128 W12 Texture Sp10 Sm

texture
texture is anything that you do to the design that
gives it movement, depth, contrast, and excitement.
It is described as giving an emotion to your design
and giving an emotion to the text in relation to the
images and other elements on the page

Typography

and

typography and texture

texture go hand in
go
hand.
hand

in

hand

&
Typography

&
texture go Typography
texture
hand in hand go hand in hand

& &
Typography Typography
texture
go hand in hand
texture
go hand in hand

&
Typography
texture go hand in hand Typography
& texture go hand in hand

My favorite
room
A look at how a room and pillows changed
the way I look at life and how it changed
how I interact with everyone around me.
Laorpero erosto exercin heniamconsed mod te
duismodio consequip et, core modo odolorem
dolor suscipit autate tat, suscini ssequisi.
Cipisci bla faci blandrem vero consequi eugait
estincin velit alit aute con hendit amcommod
magnim zzrit num irillup tatisis aliquat
accumsan ut augue tat am vullut nulluptat
dionsecte enisi.

Essit iusting er ad tie eugiam, sent ulla
faccummod eu faccum augait nos nim nit
alis acidunt wismodionum del ip eummodo
ex elit acidunt autpat am aliquat. Ut dolore
min et, suscidunt wissequatem diam, cor
adipsusci blandio nsecte vel in venisisi tet,
consectem irit esectet ip essit lorem do od
dolobortisci tie conumsa ndipsustin vendipit,
quat niatummolore modio eugue tat. Nonsequ
isisci ex eugue dip ea consect etueros atue

My fAvorIte rooM
A look at how a room and pillows
changed the way I look at life and
how it changed how I interact
with everyone around me.
Laorpero erosto exercin heniamconsed mod te duismodio
consequip et, core modo odolorem dolor suscipit tate tat,
suscini ssequisi. Cipisci bla faci blandrem vero consequi
eugait estincin velit alit aute con hendit amcommo
magnim zzrit num irillup tatisis aliquat accumsan ut
augue tat am vullut nulluptat dionsecte enisi.

essit iusting er ad tie eugiam, sent ulla faccummod eu
faccum augait nos nim nit alis acidunt wismodionum del ip
eummodo ex elit acidunt autpat am aliquat. ut dolore min
et, suscidunt wissequatem diam, cor adipsusci blandio
nsecte vel in venisisi tet, consectem irit esectet ip essit
lorem do od dolobortisci tie conumsa ndipsustin vendipit,
quat niatummolore modio eugue tat. Nonsequ isisci ex
eugue dip ea consect etueros atue tatiscinis acil ercilla
conse magna feum digna commy nis dipiscipit iusciliquis
nis adignim nos aliquat dolore ercipis nosto exero dolorti
sciliquis dolore vel dolesenim digna faccummy nullandre

My favorite rooM
A look at how a room and pillows
changed the way I look at life and
how it changed how I interact with
everyone around me.

Laorpero erosto exercin heniamconsed
mod te duismodio consequip et, core
modo odolorem dolor suscipit tate
tat, suscini ssequisi. Cipisci bla faci
blandrem vero consequi eugait estincin
velit alit aute con hendit amcommo
magnim zzrit num irillup tatisis aliquat
accumsan ut augue tat am vullut
nulluptat dionsecte enisi.
essit iusting er ad tie eugiam, sent
ulla faccummod eu faccum augait nos
nim nit alis acidunt wismodionum del
ip eummodo ex elit acidunt autpat am
aliquat. ut dolore min et, suscidunt
wissequatem diam, cor adipsusci
blandio nsecte vel in venisisi tet,
consectem irit esectet ip essit lorem do
od dolobortisci tie conumsa ndipsustin
vendipit, quat niatummolore modio
eugue tat. Nonsequ isisci ex eugue dip
ea consect etueros atue tatiscinis acil
ercilla conse magna feum digna commy
nis dipiscipit iusciliquis nis adignim nos
aliquat dolore ercipis nosto exero dolorti

My favorite room
A look at how a room and pillows changed
the way i look at life and how it changed
how i interact with everyone around me.

