Presentation on the use of social media listening stations, in the context of a broader digital strategy.

1. Social Media – Listening Stations Eddy Badrina Follow me on Twitter: @eddybadrina and @buzzshift Email: eddy@buzzshift.com

2. What is Digital Strategy? Digital Strategy is the process of orchestrating all your online marketing assets so that they meet specific, broader marketing objectives and business goals

3. Digital Hive

4. Goals of Social Media Foster dialogue Promote advocacy Facilitate support Spur innovation Social Media Source: Web Analytics Demystified (John Lovett & Jeremiah Owyang)

5. If you only had an hour… 30 minutes – listening 20 minutes – responding 10 minutes – sharing Source: Chris Brogan

6. Listening Stations

8. Free5 Hootsuite

9. Hear what people are saying about you Jump on industry trends Study your competitors Become an industry expert

10. Questions? Eddy Badrina Follow me on Twitter: @eddybadrina and @buzzshift Email: eddy@buzzshift.com