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The Value of Being LinkedIn
1. The Value of Being
Erin Maney ~ SUNY Learning Network
RRHIMA ~ November 2013
2. Today, we aim to
discover:
•
What is the social media
landscape with regard to
healthcare?
•
What is LinkedIn?
•
How is LinkedIn being
used and by whom?
•
How is LinkedIn relevant
to healthcare
professionals?
•
How can you make the
most of your LinkedIn
profile?
3. The Social Media Landscape
Social media tools are
predominately used to
facilitate communication and
improve knowledge.
Social media is primarily used
by healthcare organizations
for community engagement
(fundraising, customer
service) providing news and
information, patient
education, and advertising.
http://www.ncbi.nlm.nih.gov/pubmed/23887004
While the use of social media
is widespread, the tools
suggest the sustainability for
use in a range of professional
activities.
Most widely used venues for
physicians are online
communities
(read, research, network, co
mmunicate with colleagues
on patient issues).
http://www.ncbi.nlm.nih.gov/pubmed/23388291
8. What is LinkedIn?
22nd most visited website
in the world (March 2013)
Used by more adults online
than
Twitter, Tumblr, Instagram
or Pinterest
http://bit.ly/1bmOHEK
9. How is LinkedIn being used?
LinkedIn helps professionals
Establish a professional
virtual footprint
Build and maintain a
professional network
Find and reconnect with
colleagues
Learn about other
companies
Reach people across
networks with robust tools
Tap into a knowledge base
of networked professionals
Discover new potential
opportunities
10. How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx
11. How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx
13. Customizing Your
Professional profile picture
Summary of skills &
qualifications
Accurate work history (not a
cut and paste)
Proofread!
Check privacy settings
Profile
Verify company and
organization profiles
Separate your LinkedIn
profile from nonprofessional
social media sites (I.e.
integrate your Slideshare or
Twitter, not Facebook)
Be sure all the links in your
profile and contact info work
Add your organization
website or your professional
webpage
http://bit.ly/1bmQycz
16. Optimizing Your
Join discussion groups around
your interests
Join professional groups and
organizations
Update your skills and
expertise
Elicit and edit endorsements
Stay active (post
presentations, papers, books,
engage in
groups, posts, updates, etc)
http://bit.ly/1bAwvck
Profile
Visibility
Recommend others
Keep information current
Add video and photos that
capture your skills
Start a group (or sub-group)
17. @ExpertlyMade
Erin Maney – Senior Instructional
Designer/Technical Trainer
Educator, proud tech geek, and momma
to @pookanpeanut
SUNY Learning Network
erin.maney@suny.edu
Gmail: ebmaney@gmail.com
For more on Social Media in Healthcare:
http://www.slideshare.net/ebmaney/getting-your-head-in-the-game
Additional Resources:
http://bundlr.com/b/linkedin-rrhima