How SharePoint 2010 Stacks Up to Your End User Social Media Requirements #SPSRIC

How SharePoint 2010 Stacks Up to Your
End User Social Media Requirements

Christian Buckley

cbuck@axceler.com
@buckleyPLANET

SharePoint Saturday Richmond
November 5th, 2011
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

My Background

Christian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft
• Microsoft Managed Services (now Office365-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply
chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational
Software. Also co-authored 3 books on software configuration management
and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a
SharePoint-like collaboration platform (Collaboration Manager), managing
deployment teams to onboard numerous high-tech manufacturing
companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing
Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)

Axceler Overview
Improving Collaboration for 16+ Years
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
Delivered award-winning administration and migration
software since 1994
Over 2,000 global customers

Dramatically improve the management
of SharePoint
Innovative products that improve security, scalability,
reliability, “deployability”
Making IT more effective and efficient and lower the total
cost of ownership

Focus on solving specific SharePoint problems
(Administration & Migration)
Coach enterprises on SharePoint best practices
Give administrators the most innovative tools available
Anticipate customers’ needs
Deliver best of breed offerings
Stay in lock step with SharePoint development and market trends


Email Email Cell Twitter
Cell Twitter
Blog Blog
cbuck@axceler.com cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823 @buckleyplanet http://buckleyplanet.net
http://buckleyplanet.com

What users are asking for

Your team wants to build out a Facebook-like
social networking solution on your intranet.



Your team wants to build an intranet version
of Twitter to help everyone stay instantly
connected, sharing product, support and
competitive information in a secure manner.



Your team would like to access critical
content and applications offline, and through
their personal devices.


What are we talking about?

Cell Twitter
Blog Blog

Definitions

“Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one-to-many) into social
media dialogues (many-to-many).

It supports the democratization of knowledge and information,
transforming people from content consumers into content producers.”
Wikipedia.org


Your CIO vs. your VP of Marketing

Cell Twitter
Blog Blog

The CIO Perspective

1. Security
2. Intellectual Property / Competition
3. Compliance
4. Productivity
5. Support Issues
6. Cost
7. Lack of Visibility / Transparency
8. Bandwidth
9. Fad
10. Ignorance / Apathy
http://buckleyplanet.typepad.com/samaritanweb/2010/01/top-10-
reasons-your-cio-blocks-social-media.html

The VP of Marketing Perspective

1. A globally connected team
2. Online and offline access to all content
3. Dynamic discovery of people, content and ideas in
context to my project, my status, my relationships
4. Content and concept reuse
5. Integration
6. Pretty colors
7. Psychic interface


The History of Social Media



Bulletin Board
Systems (BBS’s) –
(1979 – 1995)

Email by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/ Twitter
Images Cell Blog


Commercial Online Services
(1979 – 2001)

http://socialmediarockstar.com/history-of-social-media

What is Social Media in the Enterprise?

The Dawn of the
Word Wide Web – 1991


What is Social Media in the Enterprise?

IRC, ICQ and
Instant Messenger



P2P – BitTorrent – and
“Social” Media Sharing



Social Networking &
Social News Websites



The Real-Time Statusphere &
Location-based Social Web
(2008 – ???)


WindowsLiveSpaces
Twitter 06
YouTube
Xanga 05
Ning
Yahoo360
Bebo
Orkut
Flickr 04
Facebook
Dodgeball

LinkedIn
MySpace
Tribe.Net
03
Xing
Last.fm

Friendster
Fotolog 02
Ryze
LiveJournal 01
SixDegrees.com 99 00
97 98

Why SharePoint
Needs Social


Why SharePoint Needs Social

The islands of information have been moved to
SharePoint. NOW WHAT???
You can’t find anything
You can’t tell who owns what
You can’t tell what’s new, what’s old,
or what has changed
It’s all disconnected


