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21st Century Mobile Lifestyle
       and Other Learning Experience

                                              CSL Limited
                                            September 2011



                                                  Strictly Confidential
These documents are confidential and intended for the named recipient(s) only. Any further use, copying and
dissemination of the information without permission of CSL is prohibited. If you are not the intended recipient(s), you
must not read, print, retain, copy, distribute, forward or take any or refrain from taking any action in reliance on it or
any of its attachments and should contact the issuer immediately.




                                                           1
"We don't like their sound, and guitar music is on the way out."
       - Decca Recording Co. rejecting the Beatles, 1962



"Stocks have reached what looks like a permanently high plateau."
    - Irving Fisher, Professor of Economics, Yale University, 1929


       "Everything that can be invented has been invented."
    - Charles H Duell, Commissioner, US Office of Patents, 1899
"I think there is a world market for maybe five computers."
              - Thomas Watson, chairman of IBM, 1943

                   "But what ... is it good for?"
 - Engineer at the Advanced Computing Systems Division of IBM,
               1968, commenting on the microchip

   "There is no reason anyone would want a computer in their
                             home."
- Ken Olson, president, chairman and founder of Digital Equipment
                            Corp, 1977

             "640K ought to be enough for anybody."
                        - Bill Gates, 1981
Mobile Technology as the Catalyst of a Learner-centered Education Model

 • Post 90’s generation – Digital Native
    • Grow up with computer, internet, mobile devices
    • ICT influences the way they live, communicate, and learn

 • Technology-assisted learning: mobile connectivity and devices become a great tool


                                  The Power of Mobility:
            Instant, Interactive ,Multi-Media Learning Anytime, Anywhere




   Standalone             Desktop with            Portable Laptop
   workstation              connectivity
                                                                    Smart-pads and Smart-phones with
                                                                           wireless connectivity


         Embracing tools the students are already using,
               and leveraging them for education

                                             9
• 13 million mobile subscribers
• Approaching 200% mobile penetration
  rate
• 58% smart-phone users as of 2010
Re-thinking a 21st Century model of
technology-enabled education that is
student centric, allowing teachers to
become facilitators of learning, guiding
students to be responsible users of
technology.

We do not rely on technology to improve test scores, but the
enhanced learning environment created by devices like tablets,
smartphones, e-readers…etc.

Learning will become student centric
with improved engagement level and
real-time feedback, and can go beyond
the boundary of a classroom / school
as students will be able to have access
to information and learn anytime,
anywhere.
There needs to be a learning infrastructure that enables wireless
internet access for multiple devices at the same time, also
considering:
 Digital curriculum with interactive content
 Data security
 Privacy (eg personal records) vs Filtering?




    Leverage on public mobile/wireless
 infrastructure to minimize cost to enable
          ‘Connected Classrooms’
Other Learning Experience (OLE)

  Broadening students' horizons in non-academic areas for the
   development of a balanced life
  Developing self-respect and self-discipline among students
  Offering pastoral care through the mentor system
  Developing generic skills for life-long learning
  Preparing for the future careers
  Complement the examination subjects or career-oriented
   studies
  Improving knowledge and inter-personal relationship
  Enhancing the awareness of social affairs and increasing their
   civic awareness
14
Digital Inclusion + Other Learning Experience (OLE) –
“NICE” Computer Bank + “SLAM” Program
CSL is a sponsor of YMCA in launching Network Inclusion for Children Empowerment (NICE) to low
income families in Sham Shui Po, Tung Chung, Tseung Kwan O and Tin Shui Wai districts. Students
from underprivileged families are being given a netbook with mobile broadband access, IT
knowledge trainings as well as mentorship for their school and daily life. ‘NICE’ program has won
the Grand Award of Hong Kong ICT Awards 2010 under the category of Digital Inclusion.
NICE + SLAM Program Background & Key Objectives
   Polarization of rich and poor, and people living in poverty are growing:

    Gini Score                                     : 43.4 (highest in Asia)
    Share of income /expenditure                   : Poorest 10% : 2%
                                                     Richest 10% : 34.9%
                                                               Source: HKCSS, 2009


   Equal opportunity accesses to information and technology of the poor and the rich

