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Trends in recruitment advertising
DAN MARTIN, MANAGING DIRECTOR
BROADBEAN TECHNOLOGY
ABOUT BROADBEAN


 •   Global leader in job posting distribution and candidate sourcing technology

 •   40,000 users in 65 countries

 •   75% of UK top 250 agencies

 •   We post 60%+ of all online vacancies in the UK

 •   Approximately 4m responses each month

 •   In excess of 1m searches per month
KEY TRENDS
JOB BOARD PERFORMANCE




 “Reports of my death have
  been greatly exaggerated "
                        - THE JOB BOARD
JOB BOARD PERFORMANCE
    Advert Volumes
JOB BOARD PERFORMANCE
    Response Volumes
JOB BOARD PERFORMANCE
    Applications per vacancy
JOB BOARD PERFORMANCE
    Job boards per client
JOB BOARD PERFORMANCE
    Sectoral differences
SOCIAL MEDIA – HOT OR NOT?!




   “You’ve totally got to like my
   facebook recruiting page
   #socialrecruiting”
SOCIAL MEDIA – HOT OR NOT?!



        OF COMPANIES HAVE HIRED
        THROUGH A SOCIAL
        NETWORK




          OF COMPANIES WILL
          USE SOCIAL
          NETWORKS TO
          RECRUIT IN 2012
SOCIAL MEDIA – HOT OR NOT?!
SOCIAL MEDIA – THE FACTS




                                   + 30%
                           + 46%
SOCIAL MEDIA – THE FACTS
     Response growth




                 Facebook

                 Twitter

                 Indeed
THE FACEBOOK EFFECT
THANKS
Dan Martin
Managing Director
danm@broadbean.com
www.broadbean.com

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