Web Marketing - 8 Building Blocks

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From Endorphin Advisors (www.EndorphinAdvisors.com). Web Marketing Strategy - The 8 Building Blocks for effective web marketing strategies.

Negócios Tecnologia

E N D O R P H I N A DV I S O R S

8 Building Blocks for Powerful Web Marketing Strategies

8 - Branded Web Hub
Level Category Contents
Level 8 Web Hub Web site or blog - engagement, conversations, lead
7 - Media Mix nurturing, conversions, all search engine optimized
Level 7 Media Mix Email, social media, video, content marketing, search en-
gine marketing, seo
6 - Offers
Level 6 Offers Samples, trials, discounts, coupons, specials, workbooks,
white papers, ebooks, tools, calculators
5 - Content Calendar Level 5 Content Managed by strategic editorial calendar. Articles, announce-
ments, press releases, research, survey results, questions,
white papers, ebooks. Includes “content curation.”
4 - Information
Level 4 Information Trends, research, news, tips, training, regulations, data

3 - Expertise Level 3 Expertise Unique expertise in defined field of specialization
Level 2 Strategy Communication with target audience in tone,
frequency, quality and quantity of information
2- Strategy
Level 1 Goals Create measurable goals and methods of measurement.
How will you measure performance and success?
1 - Goals

office: 518.250.9035
email: info@endorphinadvisors.com
web: www.endorphinadvisors.com

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Web Marketing - 8 Building Blocks

1. E N D O R P H I N A DV I S O R S 8 Building Blocks for Powerful Web Marketing Strategies 8 - Branded Web Hub Level Category Contents Level 8 Web Hub Web site or blog - engagement, conversations, lead 7 - Media Mix nurturing, conversions, all search engine optimized Level 7 Media Mix Email, social media, video, content marketing, search engine marketing, seo 6 - Offers Level 6 Offers Samples, trials, discounts, coupons, specials, workbooks, white papers, ebooks, tools, calculators 5 - Content Calendar Level 5 Content Managed by strategic editorial calendar. Articles, announce- ments, press releases, research, survey results, questions, white papers, ebooks. Includes “content curation.” 4 - Information Level 4 Information Trends, research, news, tips, training, regulations, data 3 - Expertise Level 3 Expertise Unique expertise in defined field of specialization Level 2 Strategy Communication with target audience in tone, frequency, quality and quantity of information 2- Strategy Level 1 Goals Create measurable goals and methods of measurement. How will you measure performance and success? 1 - Goals office: 518.250.9035 email: info@endorphinadvisors.com web: www.endorphinadvisors.com

Web Marketing - 8 Building Blocks

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