1of4 dtruran ebbf imsd - intro to social entrepreneurship 2014

Social Entrepreneurship - an introduction
IMSD
March 2014
PROFESSOR
Daniel Truran
IMSD / Social Entrepreneurship

ebbf.org / Daniel Truran www.eoi.es
What can you expect from this course?
An introduction to social entrepreneurship (DT)
!
 
Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ)
!
 
Social Scaling and Hybrid Value Chains (MZ)
!
 
Creating your own social enterprise and social impact (DT)
!
 
Inspiring, managing, motivating your team and stakeholders (DT)
!
 
Using social media to communicate, learn and co-create (DT)

Your assignment for Friday 26th March 12:00
Identify a social enterprise (from “your” world area)
!
describe stakeholders it positively influenced
!
describe the social impact it has achieved
!
highlight measurable indicators of this impact
!
2 A4 pages maximum - 3 min presentation - website links
one (or more) blog entries with highlights from the course20%
email to : daniel.truran@ebbf.org
70%

Do you aim for a Meaningful career?
What should I look for,
to enjoy a Meaningful career?

Meaningful career:
Look for a company that is committed to the public good …
that allows me to contribute to global welfare
and that pays my bills.
What are your priorities?
“…not enough to keep me motivated and committed for a long long time”

a market capitalization of over $100 billion,
making the public company not only one of
the biggest in Silicon Valley, but one of the
biggest in the world.
The New York Times reported on Saturday important
new details of how the Chief Investment Office at
JPMorgan Chase managed to lose in a matter of months
potentially up to $5 billion.
http://www.forbes.com/sites/stevedenning/
2012/05/21/the-perfect-storm-at-jpmorgan-chase/
http://www.forbes.com/sites/ryanmac/2012/05/17/how-much-
facebooks-billionaires-are-worth-now-that-ipo-has-priced/!
creating value for many, for free
!
creating value?
NOT creating value for many

http://www.nytimes.com/2007/06/13/business/13wall.html
MANY other
companies about
to disappear
but unaware of
that danger and
their need to
become “useful”

Banking ...
what traditional banks currently do
with your money
In the UK economy  
8% of all money goes to anything productive.  
92% is used for speculation to push up revenues.
banking and finance remain
fundamental
we just need to rethink finance

So let’s start explore other,
more meaningful,
ways for you to do business

Today
!
are business and social issues aligned?
!
Is business useful to society?

“Traditional”
Enterprise
$ €
doing good, useful to society
doing
well
where is a “traditional” enterprise?

$ €
doing
well
“Traditional”
Enterprise
shift from doing well to doing good...
to also do well

Today
!
a new shift has started

“social innovation”
“social innovation:
seeking the mission and pursuing meaningful change that
ultimately creates prosperity for everyone”
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
Robert Wolcott refers to this
now happening / needing to happen
in large corporations

Social acceptance
At IBM, we ask ourselves four simple questions:
- Why would customers buy from us, rather than someone else?
- Why would someone invest in us?
- Why would someone work here?
!
!
Sam Palmisano
Ginni Rometty
- Why would society allow us to operate?

serving the wider interest
“the genius of capitalism is the ability to make
self-interest serve the wider interest".
!
Bill Gates
http://www.microsoft.com/presspass/exec/billg/speeches/2008/01-24wefdavos.mspx

María Teresa
of Calcutta
Richard Branson
Virgin
Muhammad Yunus
Microcredit
+ =
what can be the bridge between
the social and the entrepreneur?

$ €
doing
well
“Traditional”
Enterprise
social enterprise:  
doing good (and doing well)

$ €
doing
well
Social
Enterprise

$ €
doing
well
Social
Enterprise
“Traditional”
Enterprise

Social intrapreneur
using the plentiful resources of the corporation to create enterprises that
address social issues
!
distinguish a social intrapreneur from the CSR team
!
These individuals work beyond maintaining CSR policies
!
They create new business units, new enterprises within the corporation
!
Social intrapreneurs create lasting social change, they believe in the power and
purpose of the company they work for and they believe you can do well and
do good whilst in business.

