1. Phone Mashups Integrating Telephony & the Web Irv Shapiro CEO, Ifbyphone, Inc.

3. Phone mashups bridge the gap Phone Mashups Combine Data from the Web with Access From Any Telephone.

5. Phone Mashup Example Driving along. Lost. See phone number on building. Dial Telephone Access Geotagging Mashup and speak current location and destination phone numbers. Directions for navigating from the first telephone number to the second are read to the user. MASHUP 847 676 6500

7. Ifbyphone Architecture Applications Developer Tools Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies Smart Click to Call Call Routing Customer Interactions Voice Broadcast Dev. Support Reports Billing Customer Support EXTENSIVE FAMILY OF HTTP/HTTPS BASED APPLICATION PROGRAMMING INTERFACES FULLY AUTOMATED CALL PROVISIONING, VOICEXML/CCXML GENERATION, CALL ROUTING PSTN VOIP FULLY REDUNDANT MULTIPLE DATA CENTERS MULTIPLE TELCO CARRIERS INTERNET WEB BROWSERS Web Site

9. How do you keep the costs down? Telephony and IVR costs are kept low by leveraging the best of Open Source, Custom Software Development, carrier grade VoiceXML/CCXML technologies and G711 carrier grade VOIP peering.

10. Ifbyphone Backend Architecture Dialog Controller Cluster Asterisk Call Control Cluster Voxeo VoiceXML/CCXML Cluster Basic Applications Route Directly to Asterisk Smart Applications Utilize both Voxeo and Asterisk Resources >500,000 lines of custom code

14. An eComm 2008 presentation – http://eCommMedia.com for more