A look at how a room
and pillows changed
the way I look at life
and how it changed
how I interact with
everyone around me.
Laorpero erosto exercin hiamconsed mod te
duismodio consequip et, core modo odolorem
dolor suscipit tate tat, suscini ssequisi. Cipisci bla
faci blandrem vero consequi eugait estincin velit
alit aute con hendit amcommo magnim zzrit
num irillup tatisis aliquat accumsan ut augue tat
am vullut nulluptat dionsecte enisi.
Essit iusting er ad tie eugiam, sent faccummod
eu faccum augait nos nim nit alis acidunt wismo
dionum del ip eummodo ex elit acidunt autpat
am aliquat. Ut dolore min et, suscidunt wis
sequatem diam, cor adipsusci blandio nsecte
vel in venisisi tet, consectem irit esectet ip essit
lorem do od dolobortisci tie conumsa ndipsustin
vendipit, quat niatummolore modio eugue tat.
Nonsequ isisci ex eugue dip ea consect
etueros atue tatiscinis acil ercilla conse
magna feum digna commy nis dipiscipit
iusciliquis nis adignim nos aliquat dolore
ercipis nosto exero dolorti sciliquis
dolore vel dolesenim digna faccummy
nullandre nosto ex eugue.
Laorpero erosto exercin hiamconsed
mod te duismodio consequip et, core
modo odolorem dolor suscipit tate tat,
suscini ssequisi. Cipisci bla faci blandrem
vero consequi eugait estincin velit alit aute
con hendit amcommo magnim zzrit num
irillup tatisis aliquat accumsan ut augue tat
am vullut nulluptat dionsecte enisi.

Vullamcommy nulput ad ming et, consendipit At. Ut landit lut ing enim quat. Duis nosto el ulla
conum vulputat. Ut duis nibh eu facing ercillan
vel ut at autetum in volestie magna con vero
lum quip eugait wis dolorem enit laorem enim augait am, sumsan eugiamcommy nonum
nullandrerci tat ea faccum nulputpat wis aliscip
quip elendre tet, commodip erate velesto exero odolortisit lortin esequis alit la con esting
el del ut laorper iureetum dunt ut adio od tisl
conulputat, commodo lesequi blam, velit il iniamcommy nis eugait velit, consed min essit
niscip eu feumsan ver sed tat, con utpat ullandre
doleseq uatueros amet ut luptati onulla amcon-
inciliquisci blandigna feugue vel eummodit, sequat, susci blam,

con henisit wisit nullute mod modolessi. Quis dolorer aessit num dolortie ex et voloreet
eugait aute consed minciduis er iriure dio odipit
nulput dui te mincipsum velese duis do odio
odit ad tet lutet acing et ipsumsan ut inibh

typography
and texture go hand in hand ercip etue consed tie feu feugait volut wis aut
am quamconse con et praestrud magna feugait
utem zzriurer augiam diam, quam zzrit vel etum
nullaorerat accumsan elit niam, quat am, conum
dolobore ver si tatem ipsum verat, veliquisi.
Pit ulluptat. Vullamcommy nulput ad ming et,
consendipit lum quip eugait wis dolorem enit
laorem quip elendre tet, commodip erate velesto
conulputat, commodo lesequi blam, velit il
inciliquisci blandigna feugue vel eummodit, con
henisit wisit nullute mod modolessi.
Putatet, suscipit lut ercipsu scillutatue corero ea
commy nim zzriuscil in ut la feugait in etum ilisit
lutatem num dolorpe rcipit luptat laore velent
loborpe riureraessi tat ut lorercilis er iusci tem
adionsed magnim dio exeril diam iure ex et aut
adionsed tionummy nis num veliquisi.Lesse fac-
cummy nulla feummod oloreet ea faccummodo
dolorer ostrud dipit augiat nosto odolorting exer-

conum vulputat. Ut duis nibh eu facing ercillan vel ut

lum quip eugait wis dolorem enit laorem at autetum in volestie magna con vero enim augait am,
sumsan eugiamcommy nonum nullandrerci tat ea fac-
cum nulputpat wis aliscip exero odolortisit lortin eseq-
quip elendre tet, commodip erate velesto uis alit la con esting el del ut laorper iureetum dunt ut
adio od tisl iniamcommy nis eugait velit, consed min
conulputat, commodo lesequi blam, velit il essit niscip eu feumsan ver sed tat, con utpat ullandre
doleseq uatueros amet ut luptati onulla amconsequat,

inciliquisci blandigna feugue vel eummodit, susci blam,

Quis dolorer aessit num dolortie ex et voloreet eugait

con henisit wisit nullute mod modolessi. aute consed minciduis er iriure dio odipit nulput dui
te mincipsum velese duis do odio odit ad tet lutet
acing et ipsumsan ut inibh ercip etue consed tie feu
feugait volut wis aut am quamconse con et praestrud

typography
and texture go hand in hand magna feugait utem zzriurer augiam diam, quam zzrit
vel etum nullaorerat accumsan elit niam, quat am,
conum dolobore ver si tatem ipsum verat, veliquisi.Pit
ulluptat. Vullamcommy nulput ad ming et, consendipit
lum quip eugait wis dolorem enit laorem quip elendre
tet, commodip erate velesto conulputat, commodo
lesequi blam, velit il inciliquisci blandigna feugue vel
eummodit, con henisit wisit nullute mod modolessi.

