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© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Work… …Differently
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
On Creating a Global A-Team
How Singapore Startups and
Freelancers can take advantage
of Online Work
Wednesday 25 September 2013
Founders Drinks | Hood Bar and Café | 7pm | Singapore
Jovin Hurry & Loretta Tioiela‎
Elance Mobilizers (Singapore)
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
The Dawn of the E-Lance Economy
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
My day @ VintageandRare.com
 8:00 – Coffee!
 8:15 – Meeting with researcher
 9:00 – Approval of MockUps
 11:00 – Briefing Programmer
 13:00 – Online Marketing Strategy
 15:00 – Update from Sales
 17:00 – Customer Service recap
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Vintage & Rare – A Hybrid Organization
Rajkumar
Designer
Pakistan
Ravindra
Researcher
India
Bill
Sales/Product
Florida
Jill
Sales
Texas
Sarah & Ulrik
SEO + Social
Bulgaria
Rahul
Programmer
India
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
6
THE FRACTIONAL ECONOMY
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
?
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Search Friction
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
 2.5m freelancers – rated and tested
 500k active clients – last 6 months
 +95.000 job posts last 30 days
 Freelancers and clients residing in 170+ countries
 +$750m in lifetime freelancer earnings
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Most Popular Skills on Elance
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Value
Demand
SQL
Serve
r
Ruby
C#
.Net
ASPAJA
X
HTML
5 AndroidiPad
iOS
Mobile
SEO
mySQ
LJQuer
y
PHP
Web
Desig
n
HTM
L
Wor
dPre
ss
CS
S
iPhon
e
Java
scrip
t
Socia
l
Medi
a
Mark
eting
Demand in 2013
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Mobile skills on Elance
 Android: 17246
 BlackBerry: 3171
 BlueTooth: 288
 Game Dev.: 1813
 HTML5: 38386
 iOS: 10037
 iPad: 4944
 iPhone: 12935
 Mobile: 24210
 Windows Mobile: 2194
 Windows Phone: 1812
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
EVERY BUSINESSES CHALLENGES
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
49%Of European clients save
>50%
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
We did a mockup site on Wordpress and it
would have been about 8 times more
expensive in Finland
Antti Vilpponen
Co-Founder & CEO
How is this possible?
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
0
5
10
15
20
25
30
35
40
45
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Hours/Week
TIme
Staff p and D own on Demand
Web Developer
Mobile Developer
Web Designer
Translator
Researcher
Graphic Designer
Flexibility:
Staff Up & Down On Demand
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Getting Things Done. Faster.
08:39
Job
posted
1st
proposal
Availa-
bility
request
Awarded
job
First
draft
received
Final
delivery
Job
details
and files
sent
12:1310:01 11:1910:1710:0809:0208:43
3:34:00 / $50
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
10 Online Hires for Your Business
WEB
DEVELOPER
MOBILE
DEVELOPER
VIRTUAL
ASSISTANT
CONTENT
WRITER
MARKET
RESEARCHER
SOCIAL MEDIA
MARKETER
GRAPHIC
DESIGNER
LEAD GENERATION
SPECIALIST
LAWYER SEO
EXPERT
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
...32 Jobs You Can Use Them For
TM
registration
Ecommerce
Website
Design
Website
development
Voice
Talent
Video
Production
Display
advertising
Copywriting
Graphic
design
Newsletter
Writing
Logo
Creation
Project
Management
Market
Research
Software
Testing
Mobile
Apps
Web Analytics
PR
SEM
SEO
Social
Media
Marketing
Bookkeeping
Data Entry
Admin
assistance
Business
Incorporation
Events
Telemarketing
Translations
Contracts
Financial
Analysis
Tax Filing
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Bogota
UTC +10
08.00
Develop
16.00
Istanbul
UTC +3
08.00
Spec
16.00
Sydney
UTC -5
07.00
Design
16.00
The Traditional Way: 72 hours
The Elance Way: 24 hours
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 28
Agree to Terms Job Active
Collaborate,
Communicate
Share Files
Post Job
Review
Freelancers’
Proposals
Interview and
Rate
Freelancers
Select
Freelancer
Hiring Manager
Approves Work
Hiring Manager
Pays
Freelancer
Fixed Price:
Define
Milestones
Hourly Price:
Define
Hours/Duration
MATCH
PAY
COLLABORATE
THE PROCESS
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
FROM FREELANCER TO
ENTREPRENEUR
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
6 Key Freelancer Takeaways
TIME Invest time in your Elance profile
MATCH Scout for the right jobs
TAILORED Right-to-the-point, tailored proposals
ESCROW Ensure Escrow funding
PRO Professional collaboration
PATIENT Be‎patient.‎It‎take’s‎time‎to‎win‎the‎first‎job
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 32
SAFETY & SECURITY
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Few Tips for Your Business
Brainstorm what tasks
can be outsourced.
Evolve your online work.
Think about a hybrid
organization model.