http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1381
Mark Glazebrook - BP
social intrapreneur
Mark Glazebrook received an email from an outback youth worker in the Northern Territory "As I
write, I can see a 10-year-old girl outside the window with half a Coke bottle filled with
unleaded petrol tied over her mouth and nose. She may well never reach her 12th birthday." 
The letter had been sent to every fuel company in Australia. But corporate citizenship officer
Glazebrook acted on it. He raised the problem with his bosses at BP who, he says, gave him
the space to scope out whether the company had a role to play in alleviating the problem. "So
I spent time visiting remote communities, speaking to elders, youngsters and local government
and the key message was that these communities had no control over the fuel coming in." A
project team was set up and Glazebrook and his colleagues started to think about engineering
a low vapour fuel that worked effectively in vehicles without giving people the "high". 
!
Opal fuel was launched in 2005. (The name came through an employee competition as a way of
engaging staff in what BP was doing). The federal government, recognising the huge benefits
likely to follow, agreed to help fund fuel transportation and storage costs so that communities
switching from standard unleaded fuel to Opal did not have to shoulder the additional financial
burden. Such is the success of Opal fuel that Canada is now importing it for use in the Innu
communities in Quebec and Labrador who are suffering from similar epidemics of petrol
sniffing.

Jo da Silva - Arup
Jo da Silva
!
She joined engineering firm Arup as a graduate engineer, inspired by founder Ove Arup's
emphasis on humanitarianism and doing rewarding, interesting work. Along with her
engineering career, she began undertaking post-disaster relief projects, beginning by
constructing refugee camps in Tanzania after the Rwandan genocide in 1994.
!
Jo co-led a building engineering group focused on creating social infrastructure such as
schools and libraries, mostly for public sector clients in deprived urban area, growing
the team from six to 35 people in three years.
!
By persuading senior managers that alleviating poverty served the interests of the
business, she was able to establish Arup International Development as a consultancy
arm providing expert technical advice and practical solutions to reduce poverty and
improve human, economic and environmental health in developing countries. Starting
with three months of funding, she has now grown it into a thriving entity within the
group, offering services spanning urban development, water and sanitation, disaster
risk reduction, climate change adaption and education.
https://socialenterprise.guardian.co.uk/social-enterprise-network/2011/jan/31/social-entrepreneur-business-insiders-change

ebbf.org / Daniel Truran www.eoi.eshttp://www.arup.com/Services/International_development.aspx

Social Entrepreneur Social Intrapreneur
not one but two
options for a
meaningful
impactful career

How would you define  
a social entrepreneur?

A deﬁnition of a social entrepreneur
A social entrepreneur is someone who recognizes a social
problem and uses entrepreneurial principles to organize,
create, and manage a venture to make social change. Whereas
business entrepreneurs typically measure performance in proﬁt and
return, social entrepreneurs assess their success in terms of the
impact they have on society. (Wikipedia)

what is your “image” of
a social entrepreneur?

how many are social entrepreneurs?
http://
www.beasocialentrepreneur.org
/the-social-e-six/the-social-e-
six-brenden-millstein-ceo-of-
carbon-lighthouse
Brenden Millstein, CEO of
Carbon Lighthouse
ariel zylbersztejn 
CEO of cinepop http://www.thenextwomen.com/
2013/02/14/terri-ludwig-social-
entrepreneur-spreading-generosity-virus
Terri Ludwig CEO Enterprise Community
Partners
Tim O'Shea, 59, and Dale Sims, 61 CEOs of cleanﬁsh
Dana Goldstein 
CEO PhilanTech"
www.philantech.com
Laurie Brown
CEO of Restore Products

some unexpected social entrepreneurs

Social entrepreneurship is not
just a little “niche” market
Social entrepreneurs 
enterprising individuals who apply business practices to solving
societal problems such as pollution, poor nutrition, and poverty
http://images.businessweek.com/ss/09/04/0403_social_entrepreneurs/1.htm
are now 30,000 strong and growing, according to B Lab, a
nonprofit organization that certifies these purpose-driven
companies.
Together, they represent some $40 billion in revenue.

WE LIVE IN TIMES OF CRISIS !
!
What “social problems” can you list?
social entrepreneurs enjoy a HUGE market

Go back to the height
of the ﬁnancial meltdown,
January 2009

“Hope you are doing great in these exciting times”
!
Charlie O’Malley
Times of Crisis 
are times when we are looking for new breakthrough ideas,
for a new way of seeing and doing things
Increase in market opportunities for social entrepreneurs

A social entrepreneur is someone who recognizes a social
problem and uses entrepreneurial principles to organize,
create, and manage a venture to make social change. Whereas
business entrepreneurs typically measure performance in proﬁt and
return, social entrepreneurs assess their success in terms of the
impact they have on society. (Wikipedia)

Entrepreneurial Solutions
to Social Issues
Velocity Re-Make La Fageda
what issues do they
address?

ebbf.org / Daniel Truran www.eoi.esPlaypumps.org

Playpumps.org
finding the right
partnerships,  
co-create

how did the shift from
“just giving philanthropy”
to social entrepreneurship start?

