QQ:56126312                                   QQ:37669831

                            www.im20.com.cn
                                    42

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Im2.0 most effective mobile app customized service

  • 1. Most effective Mobile App Customization Group 1
  • 2. im 2.0:What we do? • xxx • xxx Mobile Game Commercial customized development Social Media 2
  • 3. im 2.0 What we do?—Mobile Game • Fighting of Sango xxx • xxx • Sango Millionaire 3
  • 4. Fighting of Sango:The most popular domestic game • xxx • xxx #Ranked Top 1 after online 18 hours #>2million downloads, Best iOS APP Game 2010(Netease) #Intel looking for named cooperation #1 Free App(AppStore China) #1 Paid App(AppStore China) #1 Top sales(More than 10 countries) >100 million downloads 4
  • 5. Strength witness——Fighting of Sango Iphone Free ver. Iphone Paid ver. Ipad Paid ver. Android ver. • xxx Dec.25th 2010 Apr.8th 2011 Jun. 30th 2011 Oct.25th 2011 xxx • ● Ranked#1 ● Ranked#1 ● $3.99时达到 After online 18 ● $3.99 Ranked ● ● 对android市 Active After online 36 收费总榜第六, #6 after 场的积极探索 hours in free hours in paid $0.99时24小时 exploration on AppStore $0.99 Ranked#1 Android market AppStore 跃居收费总榜 in after 24hours ●与社会化资源 第一 AppStore Paid 整合营销 ● >5,000,000 ●>350,000 ●Integrated downloads downloads ●超过3万次下 social ● >30,000 ●预计突破400 resources 载 downloads 万次总下载 ● Rating 4.5 ●AppStore marketing star home page featured game ●Best iOS ●>3,100,000 game 2010 ●Mobile Game downloads (Netease) Star 2011 (EnfoNet Award) 5 5
  • 6. im 2.0 What we do?—Mobile Game • Fighting of Sango xxx • xxx • Sango Millionaire 6
  • 7. Sango Millionaire:Strongest team making strongest game Sango Millionaire is originate from Monopoly board game which can be played by people of all ages, including the old, as well as the young. This game continues the•background and characters of Fighting of Sango . And added a lot of comedy xxx and elements. It is a excellent game for gamers! • xxx 7
  • 8. Strength witness——Sango Millionaire Jan.9th 2012 Jan.31th 2012 May. 2012 • xxx xxx • Free&Paid ver. Online Update ● After online 3 days Continuous ranked Top 1 in free ●>2000000downloads updating…… AppStore(China) ●AppStore>10000 ● within favorable reviews 20days>1000000 downloads ● Rating 4.5 star ●AppStore>10000 favorable reviews ● Rating 4.5 star 8 8
  • 9. im 2.0 What we do?— Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 9
  • 10. Adidas:Running • xxx Ready To RUN • xxx Ready To FUN COOL HUNTER - adidas SoLoMo mobile app LBS game LBS engagement: Find the adidas sports stars near you and run to them to get unique incentives and “tools” Users can also run to their friends to “grab” their tools Collect all the tool around the city to free the new adidas Clima Cool running shoe in a central location, and win big prizes Suddenly, running is great fun! 10
  • 11. Adidas:Running • xxx • xxx • Mobile App allows users to collect virtual tools nearby to “free” adidas Clima Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools from nearby users • Users get to keep “freed” Clima Cool shoes • >100k downloads, >80k participants • User APP activities shared on major social media (>100k feeds in 2 weeks, reach >10MM) • Campaign Ongoing… 11
  • 12. im 2.0 What we do?— Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 12
  • 14. CA!:美味逗动你 Better user experience! • xxx Waving mobile only without • xxx screen touching to play the game Instant Mobile Social Game playing video will be uploaded to Tencent microblog instantly 14
  • 15. im 2.0 What we do?— Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 15
  • 16. Deeper Brand Engagement: Budweiser • xxx • xxx PUB BANNER EVENT Mobile interaction @ all touch points VIDEO 16
  • 17. Budweiser Porsche Carrera Cup Activation: Integrating The Mobile & Online Experience • xxx • xxx 17
  • 18. im 2.0 What we do?— Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 18
  • 19. LAUNCH EVENT:Fashion landmark Tmall Entity Statue • xxx • xxx 19
