IBM's strategy for mobile social business, from May 2012. Covers three broad categories of solutions - "extend and transform", "build and conne

1. IBM Mobile Strategy for Social Business
May 2012
©2012 IBM Corporation

2. Mobile presents an enormous set of opportunities…
Business to Enterprise Business to Consumer
• Increase worker productivity • Improve customer satisfaction
• Improved claims processing • Deeper customer engagement and loyalty
• Increase revenue through sales engagements • Drive increased sales through Personalized
offers
• Extend existing applications to mobile workers and
customers • Customer service
• Reducing fuel, gas, or fleet maintenance costs that • Competitive differentiator
are relevant in particular industries • Improve brand perception
• Increase employee responsiveness and decision • Deeper insight into customer buying behavior
making speed for up sell and cross sell
• Resolve internal IT issues faster • Improve in store experience with mobile
• Reduce personnel cost (utilizing personal owned concierge services
instead of corporate issued devices)
| © 2012 IBM Corporation

3. IBM strategy addresses client mobile initiatives
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run backend
Transform the business by systems in support of mobile
creating new opportunities
Manage & Secure
Manage mobile devices and applications
Secure my mobile business
| © 2012 IBM Corporation

4. IBM Mobile Solutions
Extend & Transform Build & Connect
Manage & Secure
4 | © 2012 IBM Corporation

5. Extend and Transform through Mobile
Selected IBM mobile enterprise solutions available today
Social Business Commerce
IBM Lotus Notes Traveler IBM Sterling Integrator Mobile
(email, calendar, contacts)
IBM Sterling Store Associate Mobile
IBM Connections (social)
IBM Sametime (IM, UC) IBM Sterling TMS Carrier Mobile
IBM Lotuslive Meetings IBM Sterling Field Sales Mobile
IBM Symphony (doc viewer) IBM Sterling Order Management
Administration Mobile
IBM Sterling Control Center Mobile
Business Intelligence & Analytics
IBM Sterling InFlight Data
Coremetrics for Mobile Management Mobile
IBM Cognos Mobile IBM Sterling Document
Tracking Mobile
| © 2012 IBM Corporation

6. Extend and Transform through Mobile
IBM Social Business: Mobile Vision

A comprehensive suite of mobile
solutions for social business

Device appropriate interfaces for the
leading mobile devices - smartphones
and tablets

Apple®, Android, BlackBerry®, Nokia

Supported by enterprise governance
and security capabilities

Mobile application tools and embedded
OpenSocial experiences to build mobile
social business solutions
6 | © 2012 IBM Corporation

7. IBM offers the broadest suite of mobile apps for social business
7 | © 2012 IBM Corporation

8. Extend and Transform through Mobile
IBM Social Collaboration apps for mobile devices
A comprehensive suite of mobile solutions for social business
■ IBM Lotus Notes Traveler -- push email, calendar,
contacts
■ Real-time collaboration – IBM Sametime presence,
IM chat and telephony
■ Online meetings for IBM Sametime or via IBM
SmartCloud for Social Business
■ IBM Connections social software for access to your
professional network
■ IBM Lotus Symphony Viewers for viewing business
documents
| © 2012 IBM Corporation

9. IBM Lotus Notes Traveler
●
Syncs Lotus Notes email (including attachments), calendar and address book
●
Supports iOS, Android, Symbian, Windows Mobile
●
Security, encryption and device policy management features included (e.g.
passwords, device wipe, partial wipe)
2011 New Traveler Features
●
Wipe business only email/calendar data on
Apple iOS devices (iPhone/iPad)
●
Also supported on other platforms
●
iOS 5 support - folder, follow up flags
●
Android enhancements – widgets
●
Symbian^3 support
Also available
●
Web browser access available via iNotes
Ultralite
●
For Blackberry devices, Lotus Notes email
access via RIM Blackberry Enterprise Server
9 | © 2012 IBM Corporation

