Earnest's top 12 essential benchmarks for B2B marketing professionals. Statistics about budget, channels, social media, ROI and a bunch of other key facts for marketers.

1. Essential Benchmarks
For B2B marketers

2. 12 of the best B2B
benchmarks from
Earnest’s latest e-book,
‘Essential Benchmarks
for B2B Marketers’
#essentialbenchmarks
Essential Benchmarks – Top 12 Highlights
Read the full report here

3. 79% of C-suite
executives agree that
not measuring ROI
makes it hard to
justify investment in
marketing budgets.
(Source: b2bmarketing.net)
01

4. 9.31% the average
size of a marketing
budget in 2014 vs.
6.8% in 2013.
(Source: CMO Survey)
02

5. 27% of B2B
marketing budgets
are now spent on
digital strategies.
(Source: dmnews.com)
03

6. 34% of all the
leads generated
in 2013 came
from inbound
sources.
(Source: MarketingProfs.com)
04

7. 05
93% of B2B
marketers are
now using content
marketing, and
finding that it
delivers 3 times
more leads than
traditional marketing.
(Source: Marketingprofs.com)

8. Best in class
marketers generate
about 17.5%
of their leads via
social media.
(Source: marketingcharts.com)
06

9. 3.4% the response
rate for letter sized DM
vs. 0.12% for email.
(Source: marketingcharts.com)
07

10. Personalising
your direct mail
can go a long
way, improving
response rates
by 3-10 times.
(Source: briefyourmarket.com
08

11. 45.9% of emails
were opened on a
smartphone in 2013.
(Source: yesmail.com)
09

12. 65% of B2B
marketers have
acquired a customer
through LinkedIn –
more than Facebook
(43%) and
Twitter (40%).
(Source: marketingcharts.com)
10

13. Organic search
still accounts for up
to 40% of referrals
for B2B websites.
(Source: forbes.com)
11

14. 95% of B2B
professionals say that
face to face meetings
are essential for the
development and
retention of long term
relationships.
(Source: hbr.org)
12

15. That was just some of the highlights from the
‘Essential Benchmarks for B2B Marketers’ e-book
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