  • 21. im 2.0 What we do?— Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 21
  • 23. im 2.0 What we do?— Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 23
  • 24. In-app Ads • xxx • xxx Click the Ad. Shake the phone. View pulpy love story videos. 24
  • 26. In-app Ads • xxx • xxx 26
  • 27. im 2.0 What we do?——Social Media • Zhimei.com xxx • xxx • OOXX 27
  • 28. Zhimei.com:Consumers’ interests share platform • xxx • xxx 28
  • 29. im 2.0 What we do?——Social Media • Zhimei.com xxx • xxx • OOXX 29
  • 30. Social marketing platform:OOXX • xxx • xxx OOXX will be the first Chinese picture-based mobile application that lets users to ask questions, give opinions, make friends. The user submits a question with a picture, other users then vote and comment on the question. The initiating user can discuss with every commenting user, but commenting users cannot discuss among themselves. Hence OOXX puts the initiating user at the center. Stickiness is built first through submitting and voting on questions, then through comments and discussion as users deepen their relationships with other users on OOXX. Usage of this platform will likely be around personal interest points, personal decisions, and shopping. 30
  • 31. im 2.0 Our Marketing Resources • xxx • xxx High quality Apps & Games cooperation Mobile Ads Media Industry Vertical Website 31
  • 32. Media partners:all-round cooperation with high quality Apps & Games • xxx • xxx …… 32
  • 33. Media partners—Mobile Ads media:refresh high quality media per month to ensure optimal media stock • xxx • xxx 33
  • 34. Media partners—Industry Vertical Website:Focus on target users, deep spread , further interaction • xxx • xxx 34
  • 36. im2.0 Company Profile • xxx • Founded at the end of 2008 • xxx • Head office in Beijing,Branch office in Shanghai • More than 250 staff 36
  • 37. im2.0 Our Goal &Belief • xxx • xxx • Goal:To Be The Most Effective Interactive Marketing Company • Belief:The Best Digital Marketing Is User-Experience Driven Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless integration of creative ideas, technology and media platforms is required 37
  • 38. im2.0 Leadership Team • xxx • xxx Founder CEO President/ COO VP of operation Susan Wang Chris Tung Yi-Chung Tay Sun Xuefeng| Kevin Sun China InterActive Corp PepsiCo Greater China PepsiCo Greater China RenRen & Mop.com Marketing VP Marketing VP RenRen CMO & EVP Gigamedia Monitor Group Vice president of Mobile Kongzhong.com COO Principal Strategy development Channel/ Marketing VP Consultant Technical operations, 15+ years marketing veteran deputy general manager ChinaRen & Sohu 10+ years marketing Director of Marketing Marketing Head veteran 38
  • 39. im2.0 Leadership Team • xxx • xxx CTO Technical VP Senior Game Art Director Gao Da Yong Chen Jianxiong Zhou Shanshan ChinaRen Alumni&Sohu microblog Sunny FlashEmpire.com technical architecture and development Founder Disney Mobile Entertainment Mobile Internet ,LBS and vertical KooPlayer.com media Chief Designer (China) Founder China InterActive Corp Client R&D 13+ years internet/ Flash Sr. Designer (Mobile Div.) veteran More than 12 years experience in large- scale Internet network systems, distributed computing, community 39 39
  • 40. im2.0 Leadership Team • xxx • xxx Executive Creative Director Group Creative Director Li Lang|Allen Lee Wang Dong|Kevin Wang Can Create, IPG Ogilvy Toronto Creative Director Senior Art Director Tribal DDB McCann-Erickson Creative Director Assistant Creative Director OgilvyOne Energy Source Assistant Creative Director Creative Director 40
  • 41. im2.0 Clients • xxx • xxx 41
  • 42. • xxx • xxx Looking forward to cooperating with you Song Rui | 宋锐 Li Yanran | 李琰然 Senior BD Manager BD Specialist Im2.0 interactive Im2.0 interactive Mobile:+86-18611741115 Mobile:+86-18647547678 MSN:edi1004@hotmail.com MSN:aeagn24yanran@hotmail.com Mail:rui.song@im20.com.cn Mail:yanran.li@im20.com.cn QQ:56126312 QQ:37669831 www.im20.com.cn 42