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SharePoint 2010
  A Social Primer

                       September 24, 2011
Ori Fishler, Director, Web Solutions, Edgewater Technology Inc.
OFishler@edgewater.com
The Critical Need for Sharing
• Remote / Virtual workforce and siloed information workers
• Hard to expand exposure to what is happening beyond a
  small team
Evolution

•   Collaboration               Everyone

•   Web 2.0
•   Social Network              Colleagues

•   Enterprise 2.0
•   Social Technologies           Team

•   Networked Enterprise
•   Social Graph
                                   Me
The Business Case:

The rise of the Networked Enterprise: Web 2.0 finds its
payday
McKinsey’s new survey research finds that companies
using the Web intensively gain greater market share
and higher margins
December 2010
Business Impact & Benefits




                   McKinsey & Company 12/2010
McKinsey & Company 12/2010
Social Technologies Adoption




                    McKinsey & Company 12/2010
Microsoft SharePoint 2010:
Social Collaboration
Enabler
Don’t Invent, Borrow and Integrate!
             ‣ My Site, Colleagues, Groups,
               Connection browsing, Skill
               browsing
             ‣ Status updates, Activity feeds
             ‣ Tagging and tag clouds, Bookmark
               sharing
             ‣ Content rating, Comments, Like
             ‣ Image and Video sharing
             ‣ Blogs & Wikis
             ‣ Presence and IM, Live meetings
             ‣ Discussion forums
Main Concepts

• Don’t force it. Maximum Privacy
• Granular control over what you share and what you
  see
• MySite as the center of networking activity
• A network of colleagues, No handshake required
• Search focused approach to finding people
• 5 Pillars:
  o   Filling a profile
  o   Building the network
  o   Sharing
  o   Viewing
  o   Finding
Building the Network
Managing Permissions

•   Only Me
•   My Manager
•   My Team
•   My Colleagues
•   Everyone

Colleagues can be organized into Groups but you
can not assing
Sharing
What is Shared?

• My Status
• My Actions on Content
    o Tag
    o Notes
    o Ratings
•   My Interests
•   My Memberships
•   Blog Posts
•   My Profile details
    o Manager
    o Birthday
    o Changes to Profile
Like, Notes & Ratings

• Like is a tag
• Tagging or notes
  generate an activity
• Notes can be added
  to pages or documents
• You can subscribe to
  tags
• Ratings enabled at a
  library level
Viewing and Following Tags
My Site – News Feed

You will see what
other people
chose to Share
with you
Finding the right person

•   Ask me about
•   Skills
•   Interests
•   Projects
•   Organization chart
Implementing a Social
Network with SharePoint
         2010
Implementation Challenges:

• Requires users to take action
    o Fill Profile
    o Add Colleagues
•   Tagging not intuitive
•   Rating / commenting not always available
•   Too focused in My Site, Users may not be aware
•   Limited activity tracking
•   Limited integration into Outlook
•   Mental Challenges:
    o Sense of being tracked and monitored
Implementing Social Networks

• Building a process to ensure people fill their profile
  and add colleagues
   o Small group training sessions
   o Part of onboarding
• Executive buy in and participation
• Updating status – chore or fun?
• Use as channel for news, announcements etc. to
  get people used to getting information this way
• Assign local champions
McKinsey Study Recommendations

• Integrate the use of Web 2.0 into employees’ day-to-day
  work activities.
• Continue to drive adoption and usage. Benefits appear
  to be limited without a base level of adoption and
  usage.
• Break down the barriers to organizational change. Fully
  networked organizations appear to have more fluid
  information flows, deploy talent more flexibly to deal
  with problems, and allow employees lower in the
  corporate hierarchy to make decisions.
• Apply Web 2.0 technologies to interactions with
  customers, business partners, and employees. External
  interactions are correlated with self-reported market
  share gains.
Helping the process along

