The document discusses window dressing and visual merchandising. It defines window dressers as people who arrange goods in shop windows or within shops to attract customers. An effective window display is important to invite people into the store and boost sales. Key aspects of window dressing mentioned include using color psychology to influence customers' emotions, highlighting the most appealing products, and creating a clear and organized layout. The document also provides steps for creating an eye-catching window display, such as analyzing the space and desired message before implementing the design.

1. Window-dressing Visual Merchandising
1.Pre-assesment:
Window dressing: What comes to mind?
Scaffolding: pictures taken from Google.

2. 2.Vocabulary activities
Definitions: www.wordreference.com
Interactive activities:
http://en.educaplay.com/en/learningresources/1142003/window_dressing.htm
3. Reading
This text is muy own creation. It is based on a colleague's presentation written in
Spanish.
Window dressers are people who arrange goods in shop windows or within a shop itself. They
work for different companies. They decorate shop windows to make them attractive in order to
invite customers to enter the shop and sell them items.
It is paramount to create an inviting and enticing window display. The ideal tour for a seller is for
clients to go through the whole shop. However, customers are usually very busy and they don't
wander around the shop. Most of the time, they just fetch the items they need and go straight to the
cash register. It is thus necesarry to make the most of the “warm” zone. The “warm” zone is where
customers pass through as opposed to the “cold” zone. It is important to take advantage of them to
display the most appealing items of the store. Through this technique the seller controls the
customers in order to foster sales.
The façade and window of the shop are dedicated to the display of goods. It is the first impression
customers have of a shop. Both the façade and the shop window need to be clear-cut, clean and well
organised in order to promote the shop and the items through a visual tactic: an aesthetic
arrangement. They are different types of shop displays. They depend on the size, the depth, height,
shape, materials, complements, light, items and colours. Colours play an important role due to the
spychological effect they have on people. Warm colours suggest excitment, dynamism and
impulsiveness. Conversly cold colours imply tranquility. The window display has to show the
products, the brands, the prices and the range of items available in the shop. The aim of the
window-dressing is to catch customers' eyes and to give them a real image of what the shop offers
without deceiving them.
These are the steps to follow in order to create an enticing and inviting window display. First,
analyse the shop, study the window display and the product to display. Then, choose the message
you want to convey through the window-dressing. After that, analise the complements which will
help you achieve the message desired. Finally draw the window-dressing outline and then create it.
To sum up, bear in mind the above-given explanation to create a appealing window dressing.
Remember, a window display that achieves to attract people will promote the shop and its items and
will increase sales.

3. 4. Pre-assessment about three companies
What do you know about them (Mango, Adidas and Sony)?
Scaffolding: pictures taken from Google.
A
C
B
Match the words with the definitions
5. Vocabulary. Match the word with the definition
Scaffolding: Definitions: www.wordreference.com
To Manufacture
Head office
headquarters
amusement
entertainment
In the first position
leading
A person who establishes a company
founder
To create
6 Reading
MANGO, is a Spanish clothing design and manufacturing company, founded in Barcelona by two
brothers Isak Andic and Nahman Andic. They manufacture and sell clothes for men and women.
Moreover, they also sell, bags, scarfs and jewelry. Mango has over 8,600 employees. Some of them
work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona).
Mango is all over the world The city of Istambul, Turkey, is the one with the largest amount of

4. Mango stores.
Adapted from wikipedia.
Sony Corporation, commonly referred to as Sony, is a Japanese company headquartered in Japan.
It was founded in 1946. Its diversified business is primarily focused on electronics, game and
entertainment. The company is one of the leading manufacturers of electronic products. They have
offices and shops all over the world. Sony products are quite famous; Tvs, cameras, laptops,
playstation...
Adapted from wikipedia.
Adidas is a major German sports clothes manufacturer. Part of the Adidas Group, consists of
Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf. Adidas
is the second largest sportswear manufacturer in the world. It was founded in 1948 by Adolf
Dassler. The title of the brand was named after the founder (Adi from Adolf das from Dassler). The
Adidas group makes 600 kinds of shoes and 1,500 kinds of clothings every season. Adidas has
shops all over the world.
Adapted from wikipedia.
Answer the following questions.
What are the texts about?
What do they have in common?
What items do those companies sell?
Where can we find those companies?
Where does the name Adidas come from?
7 Speaking
In pairs:
Can you summarize what you have just read?
What do you think about those three companies?
Vocabulary
Scaffolding: vocabulary list: express one's opinion
Express an opninion: I think/ I don't think. From a personal point of view, in my view. In my
opinion. I agree/ I disagree.

5. In small group:
Choose one company for which you will carry out a winsow-dressing project.
8. Vocabulary: Match the words and the pictures
Cherry blossom/skyline /Bench/purse
Scaffolding: pictures taken from Google.
A
C
D
B
9 Listening:
Videos taken from youtube.
1. Visual Merchandising :
http://www.youtube.com/watch?v=GnpKb8Eabu4
2 Window display DC (00:00-1:00):
http://www.youtube.com/watch?v=w-71IV2r_Tc
What are the videos about?
Can you describe them?
Do you like them? Whay/Why not?
What is interesting about the window-dressing?
What advice do they give in order for your window-dressing to be catchy.

6. 10 Task-based activity:
1. Create the window-dressing outline using:
http://www.sketchup.com/
2. Workshop: create the actual window-dressing.
3. Present your project to the class.
Scaffolding: Remember → Use there is and there are to describe. We use there is a/an with
singular. We use there are some/number with plural.
11 Writting:
Write a short report on one of the projects

7. 10 Task-based activity:
1. Create the window-dressing outline using:
http://www.sketchup.com/
2. Workshop: create the actual window-dressing.
3. Present your project to the class.
Scaffolding: Remember → Use there is and there are to describe. We use there is a/an with
singular. We use there are some/number with plural.
11 Writting:
Write a short report on one of the projects