lutatem num dolorpe rcipit luptat laore velent loborpe
riureraessi tat ut lorercilis er iusci tem adionsed mag-
nim dio exeril diam iure ex et aut adionsed tionummy
nis num veliquisi.Lesse faccummy nulla feummod
oloreet ea faccummodo dolorer ostrud dipit augiat
nosto odolorting exercinim diam vendre dolut luptat.
Ut velessectem dio consecte min vent nim incil dit
aliquipit nim er senim vel init alit, quamconummy num
er acidunt nit prat alit velit alis dolor sum veliscing



typography
texture go hand in hand ercip etue consed tie feu feugait volut wis aut

typography ming et, consendipit lum
and texture
Vullamcommy nulput ad
quip eugait wis dolorem enit laorem quip elendre
go hand in hand At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut
tet, commodip erate velesto conulputat, commodo duis nibh eu facing ercillan vel ut at autetum in volestie magna con
lesequi blam, velit il inciliquisci blandigna feugue vel vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat
ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la
eummodit, con henisit wisit nullute mod modolessi. con esting el del ut laorper iureetum dunt ut adio od tisl iniamcommy
nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con
utpat ullandre doleseq uatueros amet ut luptati onulla amconsequat,
susci blam,
Quis dolorer aessit num dolortie ex et voloreet eugait aute consed
minciduis er iriure dio odipit nulput dui te mincipsum velese duis do
odio odit ad tet lutet acing et ipsumsan ut inibh ercip etue consed
tie feu feugait volut wis aut am quamconse con et praestrud magna
feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat
accumsan elit niam, quat am, conum dolobore ver si tateipsum verat,
veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit
lum quip eugait wis
Quip elendre tet, commodip erate velesto conulputat, commodo
lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con
henisit wisit nullute mod modolessi. Putatet, suscipit lut ercipsu scil-
lutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit
lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi
tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex
et aut adionsed tionummy nis num veliquisi.Lesse faccummy nulla
feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto
odolorting exercinim diam vendre dolut luptat.

At. Ut landit lut ing enim quat. Duis nosto el nosto el ulla
At. Ut landit lut ing enim quat. Duis ulla conum
vulputat. Ut duis nibh eu Ut duisercillan vel ut atercillan
conum vulputat. facing nibh eu facing autetum
in volestie magna con vero enim augait am, con vero eu-
vel ut at autetum in volestie magna sumsan
giamcommy nonum am, sumsan tat ea faccum nulputpat
enim augait nullandrerci eugiamcommy nonum
wis aliscip exero odolortisitfaccum nulputpat wis aliscip
nullandrerci tat ea lortin esequis alit la con esting
el del ut exero odolortisit lortin esequis od tisl con esting
laorper iureetum dunt ut adio alit la iniamcommy
nis eugait velit, consed min essit niscip ut adio od tisl
el del ut laorper iureetum dunt eu feumsan ver
sed tat, con utpat ullandre doleseq uatueros amet essit
iniamcommy nis eugait velit, consed min ut lup-
tati onulla amconsequat, susci sed tat, con utpat ullandre
niscip eu feumsan ver blam,
Quis dolorer aessit num dolortie ex et voloreet eugait
sequat, susci blam,
aute consed minciduis er iriure dio odipit nulput dui te
mincipsum velese duis do odio odit ad tet lutet acing et
Quis dolorer aessit num dolortie ex et voloreet
ipsumsan ut inibh ercip etue consed tie feu feugaitodipit
eugait aute consed minciduis er iriure dio volut
wis aut am quamconse con et praestrud duis do feugait
nulput dui te mincipsum velese magna odio
utem zzriurer augiam diam, quam zzrit vel ut inibh
odit ad tet lutet acing et ipsumsan etum nul-
laorerat accumsan elit niam, quat am, conum dolobore

typography
ver si tateipsum verat, veliquisi.Pit ulluptat. Vullamcommy
nulput ad ming et, consendipit lum quip eugait wis

typography and texturego hand in hand Quip elendre tet, commodip erate velesto conulputat,
Vullamcommy nulput ad ming et, commodo lesequi blam, velit il inciliquisci blandigna