• Set up recommendations for colleagues
  o based on email analysis
  o Based on SharePoint activity
• Enhanced – Centralized activity stream
• Outlook Integration
Outlook 2010 Social Network
         Connector
                Hidden treasure: A way to
                see news stream within
                outlook.
Contact

• Ori Fishler, Director, Web Solutions, Edgewater
  Technology Inc. OFishler@edgewater.com
Thanks to our sponsors
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SharePoint 2010: A Social Primer

  • 1. SharePoint 2010 A Social Primer September 24, 2011 Ori Fishler, Director, Web Solutions, Edgewater Technology Inc. OFishler@edgewater.com
  • 2. The Critical Need for Sharing • Remote / Virtual workforce and siloed information workers • Hard to expand exposure to what is happening beyond a small team
  • 3. Evolution • Collaboration Everyone • Web 2.0 • Social Network Colleagues • Enterprise 2.0 • Social Technologies Team • Networked Enterprise • Social Graph Me
  • 4. The Business Case: The rise of the Networked Enterprise: Web 2.0 finds its payday McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins December 2010
  • 5. Business Impact & Benefits McKinsey & Company 12/2010
  • 7. Social Technologies Adoption McKinsey & Company 12/2010
  • 8. Microsoft SharePoint 2010: Social Collaboration Enabler
  • 9. Don’t Invent, Borrow and Integrate! ‣ My Site, Colleagues, Groups, Connection browsing, Skill browsing ‣ Status updates, Activity feeds ‣ Tagging and tag clouds, Bookmark sharing ‣ Content rating, Comments, Like ‣ Image and Video sharing ‣ Blogs & Wikis ‣ Presence and IM, Live meetings ‣ Discussion forums
  • 10. Main Concepts • Don’t force it. Maximum Privacy • Granular control over what you share and what you see • MySite as the center of networking activity • A network of colleagues, No handshake required • Search focused approach to finding people • 5 Pillars: o Filling a profile o Building the network o Sharing o Viewing o Finding
  • 12. Managing Permissions • Only Me • My Manager • My Team • My Colleagues • Everyone Colleagues can be organized into Groups but you can not assing
  • 14. What is Shared? • My Status • My Actions on Content o Tag o Notes o Ratings • My Interests • My Memberships • Blog Posts • My Profile details o Manager o Birthday o Changes to Profile
  • 15. Like, Notes & Ratings • Like is a tag • Tagging or notes generate an activity • Notes can be added to pages or documents • You can subscribe to tags • Ratings enabled at a library level
  • 17. My Site – News Feed You will see what other people chose to Share with you
  • 18. Finding the right person • Ask me about • Skills • Interests • Projects • Organization chart
  • 19. Implementing a Social Network with SharePoint 2010
  • 20. Implementation Challenges: • Requires users to take action o Fill Profile o Add Colleagues • Tagging not intuitive • Rating / commenting not always available • Too focused in My Site, Users may not be aware • Limited activity tracking • Limited integration into Outlook • Mental Challenges: o Sense of being tracked and monitored
  • 21. Implementing Social Networks • Building a process to ensure people fill their profile and add colleagues o Small group training sessions o Part of onboarding • Executive buy in and participation • Updating status – chore or fun? • Use as channel for news, announcements etc. to get people used to getting information this way • Assign local champions
  • 22. McKinsey Study Recommendations • Integrate the use of Web 2.0 into employees’ day-to-day work activities. • Continue to drive adoption and usage. Benefits appear to be limited without a base level of adoption and usage. • Break down the barriers to organizational change. Fully networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions. • Apply Web 2.0 technologies to interactions with customers, business partners, and employees. External interactions are correlated with self-reported market share gains.
  • 23. Helping the process along • Set up recommendations for colleagues o based on email analysis o Based on SharePoint activity • Enhanced – Centralized activity stream • Outlook Integration
  • 24. Outlook 2010 Social Network Connector Hidden treasure: A way to see news stream within outlook.
  • 25. Contact • Ori Fishler, Director, Web Solutions, Edgewater Technology Inc. OFishler@edgewater.com
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