From the Wild and Scenic Film Festival 2009. Presentation by Joey Shepp of Earthsite.
The world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video.
In this workshop learn how to leverage the latest online tools to promote, distribute, and enhance your film making; gain a global audience, make money with advertising, and be prepared for the future of online video.
1. Online Tools for the Future of Film Making
Presented by Joey Shepp
January 10th, 2009
2. Wild and Scenic
• Earthsite managed the
Online Video Campaign
for the Wild and Scenic
Film Festival 2008 and
2009.
3. Earthsite Company
• Earthsite is a New Media Agency for
Sustainable Brands. We specialize in green
and social design, web 2.0 development,
and social media marketing.
• Headquarters in Fairfax, CA, just north of
San Francisco.
our new design studio
22. Distribution to
Social Media Networks
Network Priority Marketing Tool Notes
• broadcasting network, basis for video distribution
1 Blip.TV •
•
automatically uploads to iTunes podcast directory
automatically updates Facebook Fan Pages
• Gain ‘Fans’
2 Fan Page •
•
Measure traffic with ‘Insights’
Add video and applications
• Gain ‘Subscribers’
2 User Channel •
•
Upload Videos
Subscribe, Favorites, Playlists
• Add your postcast ‘feed’ to the iTunes directory
3 Podcast • Measure your subscribers
• Gain ‘Subscribers’
4 User Channel • Upload Videos
• Create a page
4 MySpace Page • Gain ‘Friends’
Distribute Media + Gain Subscribers
23. Video Distribution System
Upload directly to YouTube Timed Release of Videos
Manage a Channel Automatically iTunes Podcast
Gain Subscribers Distributes Video
to Primary Networks
Edit and Fan Page
Upload Videos
Gain Subscribers Blogger, MovableType, TypePad,
WordPress, WordPress.com,
Drupal
24. Internet TV
• Miro
• Download Video
• Bit Torrent
• Boxee
• AppleTV
• xBox360
• Hulu
• Free TV online
• Joost
• Media Center
26. Green Festival TV
• Leading with vision of
year round content
• Onsite Audio/Video
Recording, Post-
Production
• Online Media
Distribution, Maintain
Video/Audio Libraries
• iTunes Podcast
• Facebook Integration
• Green Festival TV
• Green Festival Radio
27. Green Festival TV
2007 2008
140+ Chicago
Speakers - 12
Seattle
Interviews - 9
Total Video Pieces Speakers - 13
Washington DC
Interviews - 21 Chicago
Speakers - 12 Interviews - 5
4,200 minutes San Francisco
Speakers - 13
70+ hours Interviews - 3
Speakers - 12
Washington DC
Interviews - 5
Speakers - 13
San Francisco
Interviews - 5
Speakers - 13+
28. Your Environment
Road Trip
• Road Trip across
America
• Interviews with
Environmental
Leaders
• Minimal Technology