texture go hand in hand
feugue vel eummodit, con henisit wisit nullute mod mo-
consendipit lum quip eugait wis dolorem dolessi. Putatet, suscipit lut ercipsu scillutatue corero ea
enit laorem quip elendre tet, commodip commy nim zzriuscil in ut la feugait in etum ilisit lutatem
erate velesto conulputat, commodo num dolorpe rcipitconsedlaore velent loborpe riureraessi
ercip etue luptat tie feu feugait volut wis aut
tat ut lorercilis er iusci tem adionsed magnim dio exeril
lesequi blam, velit il inciliquisci blandigna diam iure ex et aut adionsed tionummy nis zzrit vel etum
utem zzriurer augiam diam, quam num veliquisi.
feugue vel eummodit, con henisit wisit Lesse faccummy nulla feummod oloreet quat am, conum
nullaorerat accumsan elit niam, ea faccummodo
nullute mod modolessi. dolorer ostrud dipit augiat nosto odolortingveliquisi.
dolobore ver si tatem ipsum verat, exercinim
diam vendre dolut luptat.
Ut velessectem quip elendre tet, commodip erate velesto
laorem dio consecte min vent nim incil dit
aliquipit conulputat, commodo lesequi blam, velit ilnum
nim er senim vel init alit, quamconummy
er acidunt nit prat alit velit alisfeuguesumeummodit, con
inciliquisci blandigna dolor vel veliscing esent
irit dunt henisit vullaor sum ipisim velisis autat eugait
ad tat, wisit nullute mod modolessi.
augue ming et, quam ipit la faccum et, consed dipiscil dit
praestrud modolore feum velis aliquat irit pratum delit,
quat. Ut commy nim zzriuscil in utfeummod magna cor iril
am quam dolore dolortie la feugait in etum ilisit
iuscing esequis num dolorpe rcipit luptat periliquip elese
lutatemdelis nostrud tate dolobor laore velent
exer si. loborpe riureraessi tat ut lorercilis er iusci tem

At. Ut landit lut ing enim quat. Duis nosto el ulla
enim augait am, sumsan eugiamcommy nonum
exero odolortisit lortin esequis alit la con esting

Vullamcommy nulput ad ming et,
consendipit lum quip eugait wis dolorem
enit laorem quip elendre tet, commodip
erate velesto conulputat, commodo
lesequi blam, velit il inciliquisci blandigna
feugue vel eummodit, con henisit wisit
nullute mod modolessi.

typography
typography and texturego hand in hand
At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut
duis nibh eu facing ercillan vel ut at autetum in volestie magna con
vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat
ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la
iniamcommy nis eugait velit, consed min essit
con esting el del ut laorper iureetum dunt ut sed tat, con iniamcommy
niscip eu feumsan ver adio od tisl utpat ullandre
nis eugait velit, consed min essit niscip amet ut luptati onulla amcon-
doleseq uatueros eu feumsan ver sed tat, con
utpat ullandre doleseqsequat, susci blam,
uatueros amet ut luptati onulla amconsequat,
susci , nis eugait velit, consed min essit niscip eu feumsan ver sed
Quis dolorer aessit num dolortie ex et voloreet
tat, con utpat ullandre doleseq uatueros amet ut luptati onulla am-
consequat, susci ,
Quis dolorer aessit num dolortie lutet acing et ipsumsan utconsed
odit ad tet ex et voloreet eugait aute inibh
minciduis er iriure dioercip etue consed te mincipsum volut wis aut
odipit nulput dui tie feu feugait velese duis do
odio odit ad tet lutet acing et ipsumsan ut et praestrud magna feugait
am quamconse con inibh ercip etue consed
tie feu feugait volut wis aut am quamconse con et praestrud magna
feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat
accumsan elit niam, quat am, conum tatem ipsum verat, veliquisi.
dolobore ver si dolobore ver si tateipsum verat,
veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit
lum quip eugait consendipit lum quip eugait wis dolorem enit

conulputat, commodo lesequi blam, velit il iniamcommy nis landit lut velit, consedDuis nosto el
At. Ut eugait ing enim quat. min essit
niscip eu feumsan ver sed tat, con nibh euullandre
ulla conum vulputat. Ut duis
utpat facing
ercillan vel ut at autetum in volestie magna
doleseq uatueros amet ut luptatisumsan eugiam-
onulla amcon-
inciliquisci blandigna feugue vel eummodit, con vero enim augait am,
sequat, susci blam,
commy nonum nullandrerci tat ea faccum

