10 Blog Writing and Posting Tips for Your Local Business Blog writing is a strong marketing tool that is often overlooked by many business owners who need a stronger connection with local consumers. This could be due to the fact that they think it won’t add any value to their business, but this couldn’t be further from the truth. Content is king when it comes to online marketing. Therefore, the more content you have available on the web, the better. The search engines love fresh, unique content and they reward it by making sure it gets the attention it deserves in the rankings. Furthermore, your customers and potential customers would find immense value in consistent content from your business. Not only does it show that you’re alive and kicking in your local market, but it also shows them that you are the authority. Consumers are very picky about the companies they choose to do business with. Blogging allows you to build credibility with your local consumers. By reading your blog posts, they will build a stronger, trusting relationship with you; resulting in more sales. However, as a busy business owner, you probably struggle when it comes to setting up and managing a fully functioning blog that works to generate more traffic and sales to your business. Thank you, Umair ul haq Usmani Co. Founder e-Business Experts International http://www.eBusiness.pk http://www.facebook.com/ebusinessexperts Skype: ebusinessexperts

1. 10 Blog Writing &
Posting Tips for Your
Local Business
Presented by: e-Business Experts International
Skype: ebusinessexperts
www.eBusiness.pk
www.facebook.com/ebusinessexperts
LOGO

2. Tip #1
Choose a Blog Platform that
Best Fits Your Business Needs
 Self-Hosted Blog –More control
and options so this type is
recommended
 Hosted Blog – Limited options
and less control, but OK to use
as a starting point. Most popular
hosted blogs are blogger.com
and wordpress.com

3. Tip #2
Use Relevant Keywords in
Your Blog Posts
 People enter certain
keyword terms when
searching for local products
or services
 You should use these same
keywords in your blog posts
 Will help you show up higher
in the search engine results
– drawing in your target
market

4. Tip #3
Incorporate Location-Based
SEO in Your Blog
 Results are geo-targeted, so
this will help you capture
those who are in your
particular area
 Include your city’s name in
your blog post headlines
 Don’t over-do it

5. Tip #4
Keep Your Posts Short and Sweet
 People love high-quality
content, but do not want to
read lengthy, drawn-out
content
 Stay “on-topic”
 Get all of the important
points across in a timely
manner

6. Tip #5
Use Bullet Points in Longer Posts
 Break up your longer posts
by using bullet points
 More visually appealing
 Makes content a lot easier
to follow and read

7. Tip #6
Proofread Your Posts Before Posting
 First impressions are everything
 Proofread your content BEFORE
posting
 Look for Typos and
Grammatical Errors
 Unprofessional posts could turn
off customers and potential
customers

8. Tip #7
Use Images in Your Posts
 People are naturally
attracted and drawn to
content that has images
 Add images to your blog
posts to spice them up and
to break up the content

9. Tip #8
Remain Consistent with
Your Posting Schedule
 Once you start posting,
don’t top
 Do not go months at a time
without posting as your
audience will lost interest
 Create a consistent schedule
to post

10. Tip #9
Make a List of Blog Post Ideas
Ahead of Time
 Don’t let yourself run out of ideas
 Set aside some time to sit down
and write down at least 20 blog
post ideas
 Do this every so often to ensure
you always have fresh ideas
 Write the content yourself or
outsource it

11. Tip #10
Provide Value on Your Blog
 Keep your blog entertaining,
informative, and engaging for
your target audience
 This will keep them coming
back for more
 When trying to decide on
topics, ask yourself what THEY
would want to know

12. Thank You Very Much
If you would like more information about blogging,
contact us today.
For a FREE Consultation!
Presented by: e-Business Experts International
Skype: ebusinessexperts
www.eBusiness.pk
LOGO
www.facebook.com/ebusinessexperts