Role of Social in SharePoint

End Users

Search
Governance

Social Media

Taxonomy Ad Hoc

Metadata

Microsoft SharePoint 2010
Ribbon UI
SharePoint Workspace
SharePoint Mobile
Business Connectivity Services Office Client and Office Web App Integration
InfoPath Form Services Standards Support
External Lists
Workflow
SharePoint Designer
Visual Studio
Tagging, Tag Cloud, Ratings
API Enhancements
Social Bookmarking
REST/ATOM/RSS
Blogs and Wikis
My Sites
Activity Feeds
Profiles and Expertise
PerformancePoint Services Org Browser
Excel Services
Chart Web Part
Visio Services
Web Analytics
SQL Server Integration
Enterprise Content Types
PowerPivot
Metadata and Navigation
Document Sets
Social Relevance Multi-stage Disposition
Phonetic Search Audio and Video Content Types
Navigation Remote Blob Storage
FAST Integration List Enhancements
Enhanced Pipeline
Cell Twitter
Blog Blog

Planning your social
media strategy


Ning

Cell Twitter
Blog Blog

Emerging Enterprise Technologies

1. Community management tools
2. Open identity
3. Microblogging
4. Social CRM
5. Enterprise applications gaining a social layer
6. Activity streams
7. Social search, analytics, and filtering
8. Enterprise social media workflow
9. Automated compliance monitoring
10. Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch”
http://blogs.zdnet.com/Hinchcliffe/?p=1224

Social Media in SharePoint
2007 2010
Blogs Managed Metadata Service
Wikis Advanced routing (based on metadata)
My Sites User profiles (My Sites)
Team Sites Status updates/activity feeds
Discussion forums Knowledge mining
Shared calendars Bookmarks (replaces My Links)
Alerts Feedback/rating
RSS Note board (Wall)
Search Podcasting kit
Tag clouds Social tagging
Mobile accessible Expertise tagging
Presence awareness Wikis (including wiki edits of Team Sites)
Email archiving Share & Track tab
Individual and team blogs
Email Cell Twitter People and social search
Blog

Problems in Paradise

Feature OOTB? Issue
Tag Clouds Sort of Not a true tag cloud, not tied to blog content

Star Ratings Sort of Need to heavily configure

RSS feeds Yes Need to turn them on, light configuration

Anonymous Access Yes Enabled by farm admin, decreases SP security

My Sites Integration Sort of Some actions show up in the activity stream

Comments Approval No Third-party solutions can enable this

November 5, 2011

Outside Help


NewsGator

http://www.newsgator.com

• Aggregated newsfeed across
SharePoint sites, and using
Social Sites, feeds outside of
SharePoint
• Expanded trackable items
• Daily news digest


NewsGator

• Add individuals, groups, and
hashtags
• Create groups, each of which
have their own microblog,
documents, calendar, and other
capabilities
• Statistics on social activity


Attini http://www.attini.com

• Provisioning process for adding new
users
• Attini Talk provides microblogging,
nested comments, sharing, mentions
and badges
• Improved blog capability, plus
• Aggregate news, and
•
Email Aggregate video assets
Cell Twitter Blog

SnapWorkSocial
http://www.snapworksocial.com

• Microblogging
• My Site integration
• Task integration
• Aggregate feeds
• On-prem, cloud, and
Office365


Demo


Final thoughts

Identify business gaps that can be filled
by social features
Ensure a cultural fit for these new features
Develop a sound plan for deploying these new
features, including buy-in from end users and
key stakeholders


Understand Your Requirements

• Be clear on the goal (and the business utility)
of the project

• Understand the implications (economic, technical,
and social) of integrating social media

• Think about the user experience


Learn and Evolve

• Get regular feedback from your business units
and content authors

• Use search metrics, discussion threads, and polls
for end user feedback

• Constantly refresh your governance site


What is your social
media strategy?


For more information

Contact me at
Christian Buckley, cbuck@axceler.com, 425-246-2823
On Twitter at @buckleyplanet
www.buckleyPLANET.com

Check out
SharePointProMag.com article How SharePoint 2010 Stacks
Up to Your End-User Social Media Requirements


Email
Special Thanks to Our Sponsors
cbuck@axceler.com
Email Cell Twitter
Cell
cbuck@echotechnology.com @buckleyplanet
425.246.2823 425.246.2823
Twitter
Blog Blog
@buckleyplanet http://buckleyplanet.net

How SharePoint 2010 Stacks Up to Your End User Social Media Requirements #SPSRIC

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