Quis dolorer aessit num dolortie odolortisit lortin
nulputpat wis aliscip exero
con henisit wisit nullute mod modolessi. ex et voloreet
esequis alit la con esting el del ut laorper
eugait aute consed minciduis od tisl iniamcommy
er iriure dio odipit
iureetum dunt ut adio
nulput dui te mincipsum velese duis do odio fe-
nis eugait velit, consed min essit niscip eu
odit ad tet lutet acing et tat, con utpat ullandre doleseq
umsan ver sed ipsumsan ut inibh
uatueros amet ut luptati onulla amconsequat,
ercip etue consed tie feu feugait volut wis aut
susci blam,
laorem quipQuis dolorer aessit num dolortie ex et velesto
elendre tet, commodip erate vol-

oreet eugait aute consed minciduis er iriure
conulputat, commodo lesequi mincipsum velese
dio odipit nulput dui te
blam, velit il
inciliquisci blandigna feuguetet lutet acing et ipsum-
duis do odio odit ad vel eummodit, con
henisit wisitsan ut inibh ercipmodolessi.tie feu feugait
nullute mod etue consed
volut wis aut am quamconse con et praestrud
magna feugait utem zzriurer augiam diam,
commy nim quam zzrit vel etum nullaoreratin etum ilisit
zzriuscil in ut la feugait accumsan elit
lutatem num dolorpeam, conum dolobore vervelent
niam, quat rcipit luptat laore si tatem
loborpe riureraessi tat veliquisi.Pit ulluptat. Vullamcom-
ipsum verat, ut lorercilis er iusci tem

adionsed magnim dio exerilet, consendipitex etquip
my nulput ad ming
diam iure lum aut
eugait wis dolorem enit laorem quip elendre
adionsed tionummy nis erate velesto conulputat, fac-
tet, commodip
num veliquisi.Lesse
cummy nulla feummod oloreet velitfaccummodo
commodo lesequi blam, ea il inciliquisci
dolorer ostrud dipit augiatvel eummodit, con henisit
blandigna feugue nosto odolorting exer-
wisit nullute mod modolessi.
cinim diam vendre dolut luptat. Ut velessectem
dio consecte min vent nim incil dit aliquipit nim
Putatet, suscipit lut ercipsu scillutatue corero
er senim velea commy nim zzriuscil in ut la feugait er
init alit, quamconummy num in
etum ilisit lutatem num dolorpe rcipit luptat
acidunt nit prat alit velit alis dolor sum veliscing
laore velent loborpe riureraessi tat ut lorercilis
esent irit duntiuscitat, vullaor sum ipisim velisis
er
ad tem adionsed magnim dio exeril diam
autat eugait iure ex et ming et, quam ipit la faccum
augue aut adionsed tionummy nis num
et, consed dipiscil dit praestrud modolore feum
veliquisi.Lesse faccummy nulla feummod ol-
velis aliquat oreetpratum delit, quat. Ut amdipit au-
irit ea faccummodo dolorer ostrud quam
giat nosto odolorting exercinim diam vendre
dolore dolortie feummod magna cor iril iuscing
esequis delis nostrud tate dolobor periliquip


ercip etue consed tie feu feugait volut wis aut

texture go hand in hand conulputat, commodo lesequi blam, velit il
At. Ut landit lut ing enim quat. Duis nosto el adionsed magnim dioet, consendipit lum quip
my nulput ad ming exeril diam iure ex et aut
ulla conum vulputat. Ut duis nibh eu facing er- eugait wis dolorem enit laorem quip elendre
cillan vel ut at autetum in volestie magna con adionsed tionummy nisvelesto conulputat, fac-
tet, commodip erate num veliquisi.Lesse
vero enim augait am, sumsan eugiamcommy cummy nulla lesequi blam, velit il inciliquisci
commodo feummod oloreet ea faccummodo
nonum nullandrerci tat ea faccum nulputpat blandigna feugue vel eummodit, con henisit
wis aliscip exero odolortisit lortin esequis alit dolorer ostrud dipit augiat nosto odolorting exer-
wisit nullute mod modolessi.
la con esting el del ut laorper iureetum dunt cinim diam vendre dolut luptat. Ut velessectem
ut adio od tisl Putatet, suscipit lut ercipsu scillutatue corero
dioea commy min zzriuscil inincil dit aliquipit nim
consecte nim vent nim ut la feugait in etum
Quis dolorer aessit num dolortie ex et vol- er senim vel init alit,dolorpe rcipit luptat laore
ilisit lutatem num quamconummy num er
oreet eugait aute consed minciduis er iriure velent loborpe riureraessi tat ut lorercilis er
dio odipit nulput dui te mincipsum velese duis acidunt temprat alit velit alis dolor exeril veliscing
iusci nit adionsed magnim dio sum diam
do odio odit ad tet lutet acing et ipsumsan iure ex et aut adionsed tionummy nis num vel-
esent irit dunt ad tat, vullaor sum ipisim velisis
ut inibh ercip etue consed tie feu feugait iquisi.Lesse faccummy nulla feummod oloreet
volut wis aut am quamconse con et praestrud autat eugait augue dolorer ostrud dipit la faccum
ea faccummodo ming et, quam ipit augiat
magna feugait utem zzriurer augiam diam, et, nosto odolorting exercinim diam vendre feum
consed dipiscil dit praestrud modolore
quam zzrit vel etum nullaorerat accumsan elit
niam, quat am, conum dolobore ver si tatem velis aliquat irit pratum delit, quat. Ut am quam
ipsum verat, veliquisi.Pit ulluptat. Vullamcom- dolore dolortie feummod magna cor iril iuscing
esequis delis nostrud tate dolobor periliquip

