A presentation given as part of the Forum for the Future Masters in Leadership for Sustainable Development course.

1. Social Media: Global Immune Response Richard Roaf

13. Social media can help identify problems

14. Crowd sourcing “The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it.” Jeff Howe

15. Citizen Science

18. Significance of crowd sourcing

19. Question 1. How could your organisation use crowd sourcing to better identify the problems you are addressing?

24. Peer Influence "The environmental motivation is the simplest of forces: people do things because their peers are doing it” Polishing the Diamond NFP Synergy

25. Peer Influence

26. Student Switch Off

31. Student Switch Off

32. Question 2. How could you encourage supporters to influence others to join the movement?

38. Question 3. Does social media encourage a culture of slacktivism?

40. References 340% increase in time spent on social media in the UK http://www.nielsen-online.com/pr/pr_100519_uk.pdf Age of Social Network Users http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/ MoGO iPhone app http://www.treehugger.com/files/2010/06/mogo-iphone-app-helps-citizens-report-oiled-wildlife-in-gulf.php Student Switch Off http://www.studentswitchoff.org/ Malcolm Gladwell‘s Small Change Article http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell

41. www.ecodemia.co.uk Thanks for listening www.alter-eco.co.uk www.slideshare.org www.digitalcharities.org

42. 1) How could your organisation use crowd sourcing to better identify the problems you are addressing? 2) How could you encourage supporters to influence others to join the movement? 3) Does social media encourage a culture of slacktivism?