Do you feel overwhelmed when it comes to marketing your business online? Once you have a website, what's next? You are not alone. Many business owners - both those starting out and even seasoned professionals - experience frustration when it comes to internet marketing. Where do you start?

1. 2012 State of Internet Marketing

2. Internet Marketing is Permission Marketing
• Statistics tell the story
• Encourage your input & questions
• Take one thing that you can apply to your company
• Walk away with components small business
websites should embrace!
For the full presentation and handouts go to:
www.SmallBusinessMiracles.com/WBC

3. Marketing Yesterday

4. What’s Wrong with Yesterday’s Tactics?
800-555-1234
Annoying
Salesperson

5. Marketing Today

6. Statistics Tell the Story

7. Statistics Tell the Story
More than 3/4 of the total population will
be online in 2012.

8. Statistics Tell the Story
Online video viewers will reach 169.3 million in
2012.

9. Statistics Tell the Story
88.1% of US internet users ages 14+ will browse
or research products online in 2012.

10. Statistics Tell the Story
Content Marketing is the cheapest cost per lead
for inbound marketing channels, while trade
shows have the highest cost for outbound channels.

11. Statistics Tell the Story
Consumers are using multiple devices on a daily
basis depending on the time of day and their
current location.

12. Statistics Tell the Story
Conversion rates are 105% higher when
consumers interact with reviews and ratings.

13. What Does This Mean for You?
The Truth:
• Online marketing is not optional.
• Google is the new Yellow Pages.
• It will take work.

14. What Does This Mean for You?
The Benefits:
• Internet marketing is scalable.
• If your website is built right you can make changes on
the fly without knowing how to program.
• You can track real-time
results.
• You can compete with
businesses bigger than
yours and still remain a
1-person operation.

15. What Does This Mean for You?
The Ugly:
• 65% of small businesses have a website, but only
19% update it once a week, and 10% update it once
a year.
• 21% use tools to monitor web traffic, but
astonishingly 63%
don’t have tools to
monitor traffic.

16. What Does This Mean for You?
The Positive:
You are here and we are going to help you!

17. Time to Take Action!
Key Components Your Website Should Embrace

18. Internet Marketing is Like Dating…
You don’t ask someone to marry you on the first date.
You get to know each other first…then once you know
the whole package is good you put a ring on it.
The following components
will help in the initial
phase of courting your
online customers.

19. Key Component #1
A clear description of who you are.
Your website visitor shouldn’t have to turn into an
investigator to find out who you are and what you do.
Clearly state on the homepage:
• Your business name
• Your product and/or services.

20. Key Component #2
A Website URL that is easy to remember
and makes sense.
Don’t make things complicated. Your domain is your brand.
It should be easy for someone to remember and type into a
web browser.
Recommendation –
Use a .com URL,
it’s what consumers
are used to.

21. Key Component #3
Navigation that is user friendly.
Clear navigation and links to pages that are important are
crucial to not only user experience of your website, but it’s
also important in building trust.
Your navigation and sitemap
serves as a guide to a user on
how to find what they are
looking for.

22. Random Photo
This is Darby, he is my cat and he hopes you are
paying attention!

23. Key Component #4
Easy to find contact information.
Don’t lose a customer because
they couldn’t figure out how to
contact you.
Recommendation: Have your
contact information in the upper left
or right corner of your website. I’d also
suggest having it in the footer on every page.
Allow visitors to contact you via telephone or email. Give them
choices – as consumers we like to be given choices.

24. Key Component #5
Customer Testimonials and Reviews
Using testimonials helps to build trust with online visitors.
• Your testimonials must be true and genuine, don’t
make them up.
• Use the actual customer name if you can.
70% consult reviews or ratings before purchasing
(BusinessWeek, Oct. 2008)

25. Key Component #6
Call to Action
What do you want your website visitors to do?
• Call for a quote?
• Submit an inquiry form?
• Request a coupon?
• Shop specials?
You must guide them in their next steps if you
want them to take action.

26. Random Photo
Darby worked very hard to get this presentation done in
time and he hopes you are enjoying it!

27. Key Component #7
Know the basics of search engine marketing
If you build it, they won’t come, unless
you know the basics of search engine
marketing.
• Use correct keywords throughout
your text.
• Be sure and link pages within
your site using those keywords.
• Create search engine friendly
page titles and URLs.

28. Key Component #8
Fresh Quality Content Consistently
Your website will be the first impression of your
business. Give them what they are looking
for and give them a reason to come
back.
• Content will help you become the
expert in your industry.
• Content will also help with search marketing
efforts.
• A website that doesn’t contain content will
not only have a tough time getting ranked in
search engines, but it will have a hard time staying
there.

29. Key Component #9
Secure Hosting Platform
Having your website hacked can be a nightmare, especially after you
have put so much effort, blood, sweat and tears into it.
Make sure that you are hosting your site on a secure platform, making
updates to any open source software and backing up your website on a
consistent basis.

30. Key Component #10
A User Friendly Design
Website users have short attention spans. Your design must be user
friendly and encourage them to spend time on your website. Simplicity and
basic colors are best. Your content should be the focus.
Recommended practices that will make your site easy to read:
• Break down content into short paragraphs with headers if necessary.
• Use bullet points.
• Highlight important words and phrases.

31. Random Photo
Darby hopes you enjoyed today’s presentation!

32. Time for Questions

33. For the full presentation and handouts go to:
www.SmallBusinessMiracles.com/WBC
Please call or email with questions.
Laura Lake
816.842.0100
llake@smallbusinessmiracles.com