Intel, Ford, and Microsoft are facing the challenge of managing global social media strategies as social network usage grows worldwide. While Facebook and Twitter provide a base, local social networks remain important in some countries like China. The companies are working to create unified global strategies while allowing for local adaptation. Intel shares best practices between offices and created a global Facebook presence. Ford pairs digital and social media leads in each market. Microsoft consolidated regional Facebook pages into a single global page to make it easier for fans to find their local content. Managing social media at a global scale requires coordination while allowing flexibility for local execution.
49. Social Isn’t Getting the Credit It Deserves
$0.53 +88%
The Four Challenges to Measuring ROI from Social Media & How to Solve Them
50. Drove a 15% increase in overall bookings
attributed to Facebook
VIRGIN AIRLINES
Virgin America
The Four Challenges to Measuring ROI from Social Media & How to Solve Them
51. Disconnected Tools, Data and Workflow
CMS Analytics Publishing Listening
The Four Challenges to Measuring ROI from Social Media & How to Solve Them
52. Adobe: Social Under a Single Platform
Publishing & Engagement
Listening & Moderation
Measurement & Analytics
Social Advertising
Social Content Management
Segmentation & Targeting
Expertise: Strategy and Execution
The Four Challenges to Measuring ROI from Social Media & How to Solve Them