1. Through the eyes
of the investor
Douglas Clark

2. Companies
Intermediaries Locations

3. See the process
t e p ocess
through the eyes
of the investors

4. What drives businesses?
Pursuit of
P it f
profit!

5. Risk Management
Costs
Best V l
B t Value:
balance
between
costs &
quality
Quality

6. References
Who is there already?
y
Use testimonials &
introduce them to local companies

7. People

9. All about them!
Everyy
Investor
Is
Unique

10. Invest in Anywhere
y
– a Unique Place for Business
Great i
G t universities
iti
Supply of skilled people
Grants and incentives
Cluster of technology companies
gy
Close to a major airport
Available sites and premises
Modern telecoms
Outstanding quality of life

11. Locations are
L ti
Commodities

12. Marketing Mix
- www investin
www.investin...
- engaging stories
g gi g t i
- great people

14. Summary
• Decisions made on numbers
• Assisting risk management
• Use testimonials - reference companies
• The key location factor – your people
• Every investor is unique
• Locations all look similar
• Marketing mix – website; stories; service
Дякую douglas.clark@tenongroup.com