Infographic: What Marketers Need to Succeed

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eCornell breaks data down from four reputable sources to show why marketing professional development is necessary for success and increased profitability.

Negócios

WHAT DOES YOUR
MARKETING TEAM

86% of companies are investing in
professional development. Are you putting
your money behind the right programs?

eCornell asked business leaders
what their marketing teams need in order to
increase productivity and profitability.

NEED TO SUCCEED?
WHAT DO BUSINESS LEADERS WANT?

What Business Leaders Want

87%

Need a stronger
understanding of
the target market

86%

Need to develop their knowledge
of marketing

85%

Need an alternative to brick and
mortar training

83%

92%

Believe more marketing training
will increase revenue

Need a common marketing
language and practice

FAST RESULTS, REPUTABLE SOURCE

91%

of eCornell students complete
their courses

87%
1-3 Months
program duration

Want programs where their team
interacts with industry & subject
matter experts

98%

of companies renew their
training with eCornell

Companies that spent at least $1500 per employee on professional development showed:

24%

higher gross
profit margins

Thinking about professional development
for your marketing team?
Sources: eCornell.com, ChiefExecutive.net ,
American Society for Training and Development, HR Magazine

218%

higher revenue
per employee

www.ecornell.com/strategy
© 2013 eCornell

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Infographic: What Marketers Need to Succeed

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Infographic: What Marketers Need to Succeed

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