Don’t‎only‎think‎cost‎savings‎but‎
instant, on-demand access to skills.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
 Jovin Hurry, Elance Mobilizer (Singapore)
– Email: jh@elancemobilizer.com
– Phone: +65 84 08 63 46
– Twitter: @JovinHurry
– LinkedIn: Jovin Hurry
 Loretta Tioiela‎, Elance Mobilizer (Singapore)
– Email: lt@elancemobilizer.com
GET IN TOUCH

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Founders Drinks Sept: Building a global A-Team with freelancers

  • 1. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Work… …Differently
  • 2. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. On Creating a Global A-Team How Singapore Startups and Freelancers can take advantage of Online Work Wednesday 25 September 2013 Founders Drinks | Hood Bar and Café | 7pm | Singapore Jovin Hurry & Loretta Tioiela‎ Elance Mobilizers (Singapore)
  • 3. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. The Dawn of the E-Lance Economy
  • 4. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. My day @ VintageandRare.com  8:00 – Coffee!  8:15 – Meeting with researcher  9:00 – Approval of MockUps  11:00 – Briefing Programmer  13:00 – Online Marketing Strategy  15:00 – Update from Sales  17:00 – Customer Service recap
  • 5. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Vintage & Rare – A Hybrid Organization Rajkumar Designer Pakistan Ravindra Researcher India Bill Sales/Product Florida Jill Sales Texas Sarah & Ulrik SEO + Social Bulgaria Rahul Programmer India
  • 6. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 6 THE FRACTIONAL ECONOMY
  • 7. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 8. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 9. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ?
  • 10. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 11. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Search Friction
  • 12. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  2.5m freelancers – rated and tested  500k active clients – last 6 months  +95.000 job posts last 30 days  Freelancers and clients residing in 170+ countries  +$750m in lifetime freelancer earnings
  • 13. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Most Popular Skills on Elance
  • 14. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Value Demand SQL Serve r Ruby C# .Net ASPAJA X HTML 5 AndroidiPad iOS Mobile SEO mySQ LJQuer y PHP Web Desig n HTM L Wor dPre ss CS S iPhon e Java scrip t Socia l Medi a Mark eting Demand in 2013
  • 15. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Mobile skills on Elance  Android: 17246  BlackBerry: 3171  BlueTooth: 288  Game Dev.: 1813  HTML5: 38386  iOS: 10037  iPad: 4944  iPhone: 12935  Mobile: 24210  Windows Mobile: 2194  Windows Phone: 1812
  • 16. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Singapore the Cloud
  • 17. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Singapore the Cloud
  • 18. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Singapore the Cloud
  • 19. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Singapore the Cloud
  • 20. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. EVERY BUSINESSES CHALLENGES
  • 21. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 49%Of European clients save >50%
  • 22. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. We did a mockup site on Wordpress and it would have been about 8 times more expensive in Finland Antti Vilpponen Co-Founder & CEO How is this possible?
  • 23. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 0 5 10 15 20 25 30 35 40 45 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Hours/Week TIme Staff p and D own on Demand Web Developer Mobile Developer Web Designer Translator Researcher Graphic Designer Flexibility: Staff Up & Down On Demand
  • 24. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Getting Things Done. Faster. 08:39 Job posted 1st proposal Availa- bility request Awarded job First draft received Final delivery Job details and files sent 12:1310:01 11:1910:1710:0809:0208:43 3:34:00 / $50
  • 25. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 10 Online Hires for Your Business WEB DEVELOPER MOBILE DEVELOPER VIRTUAL ASSISTANT CONTENT WRITER MARKET RESEARCHER SOCIAL MEDIA MARKETER GRAPHIC DESIGNER LEAD GENERATION SPECIALIST LAWYER SEO EXPERT
  • 26. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. ...32 Jobs You Can Use Them For TM registration Ecommerce Website Design Website development Voice Talent Video Production Display advertising Copywriting Graphic design Newsletter Writing Logo Creation Project Management Market Research Software Testing Mobile Apps Web Analytics PR SEM SEO Social Media Marketing Bookkeeping Data Entry Admin assistance Business Incorporation Events Telemarketing Translations Contracts Financial Analysis Tax Filing
  • 27. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Bogota UTC +10 08.00 Develop 16.00 Istanbul UTC +3 08.00 Spec 16.00 Sydney UTC -5 07.00 Design 16.00 The Traditional Way: 72 hours The Elance Way: 24 hours
  • 28. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 28 Agree to Terms Job Active Collaborate, Communicate Share Files Post Job Review Freelancers’ Proposals Interview and Rate Freelancers Select Freelancer Hiring Manager Approves Work Hiring Manager Pays Freelancer Fixed Price: Define Milestones Hourly Price: Define Hours/Duration MATCH PAY COLLABORATE THE PROCESS
  • 29. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FROM FREELANCER TO ENTREPRENEUR
  • 30. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
  • 31. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 6 Key Freelancer Takeaways TIME Invest time in your Elance profile MATCH Scout for the right jobs TAILORED Right-to-the-point, tailored proposals ESCROW Ensure Escrow funding PRO Professional collaboration PATIENT Be‎patient.‎It‎take’s‎time‎to‎win‎the‎first‎job
  • 32. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 32 SAFETY & SECURITY
  • 33. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Few Tips for Your Business Brainstorm what tasks can be outsourced. Evolve your online work. Think about a hybrid organization model. Don’t‎only‎think‎cost‎savings‎but‎ instant, on-demand access to skills.
  • 34. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Jovin Hurry, Elance Mobilizer (Singapore) – Email: jh@elancemobilizer.com – Phone: +65 84 08 63 46 – Twitter: @JovinHurry – LinkedIn: Jovin Hurry  Loretta Tioiela‎, Elance Mobilizer (Singapore) – Email: lt@elancemobilizer.com GET IN TOUCH