How to use pinterest for marketing, 8 things marketers need to know about pinterest

1. Find my pins
here! :)
8. Things Marketers
need to know about
Prepared by Aimee Carmichael
http://www.aimeecarmichael.com

2. • Loads of articles and tips on how to use
Pinterest for Marketing... But how
about the things you should know
before you invest your time in using it?
• Here is a quick round up!
• Remember – there are a lot of social
media platforms out there but you
don‟t need to be using every single
one!

3. 1. Invite Only?
But they make it easy to
request an invite so don‟t
worry if you don‟t have
any friends to invite you!

4. 2. US Centric
OK so there is a lot of hype online
about the growing success and traffic
referral value. But when thinking
„does this apply to me?‟ remember its
user based is still largely US based.
In the UK the
platform is
still in infancy

5. 3. 97% Women!
Source: http://techcrunch.com/2012/02/11/pinterest-stats/?grcc=33333Z98
Tis women what PIN.. If you
are after men.. Think AGAIN!

6. 4. Professional Females
Female
Average Aged 25-44
income
Degree
Tech
employed
Savvy

7. 5. Mums use Pinterest
• Females in 30‟s 40‟s – work
full time and pride
themselves on being
computer literate, use to
build boards of lifestyles for
decorating, cooking etc.
OR
• Stay at home
mums/mumpreneurs who
are running a biz from
home or making money
online!

8. 6. Don’t Self Promote too Much!
• Thinking of opening a brand account and
„pinning‟ pics of just your products or just
yourself with links to your website?
THINK AGAIN!!
The regulations say “Pinterest is designed to
curate and share things you love. If there is
a photo or project you‟re proud of, pin
away! However, try not to use Pinterest
purely as a tool for self-promotion”
...and you wouldn‟t want to break any
guidelines would you?

9. 7.Thou Must Engage
Pinterest is a social network, so take the
time to form relationships with other
users and to build a community
around your brand. When you see
that users have re-pinned your items,
comment and thank them. Follow
other users, and this will encourage
them to follow you in return. Don‟t
just lurk!
(source: adapted from http://www.jeffbullas.com/2012/02/02/7-
ways-to-use-pinterest-to-promote-your-business/)

10. 8. Pinning is Easy
• The Pinterest bookmarklet makes it
easy to pin as you surf!
• Simply install the add-on to your
choice of browser, when you see an
image worth pinning to one of your
boards click the icon and it does the
rest!

11. Thanks..
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