True Lies: An honest approach to making the web, social and mobile media work for you
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A simple, marketing-centric look at taking your nonprofit organization digital.
![True Lies An honest approach to making the web, social and mobile media work for you. Philanthropy & Houston • February 22, 2011 Caesar Vielmas 832.293.9907 [email_address] blu27.com Frank Moore 713.868.0970 [email_address] edgetexas.com](https://image.slidesharecdn.com/trueliesedgeblu27-110222105335-phpapp01/85/True-Lies-An-honest-approach-to-making-the-web-social-and-mobile-media-work-for-you-1-320.jpg)
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True Lies: An honest approach to making the web, social and mobile media work for you
- 1. True Lies An honest approach to making the web, social and mobile media work for you. Philanthropy & Houston • February 22, 2011 Caesar Vielmas 832.293.9907 [email_address] blu27.com Frank Moore 713.868.0970 [email_address] edgetexas.com
- 2. This used to be simple.
- 3. Then it got a little complicated.
- 4. Then this happened.
- 5. We tried to simplify it.
- 6. Stop listening to the noise.
- 7. You’ve heard this one before There’s way too much for me to keep up within the digital world. Real truth I can be most effective by focusing not on quantity, but on quality and consistency.
- 8. How much “digital” should I do? Web eMail Social Video Search Mobile Content Analytics
- 9. A likely story Unless I’m a techie, I’ll never figure out how to use digital media. Real truth I can launch a digital strategy with some basic marketing know-how.
- 11. Admit it, you’re rationalizing Once our new website is launched, everyone will finally hear our message. Real truth I know that effective digital strategies are ongoing , multi-dimensional conversations.
- 12. Checking off or staying on?
- 13. Website or Web presence?
- 14. Facebook / Twitter or social media strategy?
- 15. Mobile viewable or mobile experience?
- 18. Turn Bystanders into Evangelists
- 19. Your most important tool
- 20. Trying to impress your boss ? I’m going to get my digital plan implemented by the end of the month. Real truth I know that to work best, digital needs to be part of my organization’s culture.
- 23. Try Test Tweak Terminate The Four T’s
- 24. It is still about donations...
- 25. Too good to be true Going digital is really going to boost my donations. Real truth Increasing donations is a result of a successful multi-channel strategy.
- 26. Studies have shown In 2009, only 8% of donations to the 75 largest US nonprofits occurred online. In 2009, only about 40% of nonprofits using Facebook Causes raised any money through this service. And 29% had raised less than $500 in 12 months. In 2010, after the Haiti earthquake, the American Red Cross collected $22M by text message, 37% of donors contributed via text.
- 29. $10M in three years
- 30. Isn’t that convenient? It’s difficult to measure the ROI of digital media activity. Real truth I can measure ROI of many digital media in ways not related to money.
- 32. Putting it all together...
- 35. Thank You Caesar Vielmas 832.293.9907 [email_address] blu27.com Frank Moore 713.868.0970 [email_address] edgetexas.com