10. IBM Sametime Mobile IM chat, Presence
Android iPhone and iPad with Apple push
notifications
IM chat apps for Blackberry, Symbian, Windows Mobile devices also available
10 | © 2012 IBM Corporation

11. Sametime Unified Telephony dialer
●
Click to calls from mobile via
Sametime Unified Telephony.
●
Calls to/ from SUT unified
number, not the mobile number
●
Use any preferred number/
device to take the call
●
Launch phone dialpad
Available for Android,
iPhone and iPad
11 | © 2012 IBM Corporation

12. IBM Mobile Meetings
SmartCloud Meetings
iOS, Blackberry, Android
Sametime Meetings for Blackberry Sametime Meetings Viewer for Apple iPad
(Android web browser access supported)
12 | © 2012 IBM Corporation

13. IBM Connections Mobile
●
Mobile access to enterprise social
collaboration
●
Access social network, profiles,
communities, status updates, files,
photos, videos, activities, blogs, wikis,
forums, bookmarks, ideation voting
●
Connections 3.x mobile apps
●
iOS (iPhone & iPad), Android,
Blackberry
●
Photo /video upload support
●
Mobile Web browser access
●
Android, iOS, Nokia Symbian and
Blackberry 6/7 devices
| © 2012 IBM Corporation

14. IBM Lotus Symphony Viewers
■ Use your mobile device as a presentation source
■ Supports iOS and Android
■ View Symphony and Open Office (Open Document Format)
files
─ Presentations – full, high fidelity (.odp)
─ Spreadsheets (.ods)
─ Text documents - with embedded graphics (.odt)
77 | © 7777 IBM Corporation

15. IBM's mobile social collaboration suite
Notes email, Connections
calendar Sametime IM & UC Online Meetings
contacts social
Available for
Available
SmartCloud
Android Available Available (incl Sametime
and Sametime
Unified Telephony)
meetings
Available for
iPhone and iPad
iOS Available
iPhone and iPad
apps available - (incl
SmartCloud
apps available and Sametime
Sametime Unified
meetings
Telephony)
Available for
Blackberry Available SmartCloud
Available Available
via RIM BES and Sametime
meetings
Available
Nokia Windows Phone
Available via web
Symbian Available
browser
planned
15 | © 2012 IBM Corporation

16. Mobile Roadmap for Social Business
Key mobile product innovations in 2012 and beyond
IBM Lotus Notes Traveler
 High availability for Traveler servers
 New Android tablet email UI
 Monthly calendar view for Android
 To Do support
 Windows Phone
IBM Sametime
 Mobile meetings app (iOS and Android)
 Sametime presence / chat integration
for Traveler and Connections apps
 Voice and video integration eg: Polycom
IBM Connections
 Multiple accounts
 Mobile App policy management
 User focussed improvements
 Activity streams for mobile
 Mobile social analytics
IBM plans are subject to change
16 | © 2012 IBM Corporation

17. IBM Lotus Notes Traveler Email for Android tablets
IBM plans are subject to change 17 | © 2012 IBM Corporation

18. Traveler monthly calendar view for Android tablets/ phones
Daily busy time
Pop up daily
summary
IBM plans are subject to change 18 | © 2012 IBM Corporation

19. Traveler Calendar + To Do for Android tablets/ phones
IBM plans are subject to change 19 | © 2012 IBM Corporation

20. IBM Mobile Solutions
Extend & Transform Build & Connect
Manage & Secure
20 | © 2012 IBM Corporation

21. Manage and Secure Mobile Devices
IBM Endpoint Manager for Mobile Devices
Builds on IBM's July 2010 BigFix acquisition
Common
management agent and
console Available March 2012:
Systems Security
management Near-instant deployment management • Advanced management for iOS,
of Android, Symbian,
new features and Windows Phone
• Unified management extends
existing desktop, laptop, and
server management on the same
platform
IBM Endpoint Manager • Security compliance checks
automatically control access to
corporate resources, such as VPN,
email, and enterprise apps
• Offer and deploy recommended
corporate apps to employees to
speed mobile adoption
Desktop / laptop / Mobile endpoint
server endpoint
| © 2012 IBM Corporation

