Edgewater Technology Chief Executive Strategist Ken Allard discusses ways companies can leverage social networking for business advantage. Presented 3/12/2009.

1. Internet Commerce Web 2.0 Strategies Generating Revenue through Online Social Networks March 12, 2009

5. Social Content & Features are Vital to Success in all Internet Commerce Initiatives

6. Social Initiatives Can Generate Direct Revenues and Build Stronger Relationships Polling (e.g. Contests, Surveys) Relationship Impact Direct Revenue Impact Utility Networks (e.g. User ratings/advice, facilitated networks) User Generated Content (e.g. User videos, uploaded content Social Marketing (e.g. Facebook,Twitter, Blogs) Pure Social Networks (e.g. Forums, chat rooms) Social Products (e.g. Fantasy Sports)

7. Mini Case Studies Missed Opportunities

8. Add Value to Content by Embracing a Core Audience - Reed Construction

9. Add Value to Content by Being Open and Collaborating – Consumer Reports

10. Expose Obscure or Hard to Get Yet Valuable Data or Knowledge to Users – Health Care

11. Mini Case Studies Success Stories

12. Make Static Data Engaging with Context and Interactivity - MLB.com

13. Make Static Content Social with User Content and Utility – Winespectator.com

14. Add Utility to Basic Interactions by Consolidating and Organizing Meaningful Feedback - Insurance Solicit Ideas and innovations Enhance portals with collaboration features

15. Be Open and encourage Collaboration-Business Week’s Business Exchange

16. Successful Social Initiatives Require Active Content & Features Popular – Content & Features should be marketed to, optimized for, and appreciated by the broadest possible relevant audience Useful – Content and Features should be helpful, active, purpose driven and immersive Accessible – Content and Features should be open, pervasive across devices, and present in the right context Social – Content & Features should be viewed as the basis for an interaction between people, author-consumer, consumer-consumer, consumer-group, author-group Active Content Attributes

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