Ethan Chazin Job Assistance to Brooklyn Workforce1 Career Center

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Bullet Proof Your Career InBullet Proof Your Career In
TurbulentTurbulent TimesTimes
The Chazin Group

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What You MUST
Know About Me
 20 Years In Corporate America
 Began Career as Recruiter
 Downsized 8X
 Marketing & Sales
 Passion Helping Others
Me First…

3. NOW YOU…NOW YOU…

4. Today’s Scorched
Earth Business
Landscape Means
Finding Jobs That
DON’TDON’T Exist
The Chazin GroupThe Chazin Group

6. Your Journey to
Personal Exploration
Begins Here…
The Chazin GroupThe Chazin Group

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“It isn’t enough that we
have meaningful work.
What is also required is
work that satisfies the soulwork that satisfies the soul.”
Thomas Moore

8. Building TheBuilding The
BrandBrand
CalledCalled YOUYOU

9. The Chazin GroupThe Chazin Group
“InsanityInsanity: The act of
performing the same task
over and over again, and
expecting a different
outcome.”
WHO SAID THIS?
The Insane Job Search

10. The Chazin GroupThe Chazin Group

11. The Chazin GroupThe Chazin Group
“The INITIATIVEINITIATIVE that a job
seeker puts forth in their
job search is extremelyextremely
rarerare and has a positive,
pronounced effect on Hiring
Managers.”
Your Job Search Initiative

12. Who Said This?
The Chazin GroupThe Chazin Group

13. The Chazin GroupThe Chazin Group

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The Chazin Group
DREAMDREAM
JOBJOB
Passions Strengths
Your Passions & Skills Collide

15. The Chazin GroupThe End of the Rainbow

16. • Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)
The Chazin GroupThe Chazin GroupPersonal Exploration

17. • Your Goals:
– Identify Strengths & Areas for Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
The Chazin GroupThe Chazin GroupPersonal Exploration

18. • Matching Yourself to Potential Employers
– Research your ideal company cultures
– Discover the FormalFormal and InformalInformal Cultures
in ANY organization
The Chazin GroupThe Chazin GroupPersonal Assessment

19. • http://Jiibe.com
• quintcareers.com/employer_corporate_cu
lture.html
• WetFeet.com
• http://hbswk.hbs.edu/item/5917.html
• 42.5 million Google results for the
search: “research company cultureresearch company culture”
The Chazin GroupThe Chazin GroupFind Your Ideal Employer Culture

20. Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin GroupThe Chazin GroupThe 3-Step Process

21. Your Personal Mission
Statement
The Chazin GroupThe Chazin Group STEP 1

22. • What principles do I choose as a foundation
for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and community?
• What are my strengths?
The Chazin GroupThe Chazin GroupYour Core Values & Beliefs

23. • Take an Online Self Assessment Tool:
– Myers-Briggs Type Indicator (MBTI)
– The Birkman Method
– Keirsey Temperament Sorter (KTS-II)
• Understand Your Values
• Match Your Values To Ideal Employer
Culture (Formal & Informal)
• Identify Your Preferred Working
Environment
The Chazin GroupThe Chazin GroupWho Are You?

24. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
•Values
•Integrity
•Energy
•Structure
•Celebrations
What’s MOST Important to You?

25. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?

26. Why We Need a Personal
Mission Statement!
• Ensures a greater chance of career success!
• Steven Covey refers to crafting a mission
statement as "connecting with your own
unique purpose and the profound satisfaction
that comes in fulfilling it."
• Michael Goodman: a personal mission
statement is: “an articulation of what you’re
all about and what success looks like to you.”
The Chazin GroupThe Chazin GroupPersonal Mission Statement

27. 1. Identify Your SUCCESSESSUCCESSES
2. Identify Your CORE VALUESCORE VALUES
3. Identify your CONTRIBUTIONSCONTRIBUTIONS
4. Identify Your GOALSGOALS
VOILA!VOILA!
The Chazin GroupA Four-Step Process

28. Your Marketing 5 Ps
Mission Statement Templates
The Chazin Group www.timethoughts.com/goalsetting
/mission-statements.htm
www.timethoughts.com/goalsetting/
mission-statements.htm

29. Values
The Chazin GroupThe Chazin GroupSome Values

30. "My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
The Chazin GroupThe Chazin GroupAn Example

31. Your
Positioning
Statement
The Chazin GroupThe Chazin Group STEP 2

32. • Based on my background, this is how I am in
a UNIQUEUNIQUE POSITIONPOSITION to help your
organization:
– Core Competencies (Workforce Solutions,
Candidate Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency
The Chazin GroupThe Chazin GroupYour Positioning Statement

