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Wine 2.0 The Social Production Revolution Crushpad Overview
1. Wine 2.0
The Social
Production
Revolution
www.crushpadwine.com
2. Crushpad Background
• Founded in 2004
• Pioneered high-end, small
lot custom wine model
• 5000+ customers in 35
states, 6 countries
• 150 commercial wine
brands launched
• Operates crushnet.com
4. Wine Industry Today
Industrial economy model
• Limitations to consumer
– No experiences, customization or community
– Prices doubled by inefficient channel
– Direct to consumer shipping: no material impact
6. Crushpad Ecosystem
CRUSHNET
Requirements
Marketing
and Capital
and Sales
Web 2.0
CRUSHPAD
COMMERCE CRUSHPAD
Long Tail Mass
Economics Customization
Unique Wines
7. The Future
• Online channel for boutique wines
• Opens experience model to everyone
• Built on five key principles
– Story
– Experience
– Value
– Scarcity
– Trust
• First viable online DTC model?
• Preview release in Q409
8. Wine 2.0
The Social
Production
Revolution
www.crushpadwine.com