corporations
good typography is becoming saying, sure, you without the formal
extinct and bad typography is the training or the knowledge that if i
disease. how many times have you make your logo bigger than all the
seen bad typography win over good type has to change and be re kerned

and the rest of typography and do nothing about it?
this has to stop! corporation and
so that it all fits together. the person
who knows the best about the subject
is being turned into a technician.
average joe are taking over the design

the world are and creative industry and we have to
stop it from spreading.
Designer start to become immune
to this disease and start making the
corporations do not want to try logo bigger to start with and than

killing anything that is interesting or cre-
ative. why? FEAR! they are all afraid
the type becomes bigger and soon
they are part of the problem and not
that they will fade away and nobody part of the solution.

typography will remember them. they are afraid
to make the average person con-
fused. because of this they never
we need to re-train the designers and
owners of design firms to stand up
to this disease if we ever want to
will push the idea of design. to them
cure it.
it is making their boring ideas “pretty”
or “have some pizazz” or making it There are so many reasons why

good typography is becoming extinct and “sexy”... and if i hear one more
person tell the designer to “make it
people and designers are perpetuat-
ing this disease and adobe is the main
bad typography is the disease. how many pop” i will go insane! cause. Yes that is right i said adobe!

times have you seen bad typography win over The reason that logos are so annoy-
they added drop shadows, inner glow,
outer glow, bevel/emboss, and all
good typography and do nothing about it? ingly big are not because the designer
wants them that way it is because the
the other pointless over done and

this has to stop! corporation and average joe client (who doesn’t know any better)
over worked cheesy gimmicks. If
they were never there we would not
are taking over the design and creative industry says “can you make it bigger.” and
every designer or creative director
have this disease running ramped

and we have to stop it from spreading.
through our society.
rolls their eyes and says sure! in the
heads of most designers they are

good typography is becoming
extinct and bad typography is
the disease. how many times
have you seen bad typography
win over good typography and
do nothing about it? this has to
stop! corporation and average
joe are taking over the design and
creative industry and we have to
stop it from spreading.
corporations do not want to try anything that is
interesting or creative. why? FEAR! they are all afraid
that they will fade away and nobody will remember
them. they are afraid to make the average person
confused. because of this they never will push the
idea of design. to them it is making their boring ideas
“pretty” or “have some pizazz” or making it “sexy”...
and if i hear one more person tell the designer to
“make it pop” i will go insane!

The reason that logos are so annoyingly big are not
because the designer wants them that way it is because
the client (who doesn’t know any better) says “can
you make it bigger.” and every designer or creative
director rolls their eyes and says sure! in the heads of
most designers they are saying, sure, you without the
formal training or the knowledge that if i make your
logo bigger than all the type has to change and be re
kerned so that it all fits together. the person who knows
the best about the subject is being turned into a
technician.

Designer start to become immune to this disease
and start making the logo bigger to start with and
than the type becomes bigger and soon they are
part of the problem and not part of the solution.

we need to re-train the designers and owners of
design firms to stand up to this disease if we ever
want to cure it.

There are so many reasons why people and design-
ers are perpetuating this disease and adobe is the
main cause. Yes that is right i said adobe! they added
drop shadows, inner glow, outer glow, bevel/emboss,
and all the other pointless over done and over worked
cheesy gimmicks. If they were never there we would
not have this disease running ramped through our
society.

good typography is becoming extinct The reason that logos are so annoyingly we need to re-train the designers and
and bad typography is the disease. how big are not because the designer wants owners of design firms to stand up to this
many times have you seen bad typography them that way it is because the client disease if we ever want to cure it.
win over good typography and do nothing (who doesn’t know any better) says “can
about it? this has to stop! corporation and you make it bigger.” and every designer There are so many reasons why people
average joe are taking over the design and or creative director rolls their eyes and and designers are perpetuating this
creative industry and we have to stop it says sure! in the heads of most designers disease and adobe is the main cause. Yes
from spreading. they are saying, sure, you without the that is right i said adobe! they added
formal training or the knowledge that if i drop shadows, inner glow, outer glow,
corporations do not want to try anything make your logo bigger than all the type bevel/emboss, and all the other pointless
that is interesting or creative. why? FEAR! has to change and be re kerned so that it over done and over worked cheesy
they are all afraid that they will fade away all fits together. the person who knows gimmicks. If they were never there we
and nobody will remember them. they are the best about the subject is being would not have this disease running
afraid to make the average person confused. turned into a technician. ramped through our society.
because of this they never will push the
idea of design. to them it is making their Designer start to become immune to this
boring ideas “pretty” or “have some pizazz” disease and start making the logo bigger
or making it “sexy”... and if i hear one more to start with and than the type becomes
person tell the designer to “make it pop” bigger and soon they are part of the
I wIll go InsAnE! problem and not part of the solution.