33. Your
Proposition
Statement
The Chazin GroupThe Chazin Group STEP 3

34. • Based on my personal mission and positioning
statement, I PROPOSEPROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
their specific needs
The Chazin GroupThe Chazin GroupYour Proposition Statement

35. • FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
The Chazin GroupThe Chazin Group Resources

36. Marketing the Product
Called YOU…YOU…
The Chazin GroupThe Chazin GroupThe Product of YOU

37. • PPRICE: Know Your Worth
• PPLACE: Meet With the Right People
• PPROMOTION: You Can’t Sell What
You Don’t Know. Why Should
Someone Do Business With You?
• PPACKAGING: Dressing for Success
• PPRODUCT: Your Life As Features &
Benefits
Your Marketing 5 Ps

38. • Become a Subject Matter Expert
• Get Published
• Identify Your USPUSP
• Your Product Features & Benefits
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf-Promotion = BRANDING

39. • Confirm Your Value to Your Boss & Enquire About Your
Future
• Go Higher Up If Needed
• Tap Into the Gossip Mill (at All Levels)
• Listen to the Press
• Pursue Professional Development Opportunities
– Join / Become Active in NYSSA & Other Associations
– Network, Network, Network
• Follow Industry Trends
The Chazin GroupThe Chazin GroupDefend Your Current Job

40. Your Personal
Marketing Statement
The Chazin GroupThe Chazin Group

41. The Chazin GroupThe Chazin Group
Security
Analyst
Information Security Research Market Data
Senior Security
Analyst
Information Analyst Research
Analyst
Market Data
Specialist
Quant Research
Analyst
Network Intrusion Analyst Research
Manager
Quant Modeler /
Trader
Application Security Analyst
FX Systematic Security Systems Analyst
Your Contact Details Here!
Summary of my professional qualifications: 13 years as a security
analyst with core competencies in:
• 1
• 2
• 3
• 4
My target job functions & job titles:
Your Personal Marketing Plan

42. The Chazin GroupThe Chazin GroupYour Personal Marketing Plan

43. When It’s Time to Leave
 Only 10-15% of Jobs Get Advertised
 Online Resources:
oCareerBuilder, Monster, Hot Jobs represent ONLY
6-7% of all jobs
 Classified Advertising:
oNJ.com, NYT.com, Craig’s List
The Chazin GroupThe Chazin GroupUse All Your Resources

44. When It’s Time to Leave
 Job Aggregator Sites:
oSimplyHired.com
oIndeed.com
 Executives/Professionals:
oExecuNet
oKorn Ferry
oChristian & Timbers
o6FigureJobs
The Chazin GroupThe Chazin GroupUse ALL Your Resources

45. When It’s Time to Leave
• Company Research Sources
 Hoover’s Online
 SEC (www.sec.gov/edgar.shtml)
 DNB.com
 Business.com
 SearchSystems.net (public records
dbase)
 PR Newswire
The Chazin GroupThe Chazin GroupDo Your Research

46. When Its Time to Leave
• Company Research Sources:
 ThomasNet.com
 CNNMoney.com (http://money.cnn.com/news/crc)
 vault.com/companies/searchcompanies.jsp
 www.learnwebskills.com/company
The Chazin GroupThe Chazin GroupDo Your Research

47. The Chazin GroupThe Chazin GroupOnline Research Tools

48. • Your Resume “Forever” Success Stories
• You Are a Product:
– Features & Benefits:
• Core competencies
• Experience
• Skills & Qualifications
• Education
• Certifications
• Resume & Cover Letter LAST!
The Chazin GroupThe Chazin GroupWhen It’s Time to Leave

49. EXPERIEN
CE
EDUCATION
TRAININ
G
CERTIFICATIO
NS
HOBBIES
&
INTEREST
S
CONTACTS
LANGUAGE
VALUES &
BELIEFS
Your Product Benefits/Features

50. The Chazin GroupThe Chazin Group
Transferable
Skills

51. The Chazin GroupThe Chazin Group
What are transferabletransferable skills?
“Transferable skills are talents you've acquired that can
help an employer but that aren't immediately relevant to
the job you seek.”
Kevin Donlin, résumé writer
Experiences like volunteer work, hobbies, sports, previous
jobs, college coursework or even life happenings can lead
you to find these skills.
Any skill is transferable; the trick is showing employers
how it applies and is useful to them.
www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?
ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-
5&ns_siteid=ns_us_g_transferrable_skills
Your Transferrable Skills

