Complexities and challenges of creating rich digital books. This lecture will highlight the new skills required and the relationships between authors, designers and software developers. The business case provided by "The Elements" and why maniacal attention to quality repays the effort. --- "Tablet computers such as Apple's iPad and its many imitators are enabling a new industry publishing books made of binary bits not pulped trees. But what will the best of these books be like? It is not enough simply to convert static pages into digital form, perhaps adding a few bells and whistles such as clips of video. Instead the whole reading experience must be redefined for the interactive medium, critically preserving and enhancing all that is wonderful about the printed word. Using the examples of The Elements and Solar System, both best-selling titles for the iPad, this presentation will show how imagination and obsessive attention to detail can achieve great results and rich commercial returns."

1. Reinventing the Book
Max Whitby
CEO
Tuesday, 15 March 2011

2. Tuesday, 15 March 2011

3. Tuesday, 15 March 2011

4. Tuesday, 15 March 2011

5. Tuesday, 15 March 2011

6. Tuesday, 15 March 2011

7. Tuesday, 15 March 2011

8. Tuesday, 15 March 2011

9. Tuesday, 15 March 2011

10. Tuesday, 15 March 2011

11. Tuesday, 15 March 2011

12. periodictable.com
Tuesday, 15 March 2011

13. Tuesday, 15 March 2011

14. Tuesday, 15 March 2011

15. Tuesday, 15 March 2011

16. Tuesday, 15 March 2011

17. Tuesday, 15 March 2011

18. Tuesday, 15 March 2011

19. Tuesday, 15 March 2011

20. Tuesday, 15 March 2011

21. Print: 14 Languages
300,000 copies sold
(In 15 months)
EBook: 5 Languages
185,000 copies sold
(In 10 months)
Tuesday, 15 March 2011

22. Tuesday, 15 March 2011

23. Tuesday, 15 March 2011

24. Tuesday, 15 March 2011

25. Tuesday, 15 March 2011

26. Tuesday, 15 March 2011

27. Tuesday, 15 March 2011

28. Let’s find out what
books are going to be.
Tuesday, 15 March 2011

29. Tuesday, 15 March 2011

30. Tuesday, 15 March 2011