Detailed event plan for the mock launch of a new cross channel ferry route.

1. Advanced Certificate – Portfolio Part 4 Candidate No. 29315
SEAFARE DOVER - CALAIS LAUNCH / CRITICAL PATH
TASK DATE DUE RESPONSIBILITY
LOGISTICS
Notify Dover Marina of Event 01-Jan ST
Confirm Marina Venue 01-Feb ST
Draft Program for Event Day 28-Apr ST/PJ
Confirm Day of the Event Program 05-May ST
Source Canopy 05-May ST
Source Cutlery/ Wine Glasses 05-May ST
Source Other Equipment Required for Wine Tasting 05-May ST
Consult on Cheese and Wine Selection 01-Jun ST
Confirm Cheese and Wine Selection 11-Jun ST
Order Cheese and Wine 12-Jun ST
Arrange for SeaFare staff to be available for day 14-Jun S TUCKER
Confirm Tour Route for Ferry 21-Jun ST/PJ
Rehearse Ferry Tour 01-Jul ALL
Check all Equipment and Materials have been delivered 01-Jul ST
Plan layout and display of Restaurant 01-Jul ST
Rehearse Press Launch 07-Jul ALL
Take Delivery of Wine and Cheese 07-Jul ST
Set up Tour 07-Jul LT/ST
Set up Wine Tasting Event 12-Jul LT/ST
ADMINISTRATION
Hold Preliminary Event Meeting 14-Apr ALL
Set Internal and External Objectives for Event 14-Apr ALL
Confirm Objectives and Aims of Event 21-Apr ALL
Confirm Costs for Menu/ Posters Branded Merchandise 21-Apr SP
Confirm Budget for Event 28-Apr SP
Draft List of Attendees 01-May PJ/ST
Draft Letter to Mayor 10-May ST
Draft Letter to Local MP 10-May ST
Draft Letter to Local Councillors 10-May ST
Send Letter to Mayor 14-May LT
Send Letter to Local MP 14-May LT
Send Letter to Local Councillors 14-May LT
Follow up call to Mayors Office 21-May ST
Follow up call to MP's office 21-May ST
Follow up call to Local Councillors 21-May ST
Hold Update Meeting/ Schedule + Budget Tracking 01-Jun ALL
Confirm Attendees 07-Jun PJ/ST
Draft Launch Speech for John Rodgers 23-Jun ST/JR
Draft Closing Speech for John Rodgers 23-Jun ST/JR
Draft contents of Press Pack 23-Jun ST
Confirm Content of Press Pack 30-Jun PJ/ST/JR
Confirm Speeches 01-Jul ST/JR
Put together press pack 07-Jul LT/ST
Hold Post Event Meeting / Evaluation + Success 21-Jul ALL

2. Advanced Certificate – Portfolio Part 4 Candidate No. 29315
MEDIA
Confirm List of Media to Target 01-May PJ/ST
Send out Teaser Advertisement to Local Press 01-Jul ST
Draft Launch Press Release 07-Jul ST
Issue Press Release to Selected Media 12-Jul LT
Post Press Release on SeaFare Website 12-Jul ST/PJ
Follow up calls to generate more interest 13-Jul ST
Draft Post Event Press Release 14-Jul ST
Issue Post Event Press Release 14-Jul LT
MARKETING/ ADVERTISING
Confirm Design Styles and Corporate Image 14-Apr ST/PJ/JS
Confirm Target Publics 14-Apr ST/PJ/JS
Confirm Quantities and Nature of Branded Materials 28-Apr ST/JS
Draft Design for Launch Leaflet 01-Jun ST/JS
Brief Design For Life (DFL) on Posters 01-Jun ST
Brief DFL on Balloons 01-Jun ST
Brief DFL on Swimwear 01-Jun ST
Brief DFL on Umbrellas 01-Jun ST
Brief DFL on T Shirts 01-Jun ST
Brief DFL on Dressing Gowns 01-Jun ST
Draft Teaser Advertisement 01-Jun ST/JS/PJ
Brief DFL on Launch Leaflet 05-Jun ST
Brief DFL on Teaser Advertisement 05-Jun ST
Draft Menu for Cheese and Wine Tasting 11-Jun ST
Brief DFL on Cheese and Wine Menu 18-Jun ST
Send out Teaser Advertisement to Local Press 01-Jul LT
Send out Launch Leaflet to Local Travel Agents 14-Jul LT