52. The Chazin GroupThe Chazin Group
www.quintcareers.c
om/transferable_skil
ls_set.html
Your Transferrable Skills

53. • Paralegals
• Home Healthcare/Nursing
• Risk Management
• Green Initiatives
• The Government
• Business Continuity
• Security
• Sports Management
The Chazin GroupThe Chazin GroupGo Where the Jobs Are

54. Ready to Completely
CHANGE Your Resume?
The Chazin GroupThe Chazin Group

55. • What USELESS Folly
• The “10-15 Second10-15 Second” Rule
• Customize for Each Job
• Success Stories
• Highlight Your Experience
• C.A.RC.A.R
• Customize By Job and/or Industry
The Chazin GroupThe Chazin GroupResumes that Get Read

56. Exercise: YOUR 7 Success
Stories
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57. • Can It Be Scanned?
• As Long As It Needs To Be
• Make It About Employer Needs
• Separate Yourself From Other Candidates
• Show How Will Employers Make Money by
Hiring You
• Use LOTS of Buzzwords
• Use Numbers to Build a Compelling Story
The Chazin GroupThe Chazin GroupResumes that Get Read

58. The Chazin GroupThe Chazin Group
ValueValue
PropositionProposition
Value Proposition as Billboard

59. The Chazin GroupThe Chazin GroupGive An Overview for EACH Job

60. Highlight Success Stories
Tell Your Success Stories

61. The Chazin GroupThe Chazin GroupTell a Story Using #s

62. The UNCONVENTIONAL
Cover Letter
The Chazin GroupThe Chazin Group

63. • OPEN: How About A Headline?
• Target With Research
• Address Their Needs
• You Are a Set of “Solutions”
• Canned Letters Get Canned – Be
Unconventional!
• CLOSE: I Will Call You…Then Do It!
The Chazin GroupThe Chazin GroupCover Letters that Get Calls

64. The Chazin GroupThe Chazin Group

65. • Let’s Play Whack-a-MoleWhack-a-Mole
• Ask the Best Companies in industries
you want to work in who THEY use
• Limit to No More Than 3-4
• Provide Your Marketing Plan
• Leverage Against Each Other
• Kennedy Information “Red Book”
of Recruiters
The Chazin GroupThe Chazin GroupUse Recruiting Firms

66. – Talent Shortage Growing Rapidly
• College graduates incapable of performing the
work before them
• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice
– Tons of Job Seekers…Meet Hiring Freezes
– Measurable Training & Development
– Develop & Implement Acquisition/
Retention Strategies
Want a Seat at Management Table
The Chazin GroupThe Chazin GroupEnter the Mind of HR

67. • Temporary Work/Consulting
• Placement Agencies
• Freelance / Contract Work
• Websites:
– Sologig
– Flipdog
– Allfreelance
– VirtualVocations
The Chazin GroupThe Chazin GroupContract Work-A Viable Option

68. • Research Participating Firms
• Perfect Your Elevator Speech
• Resumes, Marketing Plans & Bios
• Dress to IMPRESS!
• Focus On Your Industry
The Chazin GroupThe Chazin GroupHow To Work a Job Fair

69. Your Brand Goes Networking

70. Your Brand Goes Networking
The 5-2-1 Goal

71. Your Brand Goes Networking
The 5-2-1 Goal:
5 SECONDS
2 MINUTES
1 HOUR

72. • Develop a Networking PLANPLAN
 Profile of your immediate boss
 Relevant Industry Associations
 Key Industry networking groups
 Industry Websites
 Include contact tracking form
The Chazin GroupThe Chazin GroupCultivate a Lifeline

73. • Networking Is Reaching Out To:
 Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends!
 It’s Not Who YOU Know But Who
Knows YOU
 Keep a Tracking Form:
 Name & Organization
 Tel. #
 Email
 Who They Referred You To
 Comments
The Chazin GroupThe Chazin GroupCultivate a Lifeline

74. • Networking = GETTING OUT THERE!
 BNI
 FENG, MENG, etc.
 Toastmasters
 NYSSA, CFA Institute, WSTA, Society of
Quant Analysts
 Chambers of Commerce
 Business Development Centers
 Small Business Administration
The Chazin GroupThe Chazin GroupCultivate a Lifeline

75. Leverage Social Media
to its FULL Advantage
The Chazin GroupThe Chazin Group

76. Cultivate a Lifeline
• Networking: The PASSIVEPASSIVE Approach
 Social Networking:
 Face BookFace Book
 TwitterTwitter
 UNYK
 LinkedInLinkedIn
 MeetUp.comMeetUp.com
 StumbleUpon
 FourSquare
 Digg
 MySpace
 Delicious
The Chazin GroupThe Chazin GroupLeverage Social Media

