eCommerce Summit Atlanta PRWeb

Use Your News to Drive Traffic to Your Site Sophie Shiatis [email_address]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Are You Doing to Drive Traffic? Source: 2008 Elliance, Inc.

An Integrated Channel Strategy is Ideal Source: PRWeb Customer Research 2009

Nowadays Having Your News Online is Essential ,[object Object],[object Object],[object Object],Source: 2008 Pew Internet Research

News Releases Have New Life and Purpose

Newspapers and Magazines are in Decline ,[object Object],[object Object],Source: The State of the News Media 2009

Blog Readership Takes Off 133 Million Blogs Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Growing Blogger Community is an Excellent Place to Generate Interest ,[object Object],[object Object],Source: Technorati: State of the Blogosphere 2008

The Impact of Social Media on Search Source: 2008 Elliance, Inc.

The Rules for Online News Releases & Optimization

The Rules for Online News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: David Meerman Scott, The New Rules of PR

Making the Most of Your News Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Types Source: PRWeb Customer Research 2009

So What Now? Use News Releases to Tap Into The Power of Search ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Optimized News Releases Impact Visibility Source: Elliance, SearchEngineLand.com 2008

Keyword Research Source: Elliance, SearchEngineLand.com 2008

The Average Search Query is Growing Longer, so Look for Multi-Word Phrases Source: comScore Blog 2009

You Don’t Need to Identify Thousands of News Search Terms, Just Two or Three ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Greg Jarboe, SEO-PR

News Release Advice from PRWeb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Google Trends to Check Search Volume in Google and Google News Source: www.google.com/trends

Keyword Discovery Has Searches From CNN, Google News and Yahoo! News Source: www.keyworddiscovery.com/

Users See 120 Characters of Headline in Yahoo! News, 60 in Google News Sources: Yahoo! News and Google News Yahoo! News Google News

Online Videos, Images, RSS Feeds and Podcasts Extremely Sticky Source: PRWeb.com

Create a Landing Page that Contains Information That is Valuable to a User Source: PRWeb.com

Most Important Success Indicator is Driving Traffic Source: PRWeb Customer Research 2009

Pillar Generates $20k From a Single Press Release Source: PRWeb.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],“ I sent the release out in the morning and that same afternoon, I had someone call me who had read my news release and wanted to learn more about our services” ~ Richard Lee

ResortQuest Secures Better Search Engine Rankings Source: PRWeb.com

ResortQuest Now Appears in Top 5 Rankings with 100s of Quality Keywords Source: PRWeb.com

In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Optimization Generates PR Outputs and Business Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Greg Jarboe, SEO-PR

eCommerce Summit Atlanta PRWeb

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eCommerce Summit Atlanta PRWeb