Minnesota Council of Non-Profits - Once Upon a YouTube
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Video storytelling is a powerful way to communicate the messages of non-profit organizations. This deck discusses trends and tips for producing videos that reach audiences of non-profit organizations and ways to do-it-yourself.
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Semelhante a Minnesota Council of Non-Profits - Once Upon a YouTube
Semelhante a Minnesota Council of Non-Profits - Once Upon a YouTube (20)
Minnesota Council of Non-Profits - Once Upon a YouTube
- 1. Once Upon a Time on YouTube? MINNESOTA COUNCIL OF NONPROFITS
- 3. 6-Years Old
- 4. 60 hours of video uploaded/minute 4 billion videos viewed/day 4 billion hours viewed/month 800 unique visitors/month
- 5. Agenda Why video storytelling? So you think you need a video? How do you assemble a story? Where do you start? Avoiding Pitfalls Picking the right partners
- 6. 60 hours of video uploaded/minute 4 billion videos viewed/day 4 billion hours viewed/month 800 unique visitors/month
- 7. What’s our Story? Started in 2005 12-years in television news Began with focus on Non-Profits Video Production PR/Inbound Marketing
- 8. What’s our Story? Budget focused Message focused Story focused Twitter: @erheil
- 9. Partners Make-A-Wish MN Minneapolis Foundation Helping Paws AFP American Red Cross Bremer Foundation Hope Communities Minnesota PGA
- 10. We Believe Not all video is good video Video is disposable Video is a necessary marketing tool Video lives online forever - not one showing Multiple short video (2-3min.) > Long video (5-7min.)
- 11. Video Stats Mobile viewers watch 3x longer desktop viewers Web pages with video are 53% more likely to appear on 1st page of google search Viewers spend 2.5 times more time watching personally relevant short videos 40%-60% for emails with relevant video
- 12. What television news teaches you The reporter is not the story The “official” is not the story People ARE the story!
- 13. Reasons our clients tell US they NEED a video
- 14. “We want to share our story!” “We help so many people!” “New Branding” “Annual fundraising event” “We have a hard message to explain” “People need to understand our great work!”
- 15. Why Video StoryTelling Works Engaging Inspiring Viral Communicate messages Visual Bring Supporters to you
- 16. Why Video StoryTelling Works Engaging Inspiring Viral Communicate messages Visual Bring Supporters to you
- 17. Who is my target audience? Where am I “meeting” them? What is the goal? How do we want people to feel? What should they do next?
- 18. “It’s not what you said or did, it’s how you made them feel!”
- 20. What’s Our Story? Begin with the end Stay true to your goal Avoid “politics” if possible Trim the excess
- 21. Common Mistakes Too many characters Too broad Unfocused No story - just agency info Technically distracting
- 22. Basic Story Types Packages Voice Over Video Sound on Tape (SOT)
- 23. Packages Graphic Open Introduction Hero Introduction Supporting Characters Supporting Organizational information Hero Close
- 24. Packages Best uses: Galas Capital Campaigns Important Events
- 25. Voice Over Video Single Character Graphic/Sponsor Open Hero Introduction Organization info (optional) Hero Close
- 26. Voice Over Video Single Character Best uses: Galas One-on-One or small group “Ask” Important Events As part of a series
- 27. Voice Over Video Multiple Characters Graphic/Sponsor Open With or without narration Hero Introduction Supporting Characters Organization info (optional) Hero Close
- 28. Voice Over Video Multiple Characters Best uses: Galas One-on-One or small group “Ask” Important Events As part of a series Awards and recognitions
- 29. How-To DIY? Respect the craft Determine your story Define and commit to the scope Internal resource (talent) availability Internal asset availability Identify gaps
- 30. How-To DIY? Envision Your Story
- 31. How-To DIY? Pre-Production Visual Audio Time Code and Running Time
- 32. How-To DIY? Post-Production Transcribe all audio Content edit Update your production script Locate all additional assets Digital images Music Begin edit
- 33. How-To DIY? Revisions What’s good? What needs help? Be honest with yourself your team Will you accomplish your goal? Make necessary changes
- 34. Outside Collaborators Videographers Editors Audio technicians Producers Writers Video production companies
- 36. Resources Ed Heil StoryTeller Media & Communications ed@storytellermn.com (952)829-9091