Education and non-profit leaders, such as heads of schools, directors, and presidents, face a daunting challenge.
As strategists they must inspire confidence through consistent, reliable leadership. At the same time, however, they are expected to innovate, creatively carving a path through untried technologies, strategies, and ideas.
Andy will explore how leaders can model dynamic experimentation and risk-taking, while also providing the security of reliable, and even predictable, leadership.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Balancing Creativity with Leadership: The Challenge of Social Media, with Andy Shaindlin
1. alumni futures
Balancing Creativity
with Leadership:
The Challenge of Social Media
Andy Shaindlin
EdSocialMedia Summit
San Francisco 2012
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2. alumni futures
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12. alumni futures
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13. alumni futures
~100 Pairs of College Students
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14. alumni futures
~100 Pairs of College Students
Evaluated partner’s ideas for creativity
Evaluated partner’s leadership potential
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15. alumni futures
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16. alumni futures
“What could an airline do to obtain
more revenue from passengers?”
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17. alumni futures
“What could an airline do to obtain
more revenue from passengers?”
½:
Useful answers
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18. alumni futures
“What could an airline do to obtain
more revenue from passengers?”
½: ½:
Useful and
Useful answers innovative answers
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20. alumni futures
Studies 1 & 2
High Leadership Potential =
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21. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
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22. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
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23. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
Low Leadership Potential =
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24. alumni futures
Studies 1 & 2
High Leadership Potential =
Low Creative Problem Solving
Low Leadership Potential =
High Creative Problem Solving
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25. alumni futures
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26. alumni futures
Creativity
Leadership
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27. alumni futures
Creativity
Leadership
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28. alumni futures
Low High
High
Creativity
Low
Leadership
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29. alumni futures
Low High
High
Creativity
Low
Leadership
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30. alumni futures
Low High
High
Creativity
Low
Leadership
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31. alumni futures
Low High
High
Creativity
Low
Leadership
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32. alumni futures
Low High
High
Creativity
Low
Leadership
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33. alumni futures
Low High
High
Creativity
Low
Leadership
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34. alumni futures
Low High
High
Creativity
Low
Leadership
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35. alumni futures
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36. alumni futures
ME
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37. alumni futures
ME YOU
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38. alumni futures
I’m going
ME YOU to take
a risk!
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39. alumni futures
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40. alumni futures
Creative = filtered out of:
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41. alumni futures
Hiring
Creative = filtered out of: Promotion
Leadership
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42. alumni futures
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43. alumni futures
With social…
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44. alumni futures
With social…
…new people given opportunity
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45. alumni futures
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46. alumni futures
“Can I become more creative?”
500 students
2 groups: More & Less Creative
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47. alumni futures
What would you bring
on a family vacation
to the moon?
Can you order
people to
be creative?
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48. alumni futures
Closing Thoughts
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49. alumni futures
Closing Thoughts
“Combine old-school tactics with new
technologies to stay relevant & effective.
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50. alumni futures
Closing Thoughts
“Combine old-school tactics with new
technologies to stay relevant & effective.
Here's where we get creative:
We must blend what we know about our work
& institutions with the new tools and services
in our arsenals.”
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51. alumni futures
Closing Thoughts
“Combine old-school tactics with new
technologies to stay relevant & effective.
Here's where we get creative:
We must blend what we know about our work
& institutions with the new tools and services
in our arsenals.”
– Liz Allen, Tools of Engagement, Currents, April 2012
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52. alumni futures
Closing Thoughts
The person at the top can't learn for the
organization. Social tools, digital
brainstorming & next generation
collaboration tools are the OS for the
next generation. Leadership comes from
this and becomes visible.
- after Peter Senge, The Fifth Discipline
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53. alumni futures
Closing Thoughts
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54. alumni futures
Closing Thoughts
• Driving the use of new platforms
= innovation
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55. alumni futures
Closing Thoughts
• Driving the use of new platforms
= innovation
• Driving the use of new platforms
= leadership
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56. alumni futures
Closing Thoughts
• Driving the use of new platforms
= innovation
• Driving the use of new platforms
= leadership
• Social media allows you to lead by
innovating
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57. alumni futures
Further Reading
Recognizing creative leadership: Can creative idea expression negatively relate to perceptions
of leadership potential? http://www.management.wharton.upenn.edu/mueller/docs/
Mueller_Goncalo_Kamdar-JESP_creativity-leadership.pdf
Follow the crowd in a new direction: When conformity pressure facilitates group creativity (and
when it does not)
http://www.sciencedirect.com/science/article/pii/S0749597811001555
Others’ anger makes people work harder not smarter: The effect of observing anger and
sarcasm on creative and analytical thinking
http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2011-09700-001
Tools of Engagement, CASE Currents, April 2012
http://tinyurl.com/allen-engagement
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58. alumni futures
Photo Credits
• Wingwalker http://www.flickr.com/photos/aspexdesign/6038389693/
• Kiddie ride http://www.flickr.com/photos/manueb/3258516556/
• Creative person http://www.flickr.com/photos/wadem/2773930416/
• Outside the box http://www.flickr.com/photos/artjonak/6250513028/
• Oil refinery http://www.flickr.com/photos/97373666@N00/3107827737/
• Airline http://www.flickr.com/photos/flyforfun/4261940077/
• Stapler http://en.wikipedia.org/wiki/File:Red_Swingline.jpg
• Steve Jobs http://commons.wikimedia.org/wiki/File:Steve_Jobs_Headshot_2010-CROP.jpg
• Office http://www.flickr.com/photos/metrolibraryarchive/2941081152/
• Faith http://www.abinesh.com/delirium/posts/note-to-self-13/
• Uncertain http://doesthismakemybloglookfat.blogspot.com/
• Moon family http://www.flickr.com/photos/panacheart/3552841419/
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