Presentation given to Chamber Executives at the 2008 KCCE / ICEA Fall Conference September 25, 2008.

1. Effectively Utilizing Social Media to Engage Members Todd Earwood

2. Confession

3. Todd, Do you REALLY know about our Chamber world???

4. Not a Tech Company

5. Members Are King!

6. Company What is Social Media?

7. Company Rules of the Road

8. Company Why it fits the Chamber

9. Top 5 Tools Top 5 Tools

13. SM Examples Too Many Options

14. Marketing

15. Shift Over time… the web changed

16. 06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

17. If You Act Like You’re Listening

18. Here’s What They Think

19. Share The Mic

20. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 TRUST

21. Company Rules of the Road

22. Know the Audience Know Your Audience

23. Conversations Conversations are happening

24. Listen Listen

25. Don’t Have to Yell Not a Shouting Match

26. Share Control Share Control

27. Trust Trust

28. Why it fits the Chamber Why it fits the Chamber

29. Original Social Network

30. Not Customers Not Customers

31. Want to participate Want to Participate

32. Top 5 Tools Top 5 Tools

33. Share photos Let Prospects SEE Your Value

38. Blogs Steady Wins The Race

47. Email Marketing Use Email For Participation

49. Email Marketing Many Fall For The FREE Prize

50. Email Marketing Measure For Margin

54. Company Start Slow