good typography is becoming extinct and
bad typography is the disease. how many
times have you seen bad typography win over

why corporation’s
good typography and do nothing about it?

corpo-
this has to stop! corporation and average joe
are taking over the design and creative industry
and we have to stop it from spreading.

corporations do not want to try anything that

ration’s and
is interesting or creative. why? FEAR! they are
all afraid that they will fade away and nobody
will remember them. they are afraid to make

rations
the average person confused. because of
this they never will push the idea of design.
to them it is making their boring ideas “pretty”
or “have some pizazz” or making it “sexy”...
and if i hear one more person tell the designer
to “make it pop” i will go insane!

the rest of the world
the
The reason that logos are so annoyingly big
are not because the designer wants them that
way it is because the client (who doesn’t know
any better) says “can you make it bigger.”
and every designer or creative director rolls
their eyes and says sure! in the heads of most

worldare kill-
designers they are saying, sure, you without

world
the formal training or the knowledge that if
i make your logo bigger than all the type has
to change and be re kerned so that it all fits
together. the person who knows the best about

typography
the subject is being turned into a technician.

Designer start to become immune to this

ing typogra-
disease and start making the logo bigger
to start with and than the type becomes
bigger and soon they are part of the problem
and not part of the solution.

y
we need to re-train the designers and owners
of design firms to stand up to this disease
if we ever want to cure it.

phy
There are so many reasons why people and
designers are perpetuating this disease and
adobe is the main cause. Yes that is right i said
adobe! they added drop shadows, inner glow,
outer glow, bevel/emboss, and all the other
pointless over done and over worked cheesy
gimmicks. If they were never there we would
not have this disease running ramped through
our society.

bad typography is the disease. how many
times have you seen bad typography win over are so annoyingly
good typography and do nothing about it? The reason that logos
designer wants
big are not because the
this has to stop! corporation and average joe se the client (who
them that way it is becau
are taking over the design and creative industry
doesn’t know any better) says “can you
and we have to stop it from spreading. ry designer or
make it bigger.” and eve
ir eyes and says
corporations do not want to try anything that creative director rolls the
st designers they bigger and soon they are part of the problem
is interesting or creative. why? FEAR! they are sure! in the heads of mo
hout the formal and not part of the solution.
all afraid that they will fade away and nobody are saying, sure, you wit
dge that if i make
will remember them. they are afraid to make training or the knowle we need to re-train the designers and
your logo bigger tha n all the type has to
the average person confused. because of d so that it all fits owners of design firms to stand up to
this they never will push the idea of design. change and be re kerne this disease if we ever want to cure it.
o knows the best
to them it is making their boring ideas “pretty” together. the person wh
ing turned into a
or “have some pizazz” or making it “sexy”... about the subject is be There are so many reasons why people
and if i hear one more person tell the designer technician. and designers are perpetuating this
to “make it pop” i will go insane! me immune to this disease and adobe is the main cause. Yes
Designer start to beco
g the logo bigger that is right i said adobe! they added drop
disease and start makin
to start with and tha n the type becomes shadows, inner glow, outer glow, bevel/
emboss, and all the other pointless over
done and over worked cheesy gimmicks. If
they were never there we would not have
this disease running ramped through our
society.