Jeff Skoll
!
Pierre Omidyar

How are issues/opportunities addressed?
Traditional Entrepreneur
Philanthropist or
foundation
Social Entrepreneur

What Social Issue do you want to
address and solve today?

Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur
What is the market
!
Competition’s price
!
Highest possible price
charged
!
Most economical  
production
!
Cheapest labour cost
!
Maximise ROI
!
Privacy - Copyrights
Different Approaches

Fit with mission
!
Maximize donation / grant
!
Result sometimes measured
!
“Good Guys”
What is the market
!
!
charged
!
Most economical  
production
!
!
Maximise ROI
!
Different Approaches

Charity kills empowerment
and self-esteem IMSD / Social Entrepreneurship

http://www.dailymail.co.uk/debate/article-1394154/Live-Aids-corrosive-legacy-David-Cameron-UKs-overseas-aid-budget.html

Social Entrepreneurship:
Believing in the potential of each individual
“Consider each individual as a mine of
gems of inestimable value”
Baha’u’llah

The Social Entrepreneur
Change Agent
Innovator
Pioneer
Entrepreneurial Spirit

Sustainable
!
“Needy” employees
!
Empower individuals
!
Recycle / Renewables
!
Max SROI & ROI
!
Re-distribute Proﬁt
!
Open Sharing of best
practices
Fit with mission
!
Maximize donation / grant
!
Result sometimes measured
!
“Good Guys”
What is the market
!
!
charged
!
Most economical  
production
!
!
Maximise ROI
!
How do Social Entrepreneurs operate?

ISSUE:
Problem of Sewage

Dignified Mobile Toilets (DMT) - Nigeria

The Issue / Opportunity:
serving the poor with hearing problems
The SolarAid is a hearing aid designed and
built by Godisa Technologies, a Botswana
company founded to make low-cost hearing
aids for the developing world. The SolarAid
system combines a small hearing aid and a
lightweight solar charger.
!
Godisa is Africa's only hearing aid
manufacturer, and the only one in the world
making hearing aids specifically for the sub-
Saharan Africa environment.

CinePop

a “glocal” model

ebbf.org / Daniel Truran www.eoi.eshttp://vimeo.com/19727808

http://www.fastcodesign.com/1663924/an-office-in-an-abandoned-garage-where-less-design-is-more-slideshow

Measuring Impact
ROI vs SROI

$ €
SROI
Philanthropy
“Traditional”
Enterprise
Social
Entrepreneur
Social
Venture
Philanthropy

"Our problem is that we've simply created two legal
forms (the nonprofit, 501-c-3 and the for-profit LLC
or other corporate form)
!
to accommodate our misplaced notion that the value
created by organizations must be either social or
economic; good or bad; up or down...
!
when in point of fact, the value created by us in the
course of our lives, loves and work is fundamentally
non-divisible, whole and BLENDED."
!
Jed Emerson
Blended Value

why should you measure
social impact?

Measuring Impact
Will attract capital and finance
!
!
!
Will improve efficiency
!
!
!
Will determine the total value of the social enterprise
enterprise
value
social impact
value
+
=
blended
value

http://www.acumenfund.org/ten/
JacquelineNovogratz

What should I look for in a
meaningful career?
making a meaningful impact
!
paying your bills ... making a living out of it

What can you expect from this course?
An introduction to social entrepreneurship (DT)
!
 
Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ)
!
 
Social Scaling and Hybrid Value Chains (MZ)
!
 
Creating your own social enterprise and social impact (DT)
!
 
Inspiring, managing, motivating your team and stakeholders (DT)
!
 
Using social media to communicate, learn and co-create (DT)
!
start to think of a social
issue you wish to solve
through your new social
enterprise

“Hope you are doing great in these exciting times”
!
Charlie O’Malley

1of4 dtruran ebbf imsd - intro to social entrepreneurship 2014

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