Never before in history have consumers evolved as such rapid rates. The past decade has seen almost everything come under threat of a digital transformation, books, music, movies, services, and the list goes on, and the body count rises (Borders, Blockbuster, Britanicca). Now banks are facing that very threat… so what will happen We look at key questions: What are the needs of the digital generations? Can banks survive? What are the opportunities for entrepreneurs and innovators? What tools, strategies and approaches can we use to thrive? Scott Bales – Chief Mobile Officer, Moven

1. Opportunities in the
Digital Shift
Scott Bales
@ScottEBales @getMoven
4
r u ready?
Isaac

2. Broken
Banks

3. have banks changed in 100 years?

4. still carrying a pouch of gold coins?

5. money is digital

7. Transparency
exclusion & outrage

8. CRED is about transparency
transparency & trust gone

9. voluntary exclusion

10. product of choice
2009
261Bn
26%
pa
2013
672Bn

11. blind & dependent
We Can’t Do That...
Regulator Hasn’t
Told Us What To Do
We Are Targeting
High Net Worth
Customers Want
Branches
No Business
Case in Mobile

12. Isaac Lim
D.O.B. 29 Jun 2007

24. 17

25. Isaac Lim
D.O.B. 29 Jun 2007
2023

26. TimmyD.O.B. 21 Nov 2000
2016

27. IsabelleD.O.B. 4 Sept 1998
EthanD.O.B. 10 Nov 2001
2014 2017

28. The New
Consumer

29. natively digital consumers

32. opinion democratized

34. shaping expectations

35. 50 days 35 days

36. modality shift

37. 2016
...your saying I have
to go to a branch to
open an account?
F#$% that!..
WHY?
timmyterror2000
Timmy Terror
#WTF Why do I have to go into a branch
to open an account with @HSBC
#frustrated

40. Disruption

41. 1m users
$5.5m per day
$12Bn annually
1/8th of all US
merchants!
disruptors now mainstream
7000

42. changing experiences

44. $4Bn2011
$12Bn2012

45. mobile is mainstream

46. customers have influence

47. time to believe

48. A New
Approach
Transformation
The New
Consumer
Broken
Banks
Disruption
What should
we be doing?

50. time to take a different approach

51. technology is your advantage

52. mobility utilities

53. lifestyle services

54. context aware services

55. experiences, not products

56. empower lifestyle

57. Transformation

59. WHAT TAKES YOU
6 MONTHS
TOOK ME
3 DAYS
avoid wastage & succeed faster

60. new methods

61. user centred design & ideation

62. Keep Calm
&
Get Out Of
The Building
you cant solve real problems at a desk

63. SolutionProblemCustomer

64. join the conversation, learn

65. get out of the
building +
understand
consumers
create
experiences, not
products
build, measure &
learn
find a problem
your passionate
about

66. keep learning

67. Isaac LimD.O.B. 29 Jun 2007

68. sbales@userstrategy.com
@ScottEBales
scottebales.com