22. Manage and Secure Mobile Devices
IBM Lotus Mobile Connect
Mobile security software for enterprise application connectivity
■ Clientless HTTP single sign-on services via a SSL secured tunnel for
communication to specific HTTP application servers
─ No need to open general VPN access to all intranet servers
■ Supports iOS, Android, Symbian PC's and other mobile devices
■ Strong authentication and encryption
IBM Lotus
Notes
Traveler
IBM
Mobile
Connect Sametime
Server
Or use 3rd party IBM
mobile VPN to Connections
connect
22 | © 2012 IBM Corporation

23. IBM Mobile Solutions
Extend & Transform Build & Connect
Manage & Secure
23 | © 2012 IBM Corporation

24. Build and Connect for Mobile Devices
Emerging needs for mobile enterprise custom solutions
Organizations are:-

Seeking solutions to extend their web presence to a
variety of mobile devices

Seeking solutions to reduce their costs of mobile
development

IBM offers the broadest set of mobile capabilities to
address all these needs
| © 2012 IBM Corporation

25. Build and Connect for Mobile Devices
A complete mobile strategy requires a two-pronged approach
Where are customers starting today?
Multichannel Sites Mobile Applications
Examples
Provide a consistent integrated web
Why?
experience across multiple channels (desktop Provide an experience that takes full
browser, smartphones, tablets, etc..) advantage of the device and its ecosystem

Aggregate multiple applications 
Dedicated, task focussed app
Capabilities

Content management 
Integrates with device capabilities (e.g. camera)
Needed

Personalized for roles 
App store presence

Role based access
25 | © 2012 IBM Corporation

26. Build and Connect for Mobile Devices
IBM solutions address both mobile needs
Multichannel Sites Mobile Applications
Provide a consistent integrated web
experience across multiple channels (desktop Provide an experience that takes full
browser, smartphones, tablets, etc..) advantage of the device and its ecosystem
WebSphere Portal Solutions Worklight Solutions
Domino XPages mobile
26 | © 2012 IBM Corporation

27. Build and Connect for Mobile Devices
IBM Lotus Domino XPages Mobile
■ Mobile enable XPages based Domino
mobile Web apps
■ Automatic device detection
■ Teamroom mobile template included
■ Available now in Notes & Domino 8.5.3
Upgrade Pack 1
| © 2012 IBM Corporation

28. Client Example – Domino XPages Mobile
i-Bank & Safebook. Raiffeisen Salzburg
Challenge: Modernize and “socialize” the i-Bank Banking Software
─ Transforming CRM, Sales & Marketing processes
─ Change Product Management by user involvement
─ More flexibility in customer facing advisory processes
Solution Description
─ Universal Banking Front-end, built on Domino XPages
─ “i-Apps” with intelligent and compelling UI,
Dashboards, Follow objects, Activity Stream,
Produpedia etc., result in new user experience
Benefits:
─ Enhanced service quality, better Marketing- &
Sales efficiency
─ Embracing networks of people to create
new business value and opportunities
─ Making better decisions, faster. Reduction of
process complexity and information overload.
28 | © 2012 IBM Corporation

29. Build and Connect for Mobile Devices
Building Mobile Sites for IBM WebSphere Portal
IBM WebSphere Portal Mobile Experience
■ Apply mobile browser themes to Portal sites
■ Build dynamic web layouts using Web Experience Factory
IBM Websphere Mobile Portal Accelerator
■ Enable over 10,000 devices, including feature phones
29 | © 2012 IBM Corporation

30. Matco Tools
Business Need
Mobile sales force solution
Allow dealers/distributors/sales to look up product availability,
pricing and margins at customer site
The Solution
WebSphere Portal, Web Experience Factory integrated with
their enterprise and SRP systems
Benefits
Representatives are now able to respond instantly to
customer questions and improve sales results
30 | © 2012 IBM Corporation

