2011 digital trends webinar presentation
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2011 digital trends webinar presentation
- 1. 7 Digital Trends for 2011 Hashtag for Twitter: #econtrends Ashley Friedlein, CEO @ashleyfriedlein Linus Gregoriadis, Research Director (UK) @linusgreg Stefan Tornquist Research Director (US) @MarketingStefan
- 2. Source: http://www.flickr.com/lwr Joined-up marketing
- 4. Source: Boston Consulting Group Report “ The CMO’s Imperative: Tackling New Digital Realities” http://www.bcg.com/documents/file66995.pdf
- 5. Jump 2011 ... 12th October 2011 http://econsultancy.com/events/jump-2011
- 6. Organisational change Source: http://www.flickr.com/thetruthabout
- 7. Impact of Digital on different business functions How would you describe the ongoing impact of digital on the following areas of your organisation? Source: Econsultancy / BlueLatitude Report: The Impact of Digital Beyond Sales and Marketing http://econsultancy.com/reports/impact-of-digital
- 10. Social media business Source: http://www.flickr.com/horiavarlan
- 13. Source: http://www.flickr.com/lwr Content as marketing
- 15. Source: http://www.flickr.com/lwr Data is the new oil
- 18. Source: http://www.flickr.com/thunderpants Continued comeback of display advertising