77. The Chazin GroupThe Chazin GroupStart With LinkedIn

78. The Chazin GroupThe Chazin GroupLeverage Social Media

79. The Chazin GroupThe Chazin GroupLeverage Social Media

80. The Chazin GroupThe Chazin GroupLeverage Social Media

81. The Chazin GroupThe Chazin GroupLeverage Social Media

82. The Chazin GroupThe Chazin GroupBlogs Build Thought Leadership

83. The Chazin GroupThe Chazin GroupJoin Meetup

84. The Chazin GroupThe Chazin GroupJoin Meetup

85. The Chazin GroupThe Chazin GroupLeverage Social Media

86. The Chazin GroupThe Chazin GroupLeverage Social Media

87. Conducting
Informational
Interviews
The Chazin GroupThe Chazin Group

88. • The Informational Interview
 Understand What People Do
 What They Enjoy Most/Least
 How They Got Into the Industry
 Great Networking Source
 Fine Tune Your Selling Skills
 DON’T Ask For a Job!
The Chazin GroupThe Chazin GroupThe Informational Interview

89. • The Informational Interview:
 DO Ask For Referrals!
 Ask what they read to stay current
 Who in their company/organization is a
“shining light” (rising star)
 Send Thank You Immediately
The Chazin GroupThe Chazin GroupThe Informational Interview

90. Know Your Worth
The Chazin GroupThe Chazin Group

91. • Research A Suitable Salary Range
 Numerous Sites Abound
 SalaryCalculator.com
 Salary.com
 JobStar.org
 EcompOnline.com
 SalaryExpert.com
 Payscale.com/salary-calculator
 By Industry
 Experience Level
 Geography
 Bureau of Labor Statistics
 Anecdotal Through Networking
The Chazin GroupThe Chazin GroupKnow Your Worth

92. The Chazin GroupThe Chazin GroupKnow Your Worth

93. The Chazin GroupThe Chazin GroupKnow Your Worth

94. The Chazin GroupThe Chazin GroupKnow Your Worth

95. The Interview Process
The Chazin GroupThe Chazin Group

96. Interviewing
• Interviewer Is NOT an Expert, so…
• YOU Control the Process
• Get Ready…The Curtain’s Up
• Focus On…EVERYTHING!
• An Aptitude Test Might Be Given
• Rehearse Your Core Competencies
• Apply The ‘Mirroring’ Technique
The Chazin GroupThe Chazin GroupInterviewing For Success

97. Interviewing
• Know Your Interviewer So You Can…
• Interview the Interviewer
• Salesmanship in Print
• Ask For The Sale
• Understand The Follow-Up Process
• Practice, Practice, Practice
The Chazin GroupThe Chazin GroupInterviewing For Success

98. Interviewing Questions
• Some Examples of AWFUL Questions:
– Tell Me About Yourself
– What Are Your Strengths/Greatest weakness?
– Where do you see yourself in the future?
– What would your boss say about you?
– Why did you leave your last job?
• For Each Question: ”As it applies to
my ability to do this job!”
• Relate their questions to your interests,
strengths, and accomplishments
The Chazin GroupThe Chazin GroupInterviewing For Success

99. Interviewing Questions
• What you can ask them:
– When we have my first review how will you gauge
success?
– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this
opportunity?
– What problems keep you up at night?
– What have been the qualities/characteristics of
people you have worked most effectively with?
– What happened to the person doing the position
most recently?
The Chazin GroupThe Chazin GroupInterviewing For Success

100. The Chazin GroupThe Chazin Group
“Taxes have risen; our ability to pay has fallen; government of all kinds
is faced by serious curtailment of income; the savings of many years in
thousands of families are gone. More important, a host of unemployed
citizens face the grim problem of existence, and an equally great
number toil with little return. Only a foolish optimist can deny the dark
realities of the moment.”
“Happiness lies in the joy of achievement, in the thrill of creative effort.
The joy and moral stimulation of work no longer must be forgotten in the
mad chase of…profits. These dark days will be worth all they cost us if
they teach us that our true destiny is not to be ministered unto but to
minister to Ourselves and to our fellow men.”
“Our greatest primary task is to put people to work. This is no
unsolvable problem if we face it wisely and courageously.”
A Little Perspective on Today…

101. The Chazin GroupThe Chazin Group
First Inaugural Address. March 4, 1933

103. 103
The Chazin GroupThe Chazin Group