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Why You Should NOT Do a
        Startup
        Mohan Belani
   Founder and Director, e27


       © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
             8 Prince George's Park Singapore 118407 | www.e27.sg

                            COMPANY CONFIDENTIAL
• Based in SV in 2006/2007
    • Founded e27 in 2007
    • Built Echelon to SEA’s largest
      tech startup event (#win)
    • Founded Gokil Games in
      2010
    • Failed and closed in 2011 

© 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
      8 Prince George's Park Singapore 118407 | www.e27.sg

                     COMPANY CONFIDENTIAL
“I want to build the best social gaming, voice
 chat, instant messaging, in app social network,
  music sharing, loyalty rewards location based
app…. And millions of people will download it and
                      use it”

                           - Wannabe Startup Founder 1
                                                 #FAIL
                © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                      8 Prince George's Park Singapore 118407 | www.e27.sg

                                     COMPANY CONFIDENTIAL
“I’m going to start an amazing company and sell
it for $1B... And then I’ll be an ANGEL INVESTOR”

                           - Wannabe Startup Founder 2
                                                 #FAIL



                © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                      8 Prince George's Park Singapore 118407 | www.e27.sg

                                     COMPANY CONFIDENTIAL
“All my friends are doing startups and I want to
do one too…. And I want to be in an incubator!
             Startups are so COOL!”

                           - Wannabe Startup Founder 3
                                                 #FAIL


                © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                      8 Prince George's Park Singapore 118407 | www.e27.sg

                                     COMPANY CONFIDENTIAL
“I’m awesome! I can code, talk to people, sell, do
online marketing, hire, fire, clean the office… I’m
                  awesome!!”

                            - Wannabe Startup Founder 4
                                                  #FAIL


                 © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                       8 Prince George's Park Singapore 118407 | www.e27.sg

                                      COMPANY CONFIDENTIAL
“Everybody in the world will use my product…. I’m
                  awesome!!”

                           - Wannabe Startup Founder 5
                                                 #FAIL



                © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                      8 Prince George's Park Singapore 118407 | www.e27.sg

                                     COMPANY CONFIDENTIAL
Why You Should NOT Do a Startup

• Your idea sucks, find a real problem
• No one is going to buy your company, focus on
  your customers
• Startups are not #fun or #cool
• Find a co-founder, don’t be a one man show
• Understand your market, find a niche

                © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                      8 Prince George's Park Singapore 118407 | www.e27.sg

                                     COMPANY CONFIDENTIAL
© 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
      8 Prince George's Park Singapore 118407 | www.e27.sg

                     COMPANY CONFIDENTIAL
Builk and Patai = #AWESOME-WIN

• Solving a real world problem (#win)
• Focused on growth, not selling out (#win)
• Works his ass off (#win)
• 2 founders, CEO and CTO, solid team with
  amazing experience (#win)
• Hyper focused on the Thai market and slowly
  expanding (#win)
                © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
                      8 Prince George's Park Singapore 118407 | www.e27.sg

                                     COMPANY CONFIDENTIAL
• E27 wants to help build the
      Thai startup ecosystem
    • mohan@e27.sg
    • Don’t be shy, say hi! 




© 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved.
      8 Prince George's Park Singapore 118407 | www.e27.sg

                     COMPANY CONFIDENTIAL

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Why you should not do a startup

  • 1. Why You Should NOT Do a Startup Mohan Belani Founder and Director, e27 © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 2. • Based in SV in 2006/2007 • Founded e27 in 2007 • Built Echelon to SEA’s largest tech startup event (#win) • Founded Gokil Games in 2010 • Failed and closed in 2011  © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 3. “I want to build the best social gaming, voice chat, instant messaging, in app social network, music sharing, loyalty rewards location based app…. And millions of people will download it and use it” - Wannabe Startup Founder 1 #FAIL © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 4. “I’m going to start an amazing company and sell it for $1B... And then I’ll be an ANGEL INVESTOR” - Wannabe Startup Founder 2 #FAIL © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 5. “All my friends are doing startups and I want to do one too…. And I want to be in an incubator! Startups are so COOL!” - Wannabe Startup Founder 3 #FAIL © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 6. “I’m awesome! I can code, talk to people, sell, do online marketing, hire, fire, clean the office… I’m awesome!!” - Wannabe Startup Founder 4 #FAIL © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 7. “Everybody in the world will use my product…. I’m awesome!!” - Wannabe Startup Founder 5 #FAIL © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 8. Why You Should NOT Do a Startup • Your idea sucks, find a real problem • No one is going to buy your company, focus on your customers • Startups are not #fun or #cool • Find a co-founder, don’t be a one man show • Understand your market, find a niche © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 9. © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 10. Builk and Patai = #AWESOME-WIN • Solving a real world problem (#win) • Focused on growth, not selling out (#win) • Works his ass off (#win) • 2 founders, CEO and CTO, solid team with amazing experience (#win) • Hyper focused on the Thai market and slowly expanding (#win) © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL
  • 11. • E27 wants to help build the Thai startup ecosystem • mohan@e27.sg • Don’t be shy, say hi!  © 2012 Optimatic Pte. Ltd, holding company of e27. All rights reserved. 8 Prince George's Park Singapore 118407 | www.e27.sg COMPANY CONFIDENTIAL