As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers...we read a lot of stuff. We read most of this content hoping that we will find some information that can directly impact our marketing strategy, perhaps a new idea to look further into or an important piece of news that impacts the industry. But what about things that can indirectly impact our careers? Like inspiration and motivation? What about the stuff that keeps us going when we're knee deep in data wondering if we even know what marketing is anymore? The slides and quotes below may not have any statistics or case studies, but they may make you a better marketer by inspiring you and changing the way you approach your job. Traditional and new media marketing are both represented, with sources ranging from "The Father of Advertising," David Ogilvy, to inbound marketers like Brian Halligan and Dan Zarrella. There are even quotes from people who weren't explicitly marketers, although they definitely knew a thing or two about the industry. If you enjoy the presentation, feel free to share it. We want to make it as easy as possible to share this inspiration. In a blog post, we included quick links to tweet each individual post: http://bit.ly/14qDqWk We also pinned each individual image to a Pinterest board: http://bit.ly/13iRhcv and will be sharing them on Facebook and Twitter. If one image stands out to you, feel free to share that as well.

1. 25 Quotes
to Inspire Any
Marketer
Curated by eZanga.com
@eZangaInc

2. “The aim of marketing is to know and
understand the customer so well the product
or service fits him and sells itself.”
-Peter Drucker

3. “Business only has
two functions –
marketing and
innovation.”
- Milan Kundera

4. “Whether people like it or not, my marketing thought
is if you keep something in front of people for too
long, they get used to it.”
- Shahrukh Khan

5. “Instead of one-way
interruption, Web
marketing is about
delivering useful
content at just the
precise moment that a
buyer needs it.”
- David Meerman Scott

6. “Don’t find customers for your products,
find products for your customers.”
- Seth Godin

7. “The aim of marketing is to
get customers to know, like
and trust you.”
- Unknown

8. “In today’s
information age of
Marketing and Web
2.0, a company’s
website is the key
to their entire
business.”
- Marcus Sheridan

9. “People shop and learn in a whole new way
compared to just a few years ago, so marketers
need to adapt or risk extinction.”
- Brian Halligan

10. “Marketing isn’t magic.
There is a science to it.”
- Dan Zarrella

11. “Marketers need to build digital
relationships and reputation before closing
a sale.”
- Chris Brogan

12. “By listening,
marketing will
re-learn how to
talk.”
- Doc Searls & David Weinberger

13. “Marketing
is what you
do, not what
you say.”
- Andy Sernovitz

14. “You now have to decide what
‘image’ you want for your
brand. Image means
personality. Products, like
people, have personalities, and
they can make or break them in
the market place.”
- David Ogilvy

15. “Without promotion
something terrible
happens…nothing!”
- P.T. Barnum

16. “Approach each customer with the idea of helping
him or her solve a problem or achieve a goal, not
of selling a product or service.”
- Brian Tracy

17. “No great marketing decisions
have ever been made on
qualitative data.”
- John Sculley

18. “Advertising is
the greatest art
form of the
twentieth
century.”
- Marshall McLuhan

19. “Marketing is not the art of finding clever ways
to dispose of what you make. It is the art of
creating genuine customer value.”
- Philip Kotler

20. “So sure, start
with a slogan. But
don't bother
wasting any time
on it if you're
merely going for
catchy. Aim for
true instead.”
- Seth Godin

21. “There's no
such thing
as a passive
audience.”
- Dan & Chip Heath

22. “You are the sum total of what people do and
feel when interacting with your stuff.”
- Andy Sernovitz

23. “A thrilled
customer is the
most potent
marketing
asset your
organization
can leverage.”
- John Jantsch

24. “Give them quality. That's the best kind of
advertising.”
- Milton Hershey

25. “A brand is an
emotional response
to the image or name
of a particular
company, product, or
person.”
- Erik Deckers

26. “The most basic way to get someone's
attention is this: Break a pattern.”
- Dan & Chip Heath