corporations do not want to try
Designer start to become
anything that is interesting or
good typography is immunemakthis diselogo
creative. why? FEAR! they are all to ase
afraid that they will fade away and
and start ing the
becoming extinct & bigger to start with and
nobody will remember them. they
bad typography is than the type becomes
are afraid to make the average
bigger and soon they are
person confused. because of this
the disease. how many part of the problem and
they never will push the idea of
not part of the solution.
design. to them it is making their
times have you seen bad boring ideas “pretty” or “have some
typography win over good we need to re-train the
pizazz” or making it “sexy”... and if
designers and owners of
i hear one more person tell the
typography and do nothing design firms to stand up
designer to “make it pop” i will go
to this disease if we ever
about it? this has to stop! insane!
want to cure it.
corporation and average The reason thatare not because the There are so why people
logos are so
annoyingly big
joe are taking over the designer wants them that way it is and designers many
because the client (who doesn’t reasons are perpetuatingis
design and creative industry know any better) says can you this disease and adobe
Yes that is
and we have to stop it make it biggerand every rolls the main cause.be! they
right i said ado
designer or creative director
from spreading their eyes and says sure! in the added, inner glow, outer
heads of most designers they are glow, drop shadow
saying, sure, you without the ss, and all
bevel/embo
formal training or the knowledge the other pointless over
that if i make your logo bigger than done and over worked
all the type has to change and be cheesy gimmicks. If they
re kerned so that it all fits together. were never there we
the person who knows the best about would not have this
the subject is being turned into a disease running ramped
technician. through our society.

bad typography is the disease. how many Designer start to become
times have you seen bad typography win over immune to this disease and
good typography and do nothing about it? start making the logo bigger
this has to stop! corporation and average joe to start with and than the
are taking over the design and creative industry type becomes bigger and
and we have to stop it from spreading. soon they are part of the
problem and not part of
corporations do not want to try anything that the solution.

goodtypogp aphy
is interesting or creative. why? FEAR! they are
r all afraid that they will fade away and nobody we need to re-train the
make it po will remember them. they are afraid to make designers and owners of
canmau e it bigger
yok the average person confused. because of
this they never will push the idea of design.
design firms to stand up
to this disease if we ever
become munup
im e to them it is making their boring ideas “pretty” want to cure it.
to ttand
she or “have some pizazz” or making it “sexy”...
many disease and if i hear one more person tell the designer There are so many reasons
why people & designers are
reasons to “make it pop” i will go insane!
perpetuating this disease
drop shadow The reason that logos are so annoyingly big and adobe is the main cause.
evelmboss
b e are not because the designer wants them that Yes that is right i said adobe!
outer ner glow
in way it is because the client (who doesn’t know they added drop shadow,
any better) says can you make it bigger inner and outer glow, bevel
ts
pointless effec and every designer or creative director rolls and emboss, and all the
other pointless over done
their eyes and says sure! in the heads of most
designers they are saying, sure, you without and over worked cheesy
the formal training or the knowledge that if gimmicks. If they were never
i make your logo bigger than all the type has there we would not have
to change and be re kerned so that it all fits this disease running ramped
together. the person who knows the best about through our society.
the subject is being turned
into a technician.

bad typography is the disease. how many Designer start to become
times have you seen bad typography win over immune to this disease and
good typography and do nothing about it? start making the logo
this has to stop! corporation and average joe bigger to start with and
aretaking over the design and creative than the type becomes
bigger and soon they are
industry and we have to stop it from
spreading. part of the problem and
not part of the solution.

goodtypogp aphy
corporations do not want to try anything that
r is interesting or creative. why? FEAR! they are we need to re-train the
make it po all afraid that they will fade away and nobody designers and owners of
canmau e it bigger
yok will remember them. they are afraid to make design firms to stand up
the aver-never will push age person to this disease if we ever
become munup
im e confused. because of this they the idea of want to cure it.
to ttand
she design. to them it is making their boring ideas
many disease “pretty” or “have some pizazz” or making it There are so why people
and designers are many
reasons “sexy”... and if i hear one more person tell the
designer to “make it pop” i will go insane! reasons perpetuating
drop shadow this disease and adobe is
evelmboss
b e The reason that logos are so annoyingly big the main cause. Yes that is
outer ner glow
in are not because the designer wants them that right i said adobe! they

ts way it is because can youmake it bigger added inner glow, outer
pointless effec the client (who doesn’t know any better) says glow, drop shadow
bevel/emboss, and all
and every designer or creative director rolls
their eyes and says sure! in the heads of most the other pointless over
designers they are saying, sure, you without done and over worked
the formal training or the knowledge that if cheesy gimmicks. If they
i make your logo bigger than all the type has were never there we
to change and be re kerned so that it all fits would not have this
together. the person who knows the best about disease running ramped
the subject is being turned through our society.
into a technician.

tual photo-
age as an ac e some
as m uch of an im . So these ar
you can do to graph and or illustration e fun and
e things that movement. can use. Hav
a look at som motion and techniq ues that you design as w
ell.
give it more pe. Type shou
ld is part of the
type to reful with ty rem ember type
Why are we so ca y with an d have
g we can pla not be just
be somethin that type can
fun with . Who says

AssIgNMeNts
1. Work on project five. sketches are due next week.

128 W12 Texture Sp10 Sm

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (20)

128 W12 Texture Sp10 Sm