   Synergy effects from NGO-Business-IT-Education partnership

   Paradigm of change, of learn, and of development

   Facilitating the competency of participant to apply and integrate IT into daily life
    and school learning

   Nurturing positive life-values of children through mentoring and use of IT device
Training Content

For Mentees One per month with focus on life value, IT, finance, time management

For Mentors    Continuous training on leadership, mentorship skills

For Mentees Individual contacts: Mentees and mentors contact through emails, telephone,
& Mentors   MSN, tuition, outdoor exposure and etc


For Parents    Training on computer and internet usage

For Mentees, A recognition scheme to encourage and appreciate the outstanding mentees,
Mentors,     mentors, teachers and even parents
Teachers,
Parents
Kick-off Ceremony :
                                    Mentors and
28 Nov 09 at YMCA
                                    children got
Headquarters
                                    together to
                                    play & learn




 Children got their
 Netbook at the
 first gathering
                      Ethnic Minority Children met
                      their mentors in the program
‘Servant Leadership’ - A Servant Leader of Integrity is a person who positively
influences others by putting others’ needs before one’s own and helping others to grow
and succeed in all aspects of life. The person also strives to live a life of consistency in
positive value, character and ethics.

                                  ‘I m so happy that I could surf on the net
                                  with my family members.’
                                  Jashanpreet Kaur, age 11




                                        ‘My mentor is my
                                        teacher and also my
                                        friend. I trust him.’
                                        Yan Lau, age 11




 ‘We got to know more about each other
 every time we met. We can learn from each
 other.’
 Roy Wong, UST mentor, age 20
20
one2free is actively engaged in providing affordable internet access
           and supporting online learning resources and offers synergy, in
           alignment with the objectives of Internet Learning Resource Centre
           (ILRC) under Hong Kong Council of Social Service (HKCSS)


By supporting and partnering with ILRC, CSL will be one step closer
to fulfilling our Vision:


       Communications for Everyone,
          Connecting Everything,
Unleashing the Potential of Human Networks.

              連繫每顆心,接通全世界,
                    盡展人脈網絡潛能 。
Acknowledgement:

YMCA
NICE + SLAM Mentor & Mentees: Hugo Lui, David Chu (朱瑞
麟小朋友), and Eric Nesar

 For further information, please contact:
     Irene Leung
             Executive Vice President, Mass Market, CSL Limited
             Vice President, HKITF and Councilor of E Learning Consortium




