Join eMarketer Principal Analyst Jeffrey Grau to learn about eMarketer’s new US retail ecommerce forecast, which predicts online retail developments over the next five years.

1. M A R C H 2 4 2 0 1 1 The Future of US Retail Ecommerce Presented by: Jeffrey Grau Principal Analyst Sponsored by:

4. Retail ecommerce sales have rebounded from the recession Online sales will have 10.3% CAGR from 2010 to 2015

5. Forecasters are closer in agreement than meets the eye Twitter: #eMwebinar

6. Ecommerce is growing several times faster than store sales

7. Ecommerce’s share of total retail sales is small but growing

8. Consumers shop online for price, convenience and selection. These benefits are even more compelling during the holidays.

9. Ecommerce growth engine: mobile commerce 58.2% CAGR

10. Ecommerce growth engine: social commerce 93.4% US CAGR

11. Ecommerce growth engine: daily deal sites 35.1% CAGR

13. Online shoppers Definition: Internet users ages 14+ who have browsed , researched or compared products online within the past year but have not necessarily bought online

14. Most internet users have discovered the benefits of online shopping Online shoppers will have 3.1% CAGR from 2010 to 2015

15. Online research is now a mainstream activity. Even the most resistant consumers in each group have high usage rates.

16. Consumers usually shop online to check prices , find a retailer and compare product features

17. Consumers have honed their online shopping skills

18. Smartphones are a relatively new (but increasingly important) research tool in the online shopper’s toolbox

19. Online buyers Definition: Internet users ages 14+ who have made at least one purchase online within the past year Twitter: #eMwebinar

20. Seven out of ten internet users are online buyers Online buyers will have 3.9% CAGR from 2010 to 2015

21. Most online shoppers have stepped up to become online buyers

22. Online retailers who help consumers overcome their resistance to online shopping will be rewarded with higher sales

23. Ecommerce sales per online buyer is growing faster than online buyers Spending per online buyer will have 6.2% CAGR from 2010 to 2015

24. Women heavily outspend men in several large categories. Men are not nearly as dominant in any of the categories shown

25. Online buying drops off at each end of the age spectrum

26. Teen girls are buying online at higher rates

27. The online buying rate rises going up the income ladder

28. Lower income online buyers are having a greater impact on ecommerce Twitter: #eMwebinar

32. Delivering Value to Global Brands B2B FinServ Travel & Hospitality Retail Consumer

34. Twitter Hashtag – #eMwebinar The Future of US Retail Ecommerce Questions & Answers Registrants will receive an email tomorrow that includes a link to view the deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 [email_address] Presented by: Jeffrey Grau Principal Analyst, eMarketer, Inc. Sponsored by: