A look at the top 5 case stu

1. My Fun E Valentine

2. 5 examples of digital
marketing on valentines day
from around the world.

3. Love Stuck

4. Action:
Waterloo station had an augmented reality billboard
put up for Valentines day. Using Aurasma Lite the
poster encouraged people to download the app and
bring the model to life.

5. Have a go...

6. The poster gave waiting M&S received a strong
commuters something amount of press from the
fun to do allowing them campaign. Their aim was to
to download the app and try and up-sell different
bring the model to life. It Valentines themed gifts
also gave the commuters and products.
ideas for valentine gifts.

7. Label of love

8. Action:
Innocent Smoothies allowed customers to create
their own personalised bottle labels. You could
either share them with friends or print them off
and stick them to the bottle.

11. Customers can create Innocent smoothies had their
personalised content for content shared online.
their friends either Received strong traffic and
digitally or physically. PR, and helped strengthen
the Innocent brand.

12. Dove Billboard

13. Action: Dove launched an interactive digital billboard
posting questions via twitter. Twitter followers were
able to respond and have their tweet posted by using
the #DOVELOVE

15. Dove received a strong level of
Dove followers were able engagement, and could put a
to have their tweets smile on their customers faces.
visualised and This helped them promote the
re-tweeted. larger ‘Dove Real Beauty’
campaign. Dove FB page saw an
increase in activity and the
hashtag promoted their
Twitter account.

16. Pizza Hut - Tie The Knot

17. Action - Pizza Hut adapted their site to allow users to
purchase a ‘tie the knot’ dinner. Entire package costs
$10,010.
The deal provides a pizza meal and a diamond ring. A
very successful PR account that was created by having
the flexibility on the website.

19. Yogurt
Kama Spoon Ra

20. Action: To help promote themselves they played on their
already considered ‘naughty’ personality and created their
version of the kama sutra, with spoons. Good quality and funny
content!

22. Fans enjoy the good Brand content pushed out
quality content and it online. Awareness created
becomes sharable. for the yogurt shop and a
real push into building a
memorable voice for the
brand.