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The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]
Agenda ,[object Object],[object Object],[object Object]
Evolution of the Marketplace The online marketplace of choice ,[object Object],[object Object],[object Object]
Competing to Win the Buyer Deals worth talking about ,[object Object],[object Object],[object Object]
Competing to Win the Seller Preferred online channel ,[object Object],[object Object],[object Object]
Competing to Win the Buyer – Selection Fixed Price Qty Sold from Multi-Qty Listing
Competing to Win the Buyer – Value ,[object Object],[object Object],[object Object],[object Object]
Competing to Win the Buyer – Value Everything has free shipping
Competing to Win the Buyer – Trust Paid out more than 3X as much in PowerSeller Discounts  in January ’09 vs. July ’08
Competing to Win the Seller – Velocity Free Shipping  Detailed item titles and all item specifics Recent sales for Fixed Price listings Your DSR scores ,[object Object],[object Object],[object Object],[object Object],Success Factors
Competing to Win the Seller – Efficiency Tabbed interface makes information  easier to find Return Policy Payment Policy Shipping Options Item Condition Better Photos
Competing to Win the Seller – Efficiency
Competing to Win the Seller – Predictability
Competing to Win the Seller – Predictability ,[object Object],[object Object]
Some things we are working on…
Competing to Win the Buyer – Selection
Competing to Win the Buyer – Value
Competing to Win ,[object Object],[object Object],[object Object],[object Object],the Buyer – Trust the Seller – Efficiency
Competing to Win the Seller – Efficiency X
Competing to Win the Seller – Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object]
Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer – Trust the Seller – Velocity Competing to Win

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