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Search Engine Optimization Keeping IT Simple!
Welcome to Center Pixel! We will discuss: Organic SEO How it applies to you Specific research … How it comes together Taking your site to the next level! Why Center Pixel!
What is Organic SEO? SEO is the process of improving the volume and quality of traffic to a website via improved Methods Good SEO helps those interested to find your website and content SEO Is Crucial For Online Business Success!
Organic Vs. Pay Per Click Pay Per Click Pay Per Click Organic
Organic Vs. Pay Per Click Majority of clicks are for SEO People trust organic results over paid placement! Most people stop at page 5 SEO is the best for online marketing We Start With Your Structure!
Target the Structure Title Tags Navigation Alt Tags Anchor Text Link Title Tags We make Sure You Are Only 3 Levels Deep!
How Is This Done? Find what people are ACTUALLY searching for! Keyword Target your Website’s Content! Create More Content! Create Videos to showcase your business! Create More Content! And did I mention Create More Content!
Center Pixel Steps In Our technology identifies the keywords used related to your business We make sure they are attached to your website! What good is a keyword no one looks for?
Socialnomics
What is Social Media? Social media comes in many forms: Social networks Wikis Blogs RSS Feeds Widgets Video Blogging And many more…
Reaching the Long Tail How can I reach the  Swing Voter?
What Are They Saying? How Do You Respond?
What Could YOU Say? Janet Gets A Post on Facebook, “Hi, this is Joanne, I really liked what Lonnie Spivak…” Janet Sees YOUR SITE inthe 1st Slot She Decides To Take A LOOK!
Some Facts… There are: Over 86 million social network users in the US. eMarketer 2008 Over 8 million twitter users in US. TwitDir 2009 More than 25% of Google search results for the top 20 brands are consumer generated. Nielsen Buzz Metrics 77% of Internet shoppers read online product reviews. Jupiter Research Aug. 2007
Some Facts… Some Facts… There are: The number of text messages sent and received each day exceed the population of Earth.  M-metrics, 2007 Mobile Commerce Landscape The average US citizen will spend 5.4 years of their lifetime online. Nielsen Online Stats, 2007 The Oldest Facebook User is Ivy, at 102!
Everyone’s Participating
Are You Participating? WhyNot?
Where Should You Be?
How Do We Do It? Now it’s time to showcase you! Use YouTubeTM and other similar sites for your Video Blogs Create Corporate Social Media Sites (Execs, customers, etc.) Establish a presence with your customers Create a blog and promote it Do press releases and send to over 100 PR sites Back link to all relevant sites
Leveling the Field We Level The Playing Field Against the Incumbent!
Make It Pay For Itself! We add a monetization strategy to your website We’ve generated the traffic! We make your site search-engine friendly! Google Only Sees  3 Levels Deep!
How Do We Make It Pay? Examples of monetization includes: Free reports and eNewsletters Landing pages Limited teaser content (free stuff) All For An Email Address
Maintain the Placement Keep the content fresh for staying power! Weekly blog Monthly video blog More back links Social media commentary Keyword focused content Review and tweak site… Organic SEO!
Who’s Center Pixel? Center Pixel has been serving Tampa Bay for over 3 years. Certified at the highest levels: Cisco Microsoft Dell Citrix Checkpoint Many others…
Why Center Pixel SEO? Center Pixel allows you to target market locally! Why pay for marketing where you cannot get a customer? Maximize your return on investment and time!
Welcome  to…

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Seo Power Point Without Video

  • 1. Search Engine Optimization Keeping IT Simple!
  • 2. Welcome to Center Pixel! We will discuss: Organic SEO How it applies to you Specific research … How it comes together Taking your site to the next level! Why Center Pixel!
  • 3. What is Organic SEO? SEO is the process of improving the volume and quality of traffic to a website via improved Methods Good SEO helps those interested to find your website and content SEO Is Crucial For Online Business Success!
  • 4. Organic Vs. Pay Per Click Pay Per Click Pay Per Click Organic
  • 5. Organic Vs. Pay Per Click Majority of clicks are for SEO People trust organic results over paid placement! Most people stop at page 5 SEO is the best for online marketing We Start With Your Structure!
  • 6. Target the Structure Title Tags Navigation Alt Tags Anchor Text Link Title Tags We make Sure You Are Only 3 Levels Deep!
  • 7. How Is This Done? Find what people are ACTUALLY searching for! Keyword Target your Website’s Content! Create More Content! Create Videos to showcase your business! Create More Content! And did I mention Create More Content!
  • 8. Center Pixel Steps In Our technology identifies the keywords used related to your business We make sure they are attached to your website! What good is a keyword no one looks for?
  • 10. What is Social Media? Social media comes in many forms: Social networks Wikis Blogs RSS Feeds Widgets Video Blogging And many more…
  • 11. Reaching the Long Tail How can I reach the Swing Voter?
  • 12. What Are They Saying? How Do You Respond?
  • 13. What Could YOU Say? Janet Gets A Post on Facebook, “Hi, this is Joanne, I really liked what Lonnie Spivak…” Janet Sees YOUR SITE inthe 1st Slot She Decides To Take A LOOK!
  • 14. Some Facts… There are: Over 86 million social network users in the US. eMarketer 2008 Over 8 million twitter users in US. TwitDir 2009 More than 25% of Google search results for the top 20 brands are consumer generated. Nielsen Buzz Metrics 77% of Internet shoppers read online product reviews. Jupiter Research Aug. 2007
  • 15. Some Facts… Some Facts… There are: The number of text messages sent and received each day exceed the population of Earth. M-metrics, 2007 Mobile Commerce Landscape The average US citizen will spend 5.4 years of their lifetime online. Nielsen Online Stats, 2007 The Oldest Facebook User is Ivy, at 102!
  • 19. How Do We Do It? Now it’s time to showcase you! Use YouTubeTM and other similar sites for your Video Blogs Create Corporate Social Media Sites (Execs, customers, etc.) Establish a presence with your customers Create a blog and promote it Do press releases and send to over 100 PR sites Back link to all relevant sites
  • 20. Leveling the Field We Level The Playing Field Against the Incumbent!
  • 21. Make It Pay For Itself! We add a monetization strategy to your website We’ve generated the traffic! We make your site search-engine friendly! Google Only Sees 3 Levels Deep!
  • 22. How Do We Make It Pay? Examples of monetization includes: Free reports and eNewsletters Landing pages Limited teaser content (free stuff) All For An Email Address
  • 23. Maintain the Placement Keep the content fresh for staying power! Weekly blog Monthly video blog More back links Social media commentary Keyword focused content Review and tweak site… Organic SEO!
  • 24. Who’s Center Pixel? Center Pixel has been serving Tampa Bay for over 3 years. Certified at the highest levels: Cisco Microsoft Dell Citrix Checkpoint Many others…
  • 25. Why Center Pixel SEO? Center Pixel allows you to target market locally! Why pay for marketing where you cannot get a customer? Maximize your return on investment and time!