 22

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MOBILE OLE

  • 1. 21st Century Mobile Lifestyle and Other Learning Experience CSL Limited September 2011 Strictly Confidential These documents are confidential and intended for the named recipient(s) only. Any further use, copying and dissemination of the information without permission of CSL is prohibited. If you are not the intended recipient(s), you must not read, print, retain, copy, distribute, forward or take any or refrain from taking any action in reliance on it or any of its attachments and should contact the issuer immediately. 1
  • 2.
  • 3. "We don't like their sound, and guitar music is on the way out." - Decca Recording Co. rejecting the Beatles, 1962 "Stocks have reached what looks like a permanently high plateau." - Irving Fisher, Professor of Economics, Yale University, 1929 "Everything that can be invented has been invented." - Charles H Duell, Commissioner, US Office of Patents, 1899
  • 4. "I think there is a world market for maybe five computers." - Thomas Watson, chairman of IBM, 1943 "But what ... is it good for?" - Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip "There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of Digital Equipment Corp, 1977 "640K ought to be enough for anybody." - Bill Gates, 1981
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Mobile Technology as the Catalyst of a Learner-centered Education Model • Post 90’s generation – Digital Native • Grow up with computer, internet, mobile devices • ICT influences the way they live, communicate, and learn • Technology-assisted learning: mobile connectivity and devices become a great tool The Power of Mobility: Instant, Interactive ,Multi-Media Learning Anytime, Anywhere Standalone Desktop with Portable Laptop workstation connectivity Smart-pads and Smart-phones with wireless connectivity Embracing tools the students are already using, and leveraging them for education 9
  • 10. • 13 million mobile subscribers • Approaching 200% mobile penetration rate • 58% smart-phone users as of 2010
  • 11. Re-thinking a 21st Century model of technology-enabled education that is student centric, allowing teachers to become facilitators of learning, guiding students to be responsible users of technology. We do not rely on technology to improve test scores, but the enhanced learning environment created by devices like tablets, smartphones, e-readers…etc. Learning will become student centric with improved engagement level and real-time feedback, and can go beyond the boundary of a classroom / school as students will be able to have access to information and learn anytime, anywhere.
  • 12. There needs to be a learning infrastructure that enables wireless internet access for multiple devices at the same time, also considering:  Digital curriculum with interactive content  Data security  Privacy (eg personal records) vs Filtering? Leverage on public mobile/wireless infrastructure to minimize cost to enable ‘Connected Classrooms’
  • 13.
  • 14. Other Learning Experience (OLE)  Broadening students' horizons in non-academic areas for the development of a balanced life  Developing self-respect and self-discipline among students  Offering pastoral care through the mentor system  Developing generic skills for life-long learning  Preparing for the future careers  Complement the examination subjects or career-oriented studies  Improving knowledge and inter-personal relationship  Enhancing the awareness of social affairs and increasing their civic awareness 14
  • 15. Digital Inclusion + Other Learning Experience (OLE) – “NICE” Computer Bank + “SLAM” Program CSL is a sponsor of YMCA in launching Network Inclusion for Children Empowerment (NICE) to low income families in Sham Shui Po, Tung Chung, Tseung Kwan O and Tin Shui Wai districts. Students from underprivileged families are being given a netbook with mobile broadband access, IT knowledge trainings as well as mentorship for their school and daily life. ‘NICE’ program has won the Grand Award of Hong Kong ICT Awards 2010 under the category of Digital Inclusion.
  • 16. NICE + SLAM Program Background & Key Objectives  Polarization of rich and poor, and people living in poverty are growing: Gini Score : 43.4 (highest in Asia) Share of income /expenditure : Poorest 10% : 2% Richest 10% : 34.9% Source: HKCSS, 2009  Equal opportunity accesses to information and technology of the poor and the rich  Synergy effects from NGO-Business-IT-Education partnership  Paradigm of change, of learn, and of development  Facilitating the competency of participant to apply and integrate IT into daily life and school learning  Nurturing positive life-values of children through mentoring and use of IT device
  • 17. Training Content For Mentees One per month with focus on life value, IT, finance, time management For Mentors Continuous training on leadership, mentorship skills For Mentees Individual contacts: Mentees and mentors contact through emails, telephone, & Mentors MSN, tuition, outdoor exposure and etc For Parents Training on computer and internet usage For Mentees, A recognition scheme to encourage and appreciate the outstanding mentees, Mentors, mentors, teachers and even parents Teachers, Parents
  • 18. Kick-off Ceremony : Mentors and 28 Nov 09 at YMCA children got Headquarters together to play & learn Children got their Netbook at the first gathering Ethnic Minority Children met their mentors in the program
  • 19. ‘Servant Leadership’ - A Servant Leader of Integrity is a person who positively influences others by putting others’ needs before one’s own and helping others to grow and succeed in all aspects of life. The person also strives to live a life of consistency in positive value, character and ethics. ‘I m so happy that I could surf on the net with my family members.’ Jashanpreet Kaur, age 11 ‘My mentor is my teacher and also my friend. I trust him.’ Yan Lau, age 11 ‘We got to know more about each other every time we met. We can learn from each other.’ Roy Wong, UST mentor, age 20
  • 20. 20
  • 21. one2free is actively engaged in providing affordable internet access and supporting online learning resources and offers synergy, in alignment with the objectives of Internet Learning Resource Centre (ILRC) under Hong Kong Council of Social Service (HKCSS) By supporting and partnering with ILRC, CSL will be one step closer to fulfilling our Vision: Communications for Everyone, Connecting Everything, Unleashing the Potential of Human Networks. 連繫每顆心,接通全世界, 盡展人脈網絡潛能 。
  • 22. Acknowledgement: YMCA NICE + SLAM Mentor & Mentees: Hugo Lui, David Chu (朱瑞 麟小朋友), and Eric Nesar For further information, please contact:  Irene Leung  Executive Vice President, Mass Market, CSL Limited  Vice President, HKITF and Councilor of E Learning Consortium 22