観光案件向けに作成したプレゼンテーションスライドの一部を抜粋しました。マレーシア観光産業の基本的な情報や政府政策が中心になっています。 来年は『Visit Malaysia Year 2014』の年、外国人旅行者数2,800万人が目標です。外国人旅行者誘致のため、数多くのイベントが開催されると思います。

1. Tourism Industry
in Malaysia (Yr2013)

2. Rich tourism resources
of Malaysia

3. Abundant nature

4. Fascinating
historic sites

5. Great variety
foods

6. Exciting
events

7. Enjoy and
relax

8. And shopping paradise!

9. The world’s 10 best shopping cities
No 4. Kuala Lumpur

10. Globe Shopper City Index (Asia Pacific)
No 2. Kuala Lumpur

11. Government Action?

13. Malaysia Tourism Transformation Plan
2020:36:168

14. Malaysia Tourism Transformation Plan
million tourist arrivals

15. Malaysia Tourism Transformation Plan
billion ringgit revenue

16. Malaysia Tourism Transformation Plan
by

18. “
To implement the VMY
programmes, the Gov. will
allocate RM1.2 bln for
operating and
development expenditure
in 2013 and 2014,
including for promotion
and advertising.”

20. 12 NKEAs

21. No
EPPs
2020 GNI
(RM million)
EPP 1.0
Positioning Malaysia as a Duty-Free Shopping Destination
7,838.3
EPP 2.0
Designating Bukit Bintang-Kuala Lumpur City Centre Area as a Vibrant
Shopping Precinct
1,159.2
EPP 3.0
Establishing Premium Outlets in Malaysia
EPP 4.0
Establishing Malaysia as a Global Biodiversity Hub
EPP 5.0
Developing an Eco-Nature Integrated Resort
EPP 6.0
Cruise Tourism – Creating a Straits Riviera
EPP 7.0
Targeting More International Events
426.7
EPP 8.0
Dedicated Entertainment Zones (DEZ)
740.4
EPP 9.0a
Developing Local Expertise and Better Regulating the Spa Industry
374.1
EPP 9.0b
Golf Tourism
147.2
EPP 10.0
Establishing Malaysia as a Leading Business Tourism Destination
3,947
EPP 11.0
Enhancing Connectivity to Priority Medium Haul Markets
3,310.5
EPP 12.0
Improving Rates, Mix and Quality of Hotels
5,528.7
875.2
1,486.9
706.6
1,758.2

22. International assessment?

23. Malaysia is #10
in World’s Top
Tourist
Destination
from UNWTO

24. International Tourism Receipts
(US$ million)
20,250
19,656
18,115
2010
2011
2012

25. Malaysia is
#34 in World
#2 in ASEAN

26. Highly acclaimed!

27. Problems?

28. 1. Tokyo (Japan)
2. Singapore
7. Seoul (South Korea)
16. Hong Kong
・・・
30. Kuala Lumpur (Malaysia)

29. 1
Friendliest locals
Friendliest taxi drivers
Best taxi services
Cleanest streets
Ease of getting around
Best public transport
Best value for money
Best for shopping
Safest city
10
20
30
40

30. Performance and Target

31. Tourist arrivals
(000)
36,000
24,714
25,033
26,000
2011
2012
2013
28,000
2014
2020

32. Tourist arrivals
x1.44
2011
2012
2013
2014
2020

33. %
CAGR Yr2011/Yr2012

34. 25,408
2012
28,199
2011
25,790
Tourist arrivals
2013
2014
2020

35. Revenue
(RM B)
168
58.3
60.6
2011
2012
2020

36. Revenue
x2.8
2011
2012
2020

37. %
CAGR Yr2011/Yr2012

38. Revenue
82
2011
2012
2020

39. Tourist arrivals
25.03 million
(Yr 2012)

40. Have a nice trip!