31. Client Example: Mobile Portal Accellerator - Bekins Van Lines
Business Need
Self check-in by drivers on mobile device at
loading bays (replacing call - in)
The Solution
IBM WebSphere Portal and Mobile Portal
Accelerator based mobile field solution
Benefits
More accurate reporting
Less time waiting at cargo bays and drop off
Reduce inbound calls to dispatches
Better customer and driver satisfaction
31 | © 2012 IBM Corporation

32. Rich, cross-platform mobile application development
IBM Worklight V5.0
 Enables flexible development, back-end integration
and ongoing management of rich, cross-platform
mobile apps using native and standards-based
HTML technologies and tools
 Mobile-optimized middleware delivering an
enterprise-grade solution that meets the needs of
mobile employees and customers
 Key capabilities:
 Strong authentication framework Fast and cost-effective
 Encrypted offline data store development, integration and
 Enterprise back-end connectivity management of enterprise
 Unified push notifications mobile applications.
 Data collection for analytics
 Direct updates and remote disablement
 Packaged runtime skins
 Expanded platform support
| © 2012 IBM Corporation

33. Mobile Application Center
 A cross platform private mobile application store
similar to public app stores but focused on the needs
of an organization or a team
 Ease highly iterative development process and
distribution of mobile applications
 Key capabilities:
 Delivers distribution and management of mobile
applications within a company / teams
 Easy distribution of iOS and Android apps within a team
 Supports any mobile applications
 Provides versioning and updates
App store supporting iterative
 Centralizes rating and feedback information development lifecycle to improve
 Controls who can modify or install an application collaboration with application
 Easy to install and simple to run stakeholders, QA and
Development teams
 Cross platform, technology
agnostic mobile application store
| © 2012 IBM Corporation

34. WebSphere Portal and Worklight together (plans)
WebSphere Portal/WCM and IBM Worklight
used together can extend the capabilities and
reach of an exceptional web site
Hybrid Container
Web Site
IBM Worklight)
Hybrid Container Access devices specific capabilities
(camera, contacts,etc...)
App Store Presence
Web Site
Application management
Mobile Notifications
WebSphere Portal/WCM
Multiple Applications, Content,
Device Features Roles, Personalization,
Customization
Device Features
IBM plans are subject to change | © 2012 IBM Corporation

35. Build and Connect for Mobile Devices
IBM Lotus Domino and IBM Worklight together (plans)
IBM Lotus Domino and IBM Worklight used together will
allow you to reuse parts of your Domino Xpages mobile
application investment within the on-device experience
Hybrid Container
Domino Xpages
IBM Worklight) Web application
Hybrid Container Access devices specific capabilities
(camera, contacts,etc...)
Domino Web App Store Presence
application Application management
Mobile Notifications
Domino XPages
Web based mobile Applications,
Device Features XPages mobile controls,
Domino Designer created content,
supports Domino security
Device Features
IBM plans are subject to change 35 | © 2012 IBM Corporation

36. Introducing IBM Mobile Foundation
Comprehensive solution for mobile delivery
Security Gateway/VPN
Development IBM Lotus Mobile Connect
Lifecycle
Tools
MEAP MDM
IBM Worklight IBM Endpoint Manager
IBM Mobile Foundation
Mobile threats
and security
SOA & Connectivity
(Messaging, ESBs, Cloud Integration, Governance)
Web sites/ Business Process Social/ collab
Analytics
portal Management Software
Enterprise Apps
| © 2012 IBM Corporation

37. Legal disclaimer
© IBM Corporation 2012. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the
completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or
implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without
notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other
materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations
from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which
IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion
based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any
way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken
by you will result in any specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they
may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus,
Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International
Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United
States, other countries, or both.
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
37 | © 2012 IBM Corporation