How to understand modern premium craft cocktail bars and how to best service them

1. What’s behind the Mustache?
An inside look into Premium Outlets of today
Presented by:
Dushan Zaric

2. This presentation is available at:
http://www.slideshare.net/dzaric

3. Dushan Zaric
* 18 + years of Experience behind Bars
* Co-Founder of Employees Only and Macao
Trading Co NYC
* Co-Founder of The 86 Spirits Co
* Principal Bartender
* Consultant
* Author
* dushan@the86co.com

4. Premium Outlets

5. Premium Outlets
=
Craft Bar Programs

6. Craft

15. Craft Bartenders
=
Professional Bartenders

16. Craft inspired by:

17. Heritage

18. Lineage

19. Apprenticeship

20. High Quality Ingredients

21. High Quality Ingredients

22. Knowledge

23. Some examples of
Craft Bars:

24. PDT, New York City, USA

25. American Bar at The Savoy, London, UK

26. The Varnish, Los Angeles, USA

27. Milk & Honey, NYC & London

28. Schumman’s Bar, Munich, Germany

29. Union Bar, Copenhagen, Denmark

30. Black Pearl, Melbourne, Australia

31. 28 Hong King Street, Singapore

32. Employees Only, NYC

33. …and many, many more with new craft
bars or programs opening daily around
the world…

34. Craft Bars
are organized very much like
Profesional Kitchens

35. The Employees Only Team
Structure

36. Maitre D’Bar

37. Bar Manager

38. Principal Bartender

39. Apprentice

40. Stoker

41. Employees Only Work/Apprenticeship Program
Stoker Apprentice
Principal
Bartender
Maitre
D’Bar

43. How do Craft Bars decide on their spirit list?

44. 1. The spirit does what it is intended to do.
How do Craft Bars decide on their spirit list?

45. 1. The spirit does what it is intended to do.
2. Information about the production process is
true.
How do Craft Bars decide on their spirit list?

46. 1. The spirit does what it is intended to do.
2. Information about the production process is
true.
3. Is the packaging bartender friendly?
How do Craft Bars decide on their spirit list?

47. 1. The spirit does what it is intended to do.
2. Information about the production process is
true.
3. Is the packaging bartender friendly?
4. Price
How do Craft Bars decide on their spirit list?

48. …and most importantly:
They hate Marketing Fluff!

49. How can we service them?

50. 1. Provide true and detailed information about the
products we sell. You have to know as much as
they do and be able to answer all their questions.
How can we service them?

51. 1. Provide true and detailed information about the
products we sell. You have to know as much as
they do and be able to answer all their questions.
2. Education - Tastings, Lectures, Conferences,
Distillery visits
How can we service them?

52. 1. Provide true and detailed information about the
products we sell. You have to know as much as
they do and be able to answer all their questions.
2. Education - Tastings, Lectures, Conferences,
Distillery visits
3. Come in and say hi! - They do business with
people not with brands!
How can we service them?

54. ?http://www.slideshare.net/dzaric